marketing report - 18th october 2013
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MARKETING REPORTOCTOBER 2013
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EVENTS
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LAUNCH EVENT IN PARISMUSÉE JACQUEMART-ANDRÉ, 3RD JULY 13,
HAUTE COUTURE WEEK
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CELEBRITIES FROM LUXURY, FASHION & MEDIA
Carine Roitfeld &Alex Savelli
Olivia Palermo Patrick Demarchelier & Astrid Munoz
John Nollet & Milla Jovovich
Julia Restoin RoitfeldAlex Savelli, Inga Savits & Alexis Mabille
LAUNCH EVENT IN PARIS
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CELEBRITIES FROM LUXURY, FASHION & MEDIA
Eugénie Niarchos Marie Beltrami, Alexis Mabille & Inga Savits
Virginie Courtin Clarins Bianca Brandolini, Carine Roitfeld & Eugénie Niarchos
LAUNCH EVENT IN PARIS
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DURING WATCHES & WONDERS ASIA HAUTEHORLOGERIE EXHIBITION, SAVELLI MET MORETHAN 70 JOURNALISTS:
- Majority, 50 of them, came from China
- Great variety of the Press: dailies, weeklies, monthlies, bloggers, TV
FASHION – LIFESTYLE - BUSINESS – TECH - WATCH & JEWELLERY
PR LAUNCH IN ASIA
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DURING WATCHES & WONDERS ASIA HAUTEHORLOGERIE EXHIBITION, SAVELLI MET MORETHAN 70 JOURNALISTS
PR LAUNCH IN ASIA
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POINTS OF SALE
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EUROPEAN LUXURY RETAIL PARTNERS LUXURY DEPARTMENT STORES OR LIFESTYLE BOUTIQUES
WITH AN INTERNATIONAL CLIENTELE
FRANCEPrintemps Haussman, Paris
UNITED KINGDOM
ITALY
Colette lifestyle store, Paris
Harrods, London
Harrods Pop-Up, Porto Cervo
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SAVELLI AT HARRODS, LONDON
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DISTRIBUTION: UNITED KINGDOMCOUNTER IN THE JEWELLERY ROOM / THEO FENNELPOP UP IN THE WATCH ROOM - DECEMBER
WINDOWS
IN-STORE
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ADVERTISING HIGHLIGHTS
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OUTDOOR ADVERTISING SAVELLI BILLBOARD AT PRINTEMPS, PARIS
MEDIA CAMPAIGN IN LONDON WILL BE LAUNCHED IN AUTUMN 2013
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EDITORIAL COVERAGE
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SAVELLI MEDIA COVERAGE
14July 2013 Milla Jovovich.Olivia Palermo.
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15August 2013
SAVELLI MEDIA COVERAGE
SUBSCRIBENOW
SAVE OVER 70%
(https://www.qualitymagazines.co.uk/hz/WU91)
(http://twitter.com/BazaarUK)(http://www.facebook.com/harpersbazaaruk)LOG IN (/LOGIN/) / REGISTER (/REGISTRATION/) /NEWSLETTER (/REGISTRATION/)
(http://ad.uk.doubleclick.net/click;h=v8/3e3c/0/0/%2a/h;257983331;0-0;0;54942404;3454-728/90;54609345/54494326/1;u=;~sscs=%3fhttp://www.harpersbazaar.co.uk/latest-news/the-fashion-issue-natalia-vodianova-september-2013)
(/)
(http://ad.uk.doubleclick.net/click;;;h=v8/3e3c/0/0/%2a/o;;;44306;;;0--0;;;0;;;54942404;;;24775--980/35;;;0/0/0;;;u=;;;~sscs=%3f)
THE HAUTE COUTURE PHONE
FACE MOISTURISERS
(/beauty--health/ten--of--the--best/10--favourite--facial--moisturisers--130179)
FACE POWDERS
(/beauty--health/ten--of--the--best/8--great--face--powders--80543)
TOP 10 MOISTURISERS
(/beauty--health/shopping/ten--of--the--top--moisturisers--070911)
MOST POPULAR
G OSEARCH BAZAAR
< HOME (/) / < FASHION (/FASHION/) / < FASHION INSIDER (/FASHION/INSIDE/) / THE HAUTE COUTURE PHONE
(/fashion/inside/aw13--trends--a--z)
(/fashion/inside/watch--behind--the--scenes--ruth--wilson)
TRENDS A--‐Z(/FASHION/INSIDE/AW13--‐TRENDS--‐A--‐Z)
by Julie-Anne Dorff / 2 August 2013 / add commentsWATCH: RUTH
WILSON(/FASHION/INSIDE/WATCH--‐BEHIND--‐THE--‐SCENES--‐
RUTH--‐WILSON)
Following their debut at Paris Couture Week, Savelli’s luxury android powered haute phones are nowavailable from the Harrods’ Fine Jewellery Room.
