marketing presentation-product launch by gice,bangalore
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7/29/2019 Marketing Presentation-Product Launch by GICE,Bangalore
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7/29/2019 Marketing Presentation-Product Launch by GICE,Bangalore
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Locus Energion Instant Energy…Memory booster…
Locus Energion is an Indian
company Pvt Ltd.
Location : Peenya, Bangalore
Website:[email protected]
Ph no: 9589839011
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Marketing Mix
Marketing Mix is the
combination of 4
marketing tools-
product, place, price and
promotion.
7/29/2019 Marketing Presentation-Product Launch by GICE,Bangalore
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Products & Packaging :
7/29/2019 Marketing Presentation-Product Launch by GICE,Bangalore
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Energion Milk Powder
Instant Energy…Memory booster Fuel- speed, Endurance, Strength .
Maintaining concentration.
Calcium fortified & Low GlycemicIndex.
Contains Prebio.
High in protein.
Prices / Rates :
1.800 gm – Rs.785
2.5 kg – Rs.1021
Also
7/29/2019 Marketing Presentation-Product Launch by GICE,Bangalore
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Packaging Energion Milk Powder : Aluminum can-Longer shelf life.
Aluminum foil-plastic laminates-
prevents contamination, O2barrier.
Reusable container.
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Energion Flavoured MilkCalcium fortified, Vitamin D
and Phosphorous.
Prevents heart ailment, coloncancer, type-2 diabetes, andobesity.
5 variants-original,strawberry,chocolate,mango and badam.
Price/ Rates:1 Ltr = Rs.40
500 ml = Rs.22
250 ml = Rs. 14
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Energion Cheese I want my cheese…..
Instant energy.
Memory Booster.
Three flavors.Great tasting recipes.
Price/ Rate
200 gm = Rs.60
500 gm = Rs.150
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Packaging
Wax paper- Preventsspoilage anddemoisturization.
Recycled cardboard box- Allows to breathe, develop
flavor.
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Energion Butter
Melts in your Mouth……Not in your Hand…. Cooking condiment.
Control of body fat levels.
Immune function.
2 variants –salted andunsalted.
Price / Rates :
100 gm = Rs.16
400 gm = Rs.64
500 gm = Rs.75
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Packaging Heavy duty aluminum
foil-prevents molding.
Plastic freezer zipper
bag- better storage.
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Energion Bread Spreads Have it your way…..
Low fat Bread spread.
Omega-3 fats
4 Variants- Original, Lite m Lemony,Chilli,Pineapple.
Price / Rates :
100 gm = Rs.18
250 gm = Rs.54
500 gm (tin ) = Rs.110
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Packaging
Aluminum foil flap-prevents contamination.
Glass bottle- Air tightcontainer; reusable.
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Why should customer consumeLocus Energion products..?
Essential component of diet.
Lactose aides' diabetics.Lean muscle growth.Health drink on its own.
Energion Nutritional facts : Vitamin A is beneficial for your vision,Reproductive system & aides in cellulargrowth. Vitamin D helps your bones, Joints,&
Heart. Vitamin K aides in proper blood clothing.
Vitamin E is an antioxidant that protectcell membrane & stimulate your body’simmune responses to disease.
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Sources of finances :
Initial investment of Rs.6.5 Cr.
IDBI = 3.0 Cr
Proprietors Fund= 3.5 Cr
TOTAL CAPITAL = 6.5 Cr
Note :( Bank charges Interest @ 14 p.a % for 5 years )
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SUPPLY CHANNELS OF OUR PRODUCTS :
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PlaceOur main target areas are:
KarnatakaGoaMumbai
Schools and colleges
Local retailers
Local restaurants
Airport
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Competitors
At present- 4 main
competitors :
Amul India
Nestle
Amway
Nandini
Others
45
35
8 7 4
Market Share
Amul
Nestle
Amway
Nandini
Others
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Promotion
Social media.Low cost outdoor
banner.
Tie up with local sports
committees and localsports authority.
Newspaper, magazinesand pamphlets.
Mid-day mealsprogramme.
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Marketing SegmentationMilk powder and tetra pack
milk: Young children,
Athletes, Senior citizens,
Expecting mothers.
Cheese, Butter and Bread
spreads: Young children,
Eateries, Canteens of schoolsand colleges.
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Marketing strategiesPull Strategies:
Word of mouth
Add value to products
Social Media Marketing
Guerilla marketing
Creating a niche
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Presented by:
Sheikh Raheel
Hari Priya