Marketing Management

Name:- Premkumar vyasRoll no:- 32

What is marketing?

Marketing is about identifying and meeting human and social needs.

One of the best definition is “meeting needs profitably”.

What is marketed?

Goods Services Events

To understand marketing we need to understand 3 things:-

Need Want Demand

Major societal forces:-

Network information technology Globalization Deregulation Privatization Heightened competition Industry convergence Retail transformation

Disintermediation Consumer buying power Consumer information Consumer participation Consumer resistance.

Marketing mix four P’s.

Product

Place

Promotion

Place

Modern marketingmanagement 4 P’s.

• People

• Processes

• Programs

• Performance

Marketing management tasks:- Developing marketing strategies and plans Capturing marketing insights Connecting with customers Building strong brands Shaping the marketing offerings Delivering value Communicating value Creating successful long term growth.