Swiss luxury brand Savelli (http://www.harpersbazaar.co.uk/video/celebrity/savelli--behind--the--scenes?click=main_sr) fuses technology with rare stones, exotic skins, and precious metals to create an exquisitecollection of phones designed especially for women.
The line comprises 11 smartphone models, with a style to suit every taste, from contemporary sleek piecessuch as Black Sport – which boasts a luxurious black alligator skin cover – to the glamorous ChampagneDiamonds model, which is set with 395 white and cognac diamonds on satin.
French fashion model Julia Restoin Roitfeld (http://www.harpersbazaar.co.uk/fashion/inside/in--conversation--with--julia--restoin--roitfeld?click=main_sr) is Savelli’s muse and she also stars in the luxurybrand’s campaign, which was shot by legendary fashion photographer Patrick Demarchelier.
HOME(/)
LATEST(/LATEST-
NEWS/)
FASHION(/FASHION/)
BEAUTY(/BEAUTY-HEALTH/)
CELEBRITIES(/GOING-OUT/)
VIDEO(/VIDEO/)
LIFESTYLE(/GUIDE/)
BLOGS(/BLOGS/)
SUBSCRIBE(/MAGAZINE/SUBSCRIBE)
COMPETITIONS(/WIN/)
HOROSCOPES(/HOROSCOPES/)
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SAVELLI MEDIA COVERAGE
August 2013
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20/09/13 Le smartphone deviendra-t-il le prochain bijou de luxe ? - ELLE.be
www.elle.be/fr/9111-smartphone-deviendra-t-il-prochain-bijou-luxe.html 1/4
ELLE / Mode / Objet du désir / Le smartphone deviendra-t-il le prochain bijou de luxe ?
20/ 09/ 13 0
LE SM ARTPHONE DEVIENDRA-T-IL LE PROCHAIN BIJOU DE LUX E?
ShareShareShareShareMore
En lançant le premier smartphone façonné comme une pièce de haute joaillerie, la marque Savelli fait entrer letéléphone dans le coffret à bijoux.
Avec sa toute première collection « Jardin Secret », uniquement conçue pour les femmes, Alessandro Savelli a concrét isé son
rêve de réunir la technologie et le savoir-faire joaillier.
Concrètement, à quoi ressemble ce smartphone ?
Totalement conçu de A-Z par la marque implantée en Suisse, il ne ressemble à rien de connu. Si, on remarque tout de suite
que c’est un téléphone, on est vite intriguée par sa facture. Totalement en courbes et en matériaux précieux: diamants blancs,
or rose sculpté et poli, cristal de saphir, python…
Au niveau de l’allure, il y’ en a pour tous les goûts. La collection, composée de onze modèles, est divisée en trois gammes (du
Recherchez Follow US ON
20/09/13 Le smartphone deviendra-t-il le prochain bijou de luxe ? - ELLE.be
www.elle.be/fr/9111-smartphone-deviendra-t-il-prochain-bijou-luxe.html 1/4
ELLE / Mode / Objet du désir / Le smartphone deviendra-t-il le prochain bijou de luxe ?
20/ 09/ 13 0
LE SM ARTPHONE DEVIENDRA-T-IL LE PROCHAIN BIJOU DE LUX E?
ShareShareShareShareMore
En lançant le premier smartphone façonné comme une pièce de haute joaillerie, la marque Savelli fait entrer letéléphone dans le coffret à bijoux.
Avec sa toute première collection « Jardin Secret », uniquement conçue pour les femmes, Alessandro Savelli a concrét isé son
rêve de réunir la technologie et le savoir-faire joaillier.
Concrètement, à quoi ressemble ce smartphone ?
Totalement conçu de A-Z par la marque implantée en Suisse, il ne ressemble à rien de connu. Si, on remarque tout de suite
que c’est un téléphone, on est vite intriguée par sa facture. Totalement en courbes et en matériaux précieux: diamants blancs,
or rose sculpté et poli, cristal de saphir, python…
Au niveau de l’allure, il y’ en a pour tous les goûts. La collection, composée de onze modèles, est divisée en trois gammes (du
Recherchez Follow US ON
September 2013
SAVELLI MEDIA COVERAGE
17
20/09/13 Le smartphone deviendra-t-il le prochain bijou de luxe ? - ELLE.be
www.elle.be/fr/9111-smartphone-deviendra-t-il-prochain-bijou-luxe.html 1/4
ELLE / Mode / Objet du désir / Le smartphone deviendra-t-il le prochain bijou de luxe ?
