marketing report - hrx by hrithik roshan & myntra unveil its first brand ambassador
TRANSCRIPT
HRX Unveils its First Brand Ambassador - Tiger ShroffMarketing Report
Media Net
Bombay Times
Bangalore Times
Delhi, Gurgaon & NCR Times
Social Media
Highlights• Reach of more than 43 Lakh People on Facebook(HRX and Hrithik) and
Twitter(HRX) alone. • Increase in Facebook likes organically – 12,177• Increase in Twitter followers organically – 1,037• Increase in Instagram followers organically – 1,698• #TigerForHRX trended on Twitter on 9th (day of announcement) and
10th September (BT article)• Tiger Shroff trended on Twitter and Facebook for becoming HRX brand
ambassador
Growth in Facebook likes due to #TigerForHRX campaign
Date Likes Increase in likes
07th September,2015 169,097 219
08th September,2015 169,257 160
09th September,2015 174,892 5,635
10th September,2015 179,926 5,034
11th September,2015 180,725 799
12th September,2015 181,055 330
Total Increase in Likes (organically)
12,177
7th September, 2015 - Teaser Creative 1
8th September, 2015 - Teaser Creative 2
Low performing post
9th September, 2015 - Teaser Creative 3
9th September, 2015 - Teaser Creative 4
Top performing post
9th September, 2015 - Unveil
9th September, 2015 – Unveil Cover photo
10th September, 2015
10th September, 2015 – Tiger Shroff trending on FB
11th September, 2015
Growth in Twitter Followers due to #TigerForHRX campaign.
Date Likes Increase in likes
07th September,2015 25,553 60
08th September,2015 25,636 83
09th September,2015 25,963 327
10th September,2015 26,215 252
11th September,2015 26,421 206
12th September,2015 26,530 109
Total Increase in Likes (organically)
1037
Top Performing Post
Twitter Trend
Within a few minutes post the announcement, Tiger Shroff started trending on Twitter
Twitter Trend - #TigerForHRX
10,687 tweets were posted with #TigerForHRX from 9th - 14th September. #TigerForHRX was even trending on Twitter.
7th September, 2015
8th September, 2015
9th September, 2015
9th September, 2015
9th September, 2015
10th September, 2015
10th September, 2015
You Tube
11th September
Video insights
36,049 of total views were received on YouTube for the video. A total of 339 engagement was gained. Also 18 people added it to their playlists and 32 people subscribed to our YouTube channel through this video.
Hrithik Roshan’s Contribution in #TigerForHRX campaign
Out of 36,049 total views on YouTube 30,151 were gained through Mr Roshan’s Facebook page.
Thank You