SIMULATE YOUR MARKET  

Marketing analytics are failing to prove the value of marketing

66% Unable to prove

the value quantitatively

92% increasingly

collect customer data

71% don’t use the

purchased analysis when

deciding

Source:  The  CMO  Survey.  Feb  2015  (link)  

61% CMOs pressured

from CEO to prove value

An ine"ective clutter of tools and data is the problem we solve

3% 6%

52%

27%

3%

9%

We are not using any

1-4 5-10 11-20 21-30 31 or more

How many distinct toolsets does your organization use in support of data-driven

marketing or advertising today?1

1  Marke>ng  Data  Technology:  CuBng  Through  the  Complexity:  A  Winterberry  Group  White  Paper.  January  2015  

DIGITAL, MOBILE & SOCIAL

MARKETING EFFECTIVENESS

CONSUMER RESEARCH

PRODUCT & COMPETITION

Concentric integrates tools and data through simulation

SIMULATION

MARKETING EFFECTIVENESS

DIGITAL, MOBILE & SOCIAL

CONSUMER RESEARCH

PRODUCT & COMPETITION

Simulation imitates the operation of a real-world process or system over time.

Concentric simulations replicate how markets evolve over time in response to the decisions marketers may make.

The key bene$t is having one application for all analysis

SIMULATION

FORECAST SALES by segment, competitor, and stage

FORECAST BRAND METRICS by segment, attribute, and stage

DESIGN MARKETING PLANS by segment, product, attribute, and stage

INFORM PROGRAMMATIC BUYING by segment, product, touchpoint, and stage

ATTRIBUTE ALL ACTIVITIES o%ine, online, in-store, and word-of-mouth

MARKETING EFFECTIVENESS

DIGITAL, MOBILE, & SOCIAL

CONSUMER RESEARCH

PRODUCT & COMPETITION

CONCENTRIC INTEGRATES COMPANIES’ TOOLS AND DATA THROUGH A

COMMON ELEMENT

THE CONSUMER

BEHAVIORAL ECONOMICS

NETWORK SCIENCE

MACHINE LEARNING

COMBINING METHODS IS OUR IP

AGENT-BASED MODELING

Creates a bottom-up simulation of a market

Models human decision- making in diverse settings

Enables analysis of consumer interactions

Searches through the space of parameters to calibrate the model

THE METHODOLOGY IS VALIDATED

-- Read More --

AWARENESS IS GROWING

Source:  Greg  Satell,  Why  Most  Marketers  Will  Fail  In  The  Era  Of  Big  Data.  Forbes.  January  2014  (link)  

THE SOLUTION IS USEFUL

Canal+ $nds the right message to promote a show

Fidelity considers competitive o%ine media for programmatic buys

Net&ix decides how much original content to produce

P$zer tests new drug launch strategies

Telecom Italia optimizes their branding strategy

Toyota chooses the launch strategy for a new vehicle

Unilever explores di"erent product portfolio con$gurations

AAA $nds new ways to grow insurance subscribers

CONCENTRIC IS ENDORSED

"Concentric is the only system that forecasts all metrics within a single model and allows a trade-o! analysis between multiple objectives.” - Massimiliano Spaziani Brunella, Branding, Corporate Identity, and Research, Telecom Italia

"Do you want to begin using future simulation tools now? Take a close look at Concentric. By bringing our teams' collective body of knowledge into one decision-making tool, we were able to test what-if scenarios our current econometric models simply don't address."  - Bryan Schulz, Senior Research Manager, Toyota

“Our clients need more than insight. They demand that we turn insight into daily action. They require us to consider real-time and long-term consequences. Concentric helps us deliver on those needs with analytics that include individual and aggregate data, sales and brand metrics, and paid and earned media.”  - Arnaud Parent, President, Havas Media Labs

DEMO

WHETHER A SIMULATION NOVICE OR AN EXPERT, WE ARE

HERE TO HELP

LICENSING Work with our do-it-

yourself software

CONSULTING Engage us to deploy

simulation

SUPPORT Learn how to use the technology

DEVELOPMENT Adapt the software to

your needs

DOWNLOAD AND START SIMULATING LICENSING

$15K per market for 3 months to start,

$5K per month afterwards

OR

$60K annual seat license

ENGAGE US TO DEPLOY SIMULATION CONSULTING

We can be your resource to:

run the analysis,

map your internal processes,

transform your data to be simulation ready,

and organize work sessions

RELY ON US IN ANY WORK CYCLE

24/7

SUPPORT

Our support team is always ready to help on-board users on the software, help

set up simulations, or interpret results.

Whether it is organizing education seminars, sharing simulation results, or

writing white papers and case studies, we are here to help.

ADAPT THE SOFTWARE TO YOUR NEEDS DEVELOPMENT

Design a branded user interface. Use

your language, your company colors,

fonts, and logos.

If you have proprietary approaches,

algorithms, custom data &ows or other

IP, we can incorporate it into our system.