marketing scheme for shanty town
TRANSCRIPT
Marketing planJamie Hyman and Tom Hughes-Faulkner
Product
Shanty Town
• Twine game - A text based online game that plays like a choose your own adventure story
• Action game based in Brazil
Target Audience
18+
Twine users
Action game fans
Text based adventure gamers
Indie gamersTwine forums
Market Research• Questionnaires
• Online research
• Forums and communities
•Twine gamers
Market ResearchResults
• Most people have not heard of Twine, let alone played a game created by it.
• The demographic that have not heard of twine, still play text based games or video games in general and enjoy them.
• Research showed that most gamers prefer Action any other genre.
Promotion• Games company - Renegade Games
• Twitter account for Renegade Games
• Facebook page
Game is Released
!!
More Promotion•Pop-ups are featured
on the forums and sites that we are
targeting
• Hash-tags and links on various social media
• Supply indie shops with merchandise and send the game to bloggers for press coverage
• Link this press coverage and merchandise onto the twitter, facebook pages and forums
Placement• Online, most likely as a link on one of our blogs like tumblr or wordpress.
• Twine forums and communities.
• Eventually the game will have a site of it’s own.
•Merchandise will be placed in comic book stores like forbidden planet in order to target that indie demographic
Price• Free-to-use on initial release
• If game becomes popular, we will release downloadable content including a completely new story
Marketing Schedule
Promotion tactics• Release game in summer to avoid competition with mainstream games that are being released nearer christmas....
• ...or release the game as a quieter alternative to the big budget mainstream games that are being released
• Use events such as the MCM London Comic Con to promote it to gamers
• Use the game’s setting to our advantage by further promoting it at the 2014 FIFA World Cup which is being hosted in Brazil
Summary: Aims of Marketing Campaign
•To promote and create awareness of
our game.• Make our name in the Twine community so that
we may make future games.