marketing pr update - wordpress.com · marketing –pr update september 2019. campaign strategy...
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MARKETING – PR UPDATE
September 2019
Campaign Strategy • Our Autumn media campaign
• Create stand-out in national press for our destination
• Lay claim to being the “Leaf Peeping Capital of the UK”
• Create quality ‘assets’ for social sharing and media stories
Campaign Execution • Appoint a ‘Leaf Peeping’ expert
• Our Chief Leaf Peeper, Paul Rutter – tree and woodland advisor, with 45 years experience
• Campaign Logo• Create our Leaf Peeping Drive Guide• Identify 10 Hot Spots!• 3 Leaf Peeping Walks by Paul Rutter• Dedicated landing website page• Press Release• Media & Influencer Visits -
• Luke Stackpole (photographer)
• Social Posts & Paid Advertising http://www.wyedeantourism.co.uk/leafpeeperswelcome
Great Media Coverage and Pick Up So Far!
• The Telegraph – 7th September
• The Times – 8th September
• The Independent – 14th September
• Forbes online – 18th September
• The Guardian – 25th September
Summer Campaign - #MyForestofTeen
• Online Guide with…• Awesome InstaSpots• Get Active Suggestions• Craft Activities• Places to Stay• Places to Eat
• Media & Influencer Visits• BBC Radio Gloucestershire
Breakfast Show features• Heart Radio Interview
http://www.wyedeantourism.co.uk/Forest_of_Teen
Press Office – Releases Summer/Autumn 2019
• Forest of Teen – good pick up which initiated local radio interviews and several specific features being
planned with media wanting to visit with teens.
• Summer Events – to local, regional, and national media – great pick up in national and local media.
• Autumn Events & Activities
• Leaf Peeping Campaign
https://wyedeantourism.biz/category/press-release/
Some of the Media Visits & Coverage…
• The Times – Jo O’Connor (10Aug)• The Observer – Kate Edgeley (15Sep)• Fabulous magazine (The Sun on Sun
magazine) - Kirsty Spence (18Aug)• Wales On Sunday (18Aug)• Influencer - Sophia Hall, Sophia
Isobel (03Aug)• Daisy Murray, Elle Online
(9-11 Aug)
WVFDT Media Coverage Achieved To Date…
01 January to 25th September 2019
What’s Coming Up - What We Need from You!
• Half Term Events & Activities• Halloween• Christmas Events• What’s New for 2020
• Experiences?• Activities?• Accommodation?• Food & Drink?
• Gilpin Anniversary (2020)
Make sure you send your info to: [email protected]