MARKETING QUIZ1. One of the methods for Market Monitoring is—

(1) to watch TV serials(2) to discuss with other sales persons(3) to monitor media outlets(4) All of these(5) None of these

2. Market Expansion means—

(1) hiring more staff(2) firing more staff(3) buying more products(4) buying more companies(5) None of these

3. Effective marketing helps in—(1) developing new products(2) creating a competitive environment(3) building demand for products(4) All of these(5) None of these

4. A Call in Marketing means—(1) to phone the customers(2) to visit the customers(3) to visit the marketing site(4) to call on prospective customers(5) None of these

5. Delivery Channel means—(1) maternity wards(2) handing over the products to the buyers(3) places where products are made available to the buyers(4) All of these(5) None of these

6. One of the following is a target group for the marketing of Internet Banking.(1) All the customers(2) All the educated customers(3) All the computer educated customers(4) Only creditors(5) All of these

7. One of the following is a target group for the marketing of educational loan.(1) All the customers(2) Students

(3) Only poor students(4) Students having promising educational track record(5) All of these

8. Service after sale is not the function of—(1) Marketing staff(2) Seller(3) Director of the company(4) Employees of the company(5) All of the above are wrong

9. Market Survey means—(1) Market Research(2) Market Planning(3) Marketing Strategies(4) Market Monitering(5) All of these

10. A good seller should have the following quality/qualities ?(1) Devotion to the work(2) Submissive(3) Sympathy(4) All of these(5) None of these

11. The rural marketing is not required because—(1) rural people do not understand marketing(2) its not practical from the cost point of view(3) it is sheer wastage of time(4) All are wrong(5) All are correct

12. Planned-cost service means—(1) Costly products(2) Extra profit on the same cost(3) Extra work by seller(4) All of these(5) None of these

13. Internet marketing means—(1) Self-marketing(2) Core Groups monitoring(3) Employees marketing(4) All of these(5) None of these

14. One of the methods for Market Monitoring is—(1) to watch TV serials(2) to discuss with other sales persons(3) to monitor media outlets(4) All of these(5) None of these

15. The aim of successful marketing is—(1) to increase the sale(2) to increase the profit(3) to increase the output of sellers(4) All of these(5) None of these

Answers:136 3 11 4

257 2 12 2

348 1 13 5

449 1 14 3

531

0

4 15 4