MARKETING AND SALES DAX 30: EXPENSES

16 DAX 30 companies talk about how much money they spend on marketing and sales. On average that is 19 percent of total operating

expenses.

Source: Annual reports 2012, except K+S // 2011 and ThyssenKrupp // 2011/2012

19%> >

Beiersdorf46%

SAP32%

Henkel30%

adidas29%

Bayer28%

Merck24%

Deutsche Telekom22%

K+S19%

In�neon14%

Deutsche Börse2%

BASF11%

BMW7%

Volkswagen10%

Daimler 10%

Lanxess9%

ThyssenKrupp7%