Marketing Research ProposalPurpose of project

Market research proposal is a plan, share of inspirations and propose for conducting the marketing research. The proposal plan will cope with who is to be polled, how this will be accomplished, how the research will be performed, which includes use of any specialized licensed research approaches and what to be completed to the client. Within this research proposal We will be highlighting Mock Plc.Ltd advertisement billboard obstacles or opportunities in the market.Executive summaryThe marketing proposal is separated into different chapters with each concentrating upon different elements, which helps in research problem solving.The first segment identifies the history of the organization, which will provide the background, secondary research, as well as having the marketing environment in which the company perform. It includes operational exercise carried out by the company and their marketing strategy.The second stage is figuring out and specifying the issue or opportunities experienced by Arla. Research goals and objectives will be developed which explains the primary goal of the research.Soon after establishing the research objectives, a research design, which should, lay down the basis for implementing the project, will be stated. This consists of the method of accumulating the data for the research, nature of apparatus utilized for collecting the data, sampling plan and the sample size.The next stage will concentrate on the way data is gathered and who would be responsible for it. The strategies of evaluating the data and reporting will be provided. The following step handles showing the cost and schedule of implementing research by dissolving into various sections.The penultimate includes noting down the research company or the key researchers engaged with the whole entire research project.The final methods include all the secondary resource from where statistics has also been taken and it is found in the bibliography segment.Background researchThis section of the proposal outlines the brief description about the companys establishment, the nature of the business as well as the components of the marketing environment in which it operates. Bizzy Body Slimming product was established in 1989 by Mock Plc. Ltd. It is the no.1 weight loss program breakthrough that has been widely received in Malaysia. Bizzy Body is proud to be recognized as a leading brand that focuses on Quality, Value, Trustworthiness, Credible Image and Customers Satisfaction. With the latest revolutionary technology, excellent hospitality, 'in house' specialty that promises real results and relaxed ambience, clients will enjoy the programmes thoroughly. The birth of Bizzy Body has brought new hope to women who have been battling weight problems with its safe, easy and effective weight loss program. To date, more than thousands of modern Malaysian women have already experienced the results of this breakthrough weight management success. Bizzy Body immediately revealed its commitment to maintaining its leadership in Malaysia while pursuing its expansion into other markets. Their programmes are priced according to results and not the number of sessions. Maintenance programmes are complimentary, provided at all their centres. Outlets located in Sunway Pyramid, Puchong and Pavillion also feature an exclusive modern spa-feel facilities catered to the total enjoyment of our clients. Since March 2005, Bizzy Body has been well-represented in strategic locations. Currently, Bizzy Body has 16 centres throughout the nation and will soon be expanding more branches in Klang Valley,North & South states & East Malaysia in 2 years time.Product line of Bizzy Body is:

Slender Coffee Miracle Bust Treatment Products Detox Slimming Ampoules Lipo Reducing Ampoules Marine Collagen Ampoules

Thermo-Active Cellulite SerumCompetitors and problems faced by Mock Bizzy BodyThe main competitors of Mock Bizzy Body are London Weight Management and Cenosis. Both these companies are strong in the slimming body sector in Malaysia and are preferred over Bizzy Body. The Mock Company carries out frequent advertising and promotion of their products to increase their sales volume, through taking part in free slimming trial test. It also advertises using newspapers.

Despite its efforts in advertising regularly, the sales of Mock Bizzy Body industry have not improved to the desired targets. However, Mock Plc. Ltd. has invested in their advertising billboard. It has been three months since the billboard went on display. Mock would like to use the same billboard advertising in Ipoh to create awareness and attract customers in this new market. However, in order for Mock Plc. Ltd. enter to Ipoh market, they would like examine the appeal of the billboard advertisement and make sure that the understanding of the message within their designed billboard being delivered.Research objectivesOnce the problem or opportunity has been identified, the next step is to set the Research Objectives with the help of the background secondary information. Setting up our research objectives will help us in framing various broad questions for research.This research aims to understand to what Mock Plc. Ltd can do to get customers attention through their billboard. Proper advertisement is one of the key factors affecting to company at present. Therefore this portfolio aims to focus on this unexplored field in order to provide more accurate tools for Mock Plc. Ltd to get customers intention and thus the messages of billboard can be clearly defined. Research objectives are: To evaluate the position of Bizzy Bodys billboard in the advertising area by comparing it with other major competitors

To study the brand image and product message perceived by the customers.

The research objectives are broken down into various research questions(R), which are refined statements of the components of the problem.

How many customers saw Bizzy Body billboard?

Where do customer rank Bizzy Body as compared to its major competitors.

How do customer perceive Bizzy Body in different terms as compared to its competitors. What kind of information does customer would like to know when they saw billboard? Which factors of the product image do you consider most in your purchase decision. All the above research questions will help us in accomplishing the research objectives. It will provide us with a view whether the customers prefer Bizzy Bodys billboard. From this a hypothesis will be developed to supplement the research questions. A hypothesis is an educated guess, which is testable. A hypothesis may be either null or alternative.