20/ 09/ 13 0
LE SM ARTPHONE DEVIENDRA-T-IL LE PROCHAIN BIJOU DE LUX E?
ShareShareShareShareMore
En lançant le premier smartphone façonné comme une pièce de haute joaillerie, la marque Savelli fait entrer letéléphone dans le coffret à bijoux.
Avec sa toute première collection « Jardin Secret », uniquement conçue pour les femmes, Alessandro Savelli a concrét isé son
rêve de réunir la technologie et le savoir-faire joaillier.
Concrètement, à quoi ressemble ce smartphone ?
Totalement conçu de A-Z par la marque implantée en Suisse, il ne ressemble à rien de connu. Si, on remarque tout de suite
que c’est un téléphone, on est vite intriguée par sa facture. Totalement en courbes et en matériaux précieux: diamants blancs,
or rose sculpté et poli, cristal de saphir, python…
Au niveau de l’allure, il y’ en a pour tous les goûts. La collection, composée de onze modèles, est divisée en trois gammes (du
Recherchez Follow US ON
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September 2013
China
SAVELLI MEDIA COVERAGE
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SAVELLI MEDIA COVERAGE
August 2013
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20July 2013
SAVELLI MEDIA COVERAGE
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PR COVERAGE SAVELLI FEATURED IN THE BOOK “THE LUXURY ALCHEMIST”
The book focuses on how to take an idea and transform it into a luxury brandand success story. The author, Ketty Pucci-Sisti Maisonrouge, shares someof her experiences with the world’s leading luxury brands as well as her ownpersonal and recent journey in launching a new brand since its conception,SAVELLI!
KETTY PUCCI-SISTI MAISONROUGE is the founder of KM & Co.,consulting agency specializing in Luxury Innovation. Her extensive client listhas included Chaumet, Christofle, Damiani, Trussardi, Puiforcat, the ItalianTrade Office, Hermès, Escada, and La Biennale des Antiquaires.
She is also the co-founder and board member of Savelli ; a board memberof J. Mendel; and a senior advisor to The Gores Group. In 2004, Maisonrougejoined the Columbia Business School faculty as Adjunct Professor andteaches the master class "Marketing of Luxury Products." 21
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SAVELLI MEDIA COVERAGE
Fall 2013
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23August 2013
SAVELLI MEDIA COVERAGE
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24August 2013
SAVELLI MEDIA COVERAGE
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25July 2013
SAVELLI MEDIA COVERAGE
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26
PRINT ADVERTISINGCARINE ROITFELD FASHION BOOK
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27Fall 2013
SAVELLI MEDIA COVERAGE
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SAVELLI MEDIA COVERAGE
28October 2013
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SAVELLI MEDIA COVERAGE
September 2013
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30#July 2013
SAVELLI MEDIA COVERAGE
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September 2013 31
SAVELLI MEDIA COVERAGE
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SAVELLI MEDIA COVERAGE
October 2013
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SAVELLI MEDIA COVERAGE
[email protected] 19.09.2010 14:47 ARC BLACK YELLOW MAGENTA CYAN [email protected] 19.09.2010 15:39 ARC BLACK YELLOW MAGENTA CYAN
Fall 2013
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October 2013
SAVELLI MEDIA COVERAGE
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October 2013
SAVELLI MEDIA COVERAGE
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36August 2013
SAVELLI MEDIA COVERAGE
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SAVELLI MEDIA COVERAGE
October 2013
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SAVELLI MEDIA COVERAGE
June 2013
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SAVELLI MEDIA COVERAGE
October 2013
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40July 2013
SAVELLI MEDIA COVERAGE
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SAVELLI MEDIA COVERAGE
September 2013
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August 2013 42
SAVELLI MEDIA COVERAGE
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August 2013 43
SAVELLI MEDIA COVERAGE
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44July 2013
SAVELLI MEDIA COVERAGE
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45July 2013
SAVELLI MEDIA COVERAGE
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SAVELLI COVERAGE IN SOCIAL MEDIAINSTAGRAM
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SAVELLI COVERAGE IN SOCIAL MEDIAINSTAGRAM
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SAVELLI COVERAGE IN SOCIAL MEDIAINSTAGRAM
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SAVELLI COVERAGE IN SOCIAL MEDIATWITTER
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SAVELLI COVERAGE IN SOCIAL MEDIA
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