PROJECT ON CHOCLATE

It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.”

On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards all the personages who have helped me in this endeavor. Without their active guidance, help, cooperation & encouragement, I would not have made headway in the project.

I am ineffably indebted to my principal for conscientious guidance and encouragement to accomplish this assignment.

I am extremely thankful and pay my gratitude to my faculty for her valuable guidance and support on completion of this project in its presently and special thanks to another faculties for her kind guidance.

I extend my gratitude to MY SCHOOLfor giving me this opportunity.

I also acknowledge with a deep sense of reverence, my gratitude towards my parents and member of my family, who has always supported me morally as well as economically.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

CHILDRENS LOVE TO EAT SWEET THINGS AND

I WANT TO BECOME A VERY POPULAR AMONG

CHILDRENS ALL OVER THE WORLD.FOR THIS

I WANT TO PREPARE A PRODUCT ie LOVED BY

CHILDRENS AS WELL AS ADULT.

MY PRODUCT IS

CHOCLATE

Marketing management refers to

planning, organising, directing and

control of the activities which facilitate

exchange of goods and services between

producers and consumers or users of

products and services.

Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. The variables or elements of marketing mix have been classified in to four categories, popularly known as four Ps of marketing viz., Product, Price, Place and Promotion. These elements are combined to create an offer.

In common the word ‘product’, is used to refer only to the

physical or tangible attributes of a product.

In marketing, product is a mixture of tangible and

intangible attributes, which are capable of being

exchanged for a value, with ability to satisfy customer

needs.

Price may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service.

There are two types of strategies to fix the price of product

A. Price Penetration

B. Price Skimming

There are two important decisions relating to

this aspect one regarding physical movement of

goods and two, regarding the channels.

Channels of Distribution are set of firms and

individuals that take title, or assist in

transferring title, to particular goods or services

as it moves from the producers to the

consumers.

The act of designing and producing the

container or wrapper of a product is referred as

packaging. There can be three different levels of

packaging.

Primary package,

Secondary packagE,

Transport package.

(I) Direct distribution

(II) Indirect Distribution Channels include

i. Manufacturer - Retailer – Consumer

(One Level Channel)

ii. Manufacturer -

Wholesaler - Retailer- Consumer

(Two Level Channel)

iii. Manufacturer - Agent- Retailer- Consumer (Three Level

Channel)

Promotion refers to the use of communication

with the twin objective of informing potential

customers about a product and persuading

them to buy it. There are four major tools, or

elements of promotion mix, which are

(i) Advertising, (ii) Personal Selling,

(iii) Sales Promotion, and (iv) Publicity.

SLICKY AND...

YUMYYY....

ADVERTISING:

TELEVISION

PRINT MEDIA

HOARDINGS

SALES PROMOTION:

CONSUMER SALES PROMOTION

TRADE SALES PROMOTION

PRICE

ALLOWANCES AND DEALS

DISTRIBUTION AND RETAILER MARK-UPS

DISCOUNT STRUCTURE

LOW COST FOR BASIC PRODUCT

PREMIUM SEGMENT

PRODUCT

BEST QUALITY

INNOVATIVE FEATURES

FLAVOURS

BRANDS AND SERVICES

PROMOTION

ADVERTISING

SALES PROMOTION

PUBLICITY

SPECIAL FESTIVE

ARRANGEMENTS

PLACE

CHANNELS OF DISTRIBUTION

OUTLET LOCATION

SALES TERRITORIES

WAREHOUSING SYSTEM

STRENGHT

A. STRONG BRAND NAME

B. EXCELLENT ADVERTISING AND VISIBILITY

C. GOOD PRODUCT DISTRIBUTION AND

AVAILABILITY

D. LOTS OF FLAVORS AND VARIETIES AVAILABLE

WEAKNESS:

A.FOOD PRODUCTS HAVE A LIMITED SHELF LIFE.

SEGMENT: PEOPLE WANTING TO HAVE A

SWEET BITE

TARGET GROUP: ALL PEOPLE IN THE UPPER

AND MIDDLE CLASS

POSITIONING: FEELS GOOD BETTER

OPPORTUNITY:

A. TIE-UPS WITH CORPORATES

B. CHEAPER PACKETS FOR RURAL AREAS.

THREATS:

A.HEALTH CONSCIOUS PEOPLE AVOIDING

SWEET.

B. HONEY

OUR CUSTOMERS ARE HIGHLY LOYAL TOWARDS

THE PRODUCT.

THE AD WITH ACTRESS ENDORSING HAD A

HIGHER BRAND RECALL.

THANX FOR WTACHING THIS PRESENTATION I

HOPE YOU LIKE IT........

SHARE WITH YOUR FREINDS......