8/21/2019 Marketing Research- Facebook for Data Collection

1/8

Facebook: Data Collection has

become easier

8/21/2019 Marketing Research- Facebook for Data Collection

2/8

Introduction

Reviewofliterature

Questionnairedesign&discussion

Progress&wayahead

TableofContents

8/21/2019 Marketing Research- Facebook for Data Collection

3/8

FounderMarkZuckerberg startedFacebook in2004

Allowusers

to

register

&

create

apersonal

profile

Organizeworkplace,school,college,friendsintolists

Communicatewithfriendsandotherusersthrough

publicandprivatemessagesandachatfeature

Factf

ile

Coverpicture(customizableappearance)

Timelinefeaturingusersstorywithmilestonesandevents

Visualaggregationofnumeroussourcesofcontent

INTRODUCTION

INTRODUCTION LITERATUREREVIEW

LITERATUREREVIEW QUESTIONNAIRE

QUESTIONNAIRE ROADMAP

ROADMAP

Total no.ofFacebookusers 1.26billion

Total2013Facebookrevenue

Totalnumberofmonthlyactive

Facebookusers

1.19 billion

Increasein

Facebook

users

from

2012to2013

22%

Totalnumberofminutesspent

onFacebookeachmonth

0.64billion

AveragetimespentonFacebook

pervisit

18minutes

Facebook isthelargestonlinesocialntework

Aboutusersprofile(workhistory,education,hometown)

8/21/2019 Marketing Research- Facebook for Data Collection

4/8

Profilecreation

Voicecalling Videocalling

Chatting Privacysetting

Following

Features

INTRODUCTIONINTRODUCTION LITERATUREREVIEWLITERATUREREVIEW QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP

DataCollection

Usersdataaccumulated

Digitalmapofreallifeconnectionsandinteractionsamongusers

Facebookstoresmore

than100

petabytes of

userdata

Thesocialgraph 1

Facebooks API

EnablesthirdpartydeveloperstoconnecttoFacebooks databaseandaccessthesocialgraphto

read

and/or

write

new

data

Theopengraph 2

Relevancy

coefficient

calculatoroncontentsharedonFacebookplatform

Identifiesifaparticularcontentwillbedisplayedornotinthenewsfeed

TheEdge

rank 3

Personal

information

aggregationtechniques:

Connections

Instantpersonalization

DataMining

4

Sharingphotos

Postcomments

8/21/2019 Marketing Research- Facebook for Data Collection

5/8

LITERATUREREVIEWLITERATUREREVIEWINTRODUCTIONINTRODUCTION QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP

ReliableOnlineSocialNetworkDataCollectionByFehmi BenAbdesslem,IainParris,andTristanHenderson

PassiveData

Collection

Datacollectionmethods Purpose

ThepaperexamineswhethertheFacebookdatacollectionisreliableornotandhow

datacollection

through

Facebook

can

be

enhanced

PrivateContentCollection

SelfReportedDataCollection

RealSocialInteraction

Describeobjectiveandmore

accurateinformation

Provideinformationoncontent

sharing

Morereliable

information

than

passiveinformation

Usersbehaviourdependsonsocial

observation

8/21/2019 Marketing Research- Facebook for Data Collection

6/8

LITERATUREREVIEWLITERATUREREVIEWINTRODUCTIONINTRODUCTION QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP

Tastes,ties,andtime:AnewsocialnetworkdatasetusingFacebook.comKevinLewisetal.(HarvardUniversity)

Basicdescriptivefindingsfrom firstwaveofdata.Thesefindingsexemplifythe

typesofquestionsthatcanbeaddressedwiththisdataset,andprovideapoint

ofdepartureforfuture data research.

.Naturalresearchinstrument

Completenetworkdata

Longitudinaldata

Dataonmultiplesocialrelationships

Open,evolvingSNSsreperesentremarkablenewopportunities.Facebook

providesuserswithtemplatesthat,whileintendedforrecreationalpurposesare

ideallysuitedfordatacollectionandanalysis.

Inthefirsthalfofthispaper,anewpublicdatasetbasedonmanipulationsand

embellishments

of

a

popular

social

networksite,

Facebook.com

,

is

introduced.

In

the

secondhalfofthispaper, descriptive findingsfrom firstwaveofdataisrepresented.

8/21/2019 Marketing Research- Facebook for Data Collection

7/8

LITERATUREREVIEWLITERATUREREVIEWINTRODUCTIONINTRODUCTION QUESTIONNAIREQUESTIONNAIRE ROADMAPROADMAP

SocialMediaandTraditionalResearchMethodologies:StrongerTogetherthanApart BySDL

ShorterLeadtime

Economical

UnbiasedOpinion

Comprehensive

Notallconsumerscovered

Difficulttoidentifyrespondent

NoNDA

Dataauthenticityissues

BenefitsofSocialMediaoverTraditionalResearchMethods

Thepaperdiscussesaboutfillingtheresearchgapsoftraditionalresearch

methodologieswith

the

help

of

social

media

research

DrawbacksofSocialMediaoverTraditionalResearchMethods

8/21/2019 Marketing Research- Facebook for Data Collection

8/8

Introduction LiteratureReview Questionnaire Roadmap

WhitePaperTitle PryingDataoutofasocialnetworkBy:JosephBonneau,JonathanAnderson

Brief

Introduction

Thewhitepaperdiscusseschallengesfacedbysocialnetworkin

preventing

adversaries

from

collecting

huge

amounts

of

userdatafromtheirsiteandmethodsusetodothat

Findings Protectionagainstdatacrawlinghasnotkeptpaceas

Facebooketc.evolveintoglobalnetworks

Personaldataandsocialgraphdatacanbeextractedfrom

socialnetworks,regardlessofausersprivacysettings

Verylessaccountsneededtoviewmajorityofthenetwork

Lackofuserunderstandingofthelimitedamountofprivacy

whichcanactuallybeenforcedbytodayssites

Socialnetworksshouldlimitthenumberofmechanismsto

accessuserdata,combatphishingaggressively,reduce

relianceonsubnetworkmembershipforaccesscontrol,and

eliminatefriendoffrienddatasharing

Conclusion

ThoughFacebookitselfcollectsuserinformationandhaseven

partneredwith

Datalogix for

that,

it

is

not

able

to

prevent

externalAPIsfromcollectingitsusersdata