Marketing possibilities

2013

Persoonlijk. Flexibel.

Content

1. Introduction

2. Sales-Office & Database Segmentation

3. Marketing possibilities; *Please notice that some POE material contains the old Actebis