Waves – Winter 2009Cultural Festival of BITS – Pilani, Goa Campus

Marketing Presentation

This presentation is to be viewed on 16:10 Widescreen Monitor

About our Campus• Commissioned in 2004.

• Sister campus of Bits, Pilani – Pilani Campus.

• Spread over 188 acres with 2400 students and 300 staff.

• Largest auditorium in India with a capacity of 2200

When was it?

• 6th – 8th March 2009

Budget

• 20 Lakh Rupees

Footfall• 20,000 people from 75 colleges across Goa,

Maharashtra, Karnataka, Delhi, Punjab and Rajasthan

Invitations• Over 300 colleges reaching out to 5,00,000 college

students

Featured Events• Inaugration by Bollywood Director Mani Shankar• Performance by Indian Ocean• Semi-Pro Rock Competition Sea Rock featuring

Rainbow Bridge• Workshops by Tarla Dalal• DJ Night featuring DJ Ivan from Bangalore

Waves Summer 2009

Waves Winter 2009When is it?

• 6th – 8th November 2009

Estimated Budget• 30 Lakh Rupees

Estimated Footfall• 30,000 people from 120 colleges across Goa, Maharashtra, Karnataka, Delhi, Punjab

and Rajasthan

Invitations• Over 800 colleges reaching out to 20,00,000 college students

Featured Events• Performance by Shankar, Eshaan and Loy/ Kailash Kher• International Rock act- Opeth• Semi-Pro Rock Competition to grow in size• Performance by Shiamak Dawar and his troupe• Events in Dance, Music, Drama, Mime, Literary, Fine Arts and Quizzing• DJ Night with a special theme and psychedelic light shows

International Concert at Waves•In talks with the world’s leading metal band– Opeth.www.opeth.com •Greatest strength of band- varied influences and wider audience than other rock bands.

•US and Europe Chart topper for 3 years.

•Expected to raise a huge footfall with added advantage of Goa

•Drew a crowd of 10,000 in their last visit to India

As a concert sponsor +investor:

•We are looking for sponsors as well as investors for immediate financial support.

•Contract with Opeth requires:• Initial payment of INR 4 lakh.• Air Tickets worth INR 6 lakh.• Final payment– INR 10 lakh.

•Total investment = INR 20 lakh

•Return on investments:The fraction of the total amount that you have invested = The fraction of the total ticket sales that will be returned to you.

•Direct tie-up of investor with ticketing partner (in talks with ticketpro.in)

Opeth in India last time

Lecture Theatres

•4 theatres each with a capacity of 400

Auditorium

•Capacity of 2,200•24 by 18 foot Projector Screen

Outdoor Stage

•Capacity of 2,000•Adjacent to Carnival and Food Court•Venue for Sponsor Kiosks

Special Nites Stage

•Capacity of 7,500•23 by 23 foot backdrop with exclusive branding space for Nite Sponsor

Brand Visibility - Venues• Regular screening of advertisements on Auditorium Projection Screens.

• Standees placed in front of the staging area (6ft by 3ft).

• Vertical Dropdown banners flanking main stage (24ft by 8ft).

• Large sized standees on the left and right wing of the stage (10ft by 8ft).

• Promotional soundtrack played regularly.

• Customized informal events conducted to involve crowd and give goodies.

Brand Visibility – Activity Zones

Registration Area

•Centrally located•Visited by every single visitor•Adequate space for branding

Waves Carnival

•Traditional Goan flea market•Fun Games Stalls•Location for Informal Events

Adventure Zone

•Paintball, Rappelling, Wall Climbing, Tyrolean Traverse and more•New addition to Waves

Waves Lounge

•Popular Hangout•Near Food Court and Outdoor Stage

Food Court

•Adjacent to Outdoor Stage•Branding on Menu pamphlets, Umbrellas, Tables, Coupons, etc

• The sponsored zones will be named after your company.

• Advertisements on Projection Screens and LCD Screens.

• Banners and Standees at all prominent locations.

• Kiosks around the activity zones.

• Product Display Pavillions

• Customized informal events conducted to involve crowd and distribute merchandise.

Who are we reaching out to?Youth

Posters sent to over 800 colleges reaching out to 20,00,000 students

Event Brochures sent to 800 collegesPresence on the official website of the festival – www.bits-

waves.org

Media Publicity: Print, TV, Online, Hang Out Spots, Mobile SMSes

Distribution of publicity material through Stalls

Advertisement on screens and regular compere mentions

When Duration Air Time NaturePre Festival 15 days 1.5 hours AdvertisementsDuring Festival

3 days 3 hours Live Shows

Post Festival 7 days 3 hours Flash Back Shows

Media Plan

When Duration Space NaturePre Festival 30 days 1100 sq.

cmAdvertisements

During Festival

3 days 330 sq. cm Advertisements + Coverage

Post Festival 7 days 330 sq. cm Coverage

Radio Partner – Confirmed: BIG FM (Negotiations on Air time are on)

Print Partner – Talks conformed with The Hindu Negotiations on with Times of India

SPECIAL FEATURE:Waves Winter 2009 PRESS CONFERENCE organized by World-Link News:

•Pre-Festival and During Festival coverage in - All leading National English and Regional Dailies

•National Coverage on News Channels- CNN-IBN and IBN-7

Television • MTV, Channel V, NDTV, CNN-IBN, Zee

Hangout Spots• LCD Screen Ads – DSN, OOH Media• Café Publicity – CCD, Barista,

McDonalds

Online Media • BookMyShow, Ibibo, BigAdda, Yahoo India and many more

Mobile SMS • More than 1 million mass SMSes – 160by2, Mobee, Globosport Digital

Others• Cinema Halls – Inox, Cinemax, Adlabs,

PVR• Bus shelters & bus panels across

major cities

Other Media in the line

Pamphlets distributed in CCDArticle in one of the leading dailies

Ad in SPOT Magazine

Posters

Coverage on MTV

Crowd at Special Nights

Waves Summer 2009 Official Website

Lookback Brochure

RegistrationArea

Auditorium

Supporting Launches and Youth-Oriented Promotion

• Excellent platform to promote the launch of new services/products

• Best venue to conduct market survey and sell/sample services/products.

• WAVES being the biggest in the region, partnering with us would mean maximum interaction with the target sector.

• Better impact and brand recall than hoardings etc.• For these, your brand will be exclusively promoted at our

campus as all year round through offers and dedicated kiosks during new admissions, festivals and other major events

• A database of all Waves Winter 2009 participants and crowd will be provided for assistance in your future publicity campaigns.

Sponsor presence in:• Over 1,000 corporate invites to be sent.• 400+ invites sent to artists and professionals.• Over 1,500 Marketing Brochures and Presentations sent to promote Waves.• Lookback Brochures sent to 800 companies with our sponsor’s logos.

How you can reach out:• Brochures and Pamphlets of your company will be sent with the above

packages.

• Publicity material and contact information handed over to corporate professionals in campus.

• We can also share our corporate contacts with you and help you get in touch with our database of over 1000 companies.

Catering To Your Company’s Corporate Networking Needs:

Our previous Sponsors

Our previous Media Partners