marketing & recycling strategies - h-gac...2019/01/23 · join us for a recycling expo with...
TRANSCRIPT
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MARKETING & RECYCLING STRATEGIES
RESIDENTIAL. COMMUNITY. COMMERCIAL
Presented by
Marcus Lee
Marketing Manager
City of San Antonio
Solid Waste Management Department
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Branding
A MarCom Function without Structure
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MarCom Strategy Org Chart
Department Strategy
Messaging Strategy Awareness StrategyVisual Strategy
Collaboration
Consistency Clarity Stewardship
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Visual Strategy
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Customer Touch Points
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Messaging Strategy
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Simplified. Positive Behaviors
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Companion Reinforcement
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Touch Point Consolidation
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Nine Down to Three
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Awareness Strategy
FY 2018
Annual Report
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Residential Recycling
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Contamination
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Community Outreach & Education.
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Commercial Recycling
Reworkssa.org
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THANK YOU!
Questions and Comments?