marketing presentation for apple inc
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PowerPoint Presentation
Apple Inc.Marketing ManagementDr. Allam MawlawiByMr. Yazan Nayrab
You cant just ask customers what they want, & then try to give that to them.By the time you get it built, they will want SOMETHING NEW.
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Road MapHistorySome Interesting Facts About AppleCompany ProfileMission & VisionMarket ShareSWOT AnalysisConclusion
1974The idea for Apple Computers wasBORN1976First Computer wasSOLD
1984The Macintosh wasINTRODUCED1985was dischargedSteve Jobs
1993
1990
19861996
1986
19981999
Apple introduced all-in-onethe iMacAlso Apple unveiledthe iBook
And the Innovations continue
Some Interesting Facts About Apple
Steve WozniakSteve Jobs
Apple was started by
Best Global Brands 2016
APPLE SOLD 72 MILLION IPHONES LAST YEAR.197,000 iPhones per day
And 4,583 iPhones per hour.And 76 iPhones per minute.And 1.27 iPhones per second!The iPhone is now sold in 89 countries.13
officially bigger than Google (133billion)Now, Apple generated revenue of$178 billion
Even bigger than the GDP of100 other countries
Apple makes their employees work onFAKE PROJECTSuntil they can be trusted!
Apple Inc.Company ProfileVision & Mission
Apple Inc. Current ProfileNameApple IncorporationFormer CEOSteve JobNew CEOTim CookRevenue$ 178.119 billionArea servedWorldwideHeadquarter California,United States.Total number of employees116,000
Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
Vision StatementWe are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
Apple Inc.Product Market ShareLocal & InternationalMarkets
From Where Apple is Making Money
Global Market Share
Current Growing Products of Apple are
iPad Pro
Apple Inc.Competitors &Products line
iMaciPodApple WatchiPadMac Book AirApple TViPad broiPhone 7
Apple Inc. CompetitorsApple has many competitors like in computers
Apple Inc. CompetitorsIn smart phones industry
Apple Inc. CompetitorsIn iPads industry
Apple Inc.SWOT Analysis &Conclusion
SFaithful Customers Leading innovatorStrong Financial performanceBrand reputation
APPLE BRAND STRATEGY MODEL
W1.High price2.Decreasing market share3.Further Change in management4.Long term gross margin decline
O1.High demand of iPad mini and iPhone 52.I-TV launch3.Growth of tablet and smartphone markets4.Strong growth of mobile advertising market
T1.Rapid technological change2.Tax increases3.Rising pay levels for Foxconn workers4.Strong dollar
How to THINK DIFFERENTConclusionFor more than 38 years apple has been a trends set company able to foresee the future of domestic computers and consumers electronics, it will continuing it because apples others name is innovation and apple know,01426801
www.apple.com
Stay Hungry, Stay Foolish.Think Different
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