marketing projects4

8/14/2019 Marketing PROJECTS4

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MARKETING PROJECTS/THESIS/DISSERTATION

FOR ANY UNIVERSITY/ANY INSTITUTE

[email protected]

Brand loyalty and image in retail industry

Brand loyalty and image in Pantaloon

Brand loyalty and image in Willslifestyle

Consumer behaviour in compact car industry

Brand awareness and customer perception small cars

Customer satisfaction Maruti Suzuki

Customer satisfaction Hero Honda

Customer perception and brand awareness of Hero Honda

Marketing strategies of Hyundai Motors

Sales promotion strategies of Small Car Industry

Effectiveness of Advertising strategies of NIIT

Effectiveness of Advertising strategies of Cola Giants

Marketing Strategies of Pepsi

How advertising affects brand image : A Study on Hero Honda

Advertising affects brand image in Small Car sector

Customer Satisfaction in Cellular Industry

Customer Perception towards Airtel

Introduction of a New Chocolate Brand in India

Market Entry Strategies of a chocolate brand in Indian Chocolate Industry

Customer Relationship Management ICICI

Customer Relationship Management Abn Amro

Customer Relationship Management Citibank

Customer Relationship Management Reliance Communications

Distribution Strategies of Reliance Communications

Distribution Strategies of Vodafone

Advertising strategies of Idea Cellular

How Branding effects customer purchase decision

Dynamics of Distribution in FMCG Industry

Distribution as a Competitive Advantage in FMCG Industry

NGO marketing


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Service Quality and perception towards Hotel Industry

Service Quality and perception towards fast food joints

Measure Brand value of fastfood chains

Service Quality and perception towards fast food joints

Marketing Strategies of HUL

Marketing Model of Indian Oil Corporation

Factors Affecting Consumer Buying behaivour of Compact cars

Factors Affecting Consumer Buying behaivour of Hyundai Cars

Hyundai Motors A road map to success

Walk-ins in organized retail sector

Sales and Distribution in FMCG Sector

Institutional Sales strategies of IFB

Brand Equity of Lifebuoy in Rural markets

Cross selling strategies of ICICI

Customer attitude study of Parker Pen

Role of advertising in consumer buying behaviour in refrigerator

Role of advertising in consumer buying behaviour in CTV

Role of advertising in consumer buying behaviour in real estate industry

Marketing Strategies of Tata Motors

Distribution Strategies of Whirlpool

Competitiveness through Supply chain management A study on Crompton Greaves

Retail banking

Supply chain management Schneider Electric

NGO marketing

Brand preference of Mobile Phones

Integrated Marketing communications Coke

Consumer Perception Towards Real Juice

Impact of Celebrity Endorsement in brand Image

Impact of Celebrity Endorsement in brand Image A Study on Cadburys

Competitive Strategies of HCL

Consumer buying behaviour of Ball pens

Internet Marketing

e-branding

Internet a marketing in Indian retail Industry

Brand Audit of Haldiram


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Supply Chain Management haldiram

Brand Loyalty of Toyota Corolla And Honda City

Brand loyalty and customer perception in retail industry

Marketing Strategies of Nokia

Customer perception towards insurance products

Future of Luxury Watches in India

Customer Perception towards Tanishq

Consumer buying behaviour of Jwellery

Impact of advertising on purchase behaviour of urban women in relation to cosmetics

Consumer decision making styles in shopping malls with special reference to ambiancemall

Marketing strategies of LG

Marketing strategies of Videocon

Consumer perception towards Samsung AC

Consumer perception towards Hitachi

Marketing Strategies of Big Bazaar in Delhi

Customer perception towards Five Star hotels in Delhi

Consumer perception towards mother dairy milk

Marketing strategies of Britannia

Comparative Analysis Maruti & Hyundai

Comparative Analysis Nestle and Cadburies

Comparative Analysis Britannia & Parle

Effectiveness of Supply chain management Shoppers Stop

Online Advertising

Effectiveness of Mobile Advertising

Service Quality and Customer Perception of Taj Palace hotels

CRM at Airtel

Value Added Services Tata Indicom

Value Added Services Airtel

e-enabled supply chain management

e-enabled CRM in Indian banking sector

Impact of Chinese toys in Indian Market

Scope of Genric Pharmaceutical companies in Meerut

Marketing strategies of Ranbaxy

Cipla A successful Growth story


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Supply chain management of Dabur

Role of Public relations in Integrated Marketing Communications

Service quality of Mcdonalds

Promotional strategies of Air India

Marketing strategies of Air India

Online shopping

Consumer perception Airtel Digital Dish TV

CRM at Reliance

CRM Birla Sunlife

CRM in retail industry

CRM subhiksha

CRM HSBC

CRM ING Vysya

Effectiveness of Customer Relationship Management Bajaj Allianz

CRM SBI

Brand extension in FMCG industry

Increasing the sale of branded fuels and extension of customer to branded fuels

Marketing strategies of Haldiram


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THESIS TOPIC

ROLE OF HUMAN RESOURCES DEPARTMENT AT THE TIME OF

RECESSION A STUDY OF SIEMENS LTD.

DESIRED AREA OF RESEARCH:

Human Resources department role at the time of recession

THE OBJECTIVE AND RATIONAL OF THIS STUDY IS TO:

Study the existing functioning of human resources department

Focus on the behavioural aspects of the employees in relation of the

company.

To give recommendations and suggestions to improve and come up fromthe problems which are being facing by the employer employees.

INTRODUCTION TO THE AREA OF RESEARCH:

Recessions means reduction of a countrys gross domestic product (GDP) for at

least two quarters. The Human Resource Department has to focus on unpopular

innovations during the recession as the role of HR during the recession is to save

money to the organization. At the time of recession HR focuses on manpower

strength, they have to take strategies initiatives to increase the productivity and to

work on compensation.

SCOPE OF THESIS WORK:

The Thesis Topic Role of Human Resource Department During the

time of Recession in Siemens Ltd. This Topic will help me a lot and

company also that basically at the time of recession what type of act should

an organization take at a right time.

And to understand that what problems are facing by the organization andemployees at the time of recession.

RESEARCH METHODOLOGY

Information Sources:


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Primary Research

i. Face to Face conservation

ii. Interviews with Employer and Employees

Secondary Research

i. Company records or data

ii. Internet, books, magazines (business magazines, companys magazines

etc.)

Data collection tools

i. Discussion with Human Resources Department Employer

ii. Website

iii. Literatureiv. Personal Interview with Head of the department (eg. General Manager

or HR-Manager)

Justification for Choosing A Particular Research Proposal

The thesis topic is on recession which can includes cost cutting, reductionincentives, no bonus to the employees etc. in the corporate. And according to this

is very latest topic in the private sector and from this topic we come to know more

about recession and what Human Department is doing recessions time.

Other justification for choosing this topic that I had already do my Internship in

this company (Siemens Ltd.), so I am familiar with the Human Resource

Department and its employees and it will be easy for me to do Thesiss work with

Siemens Ltd.

marketing projects4

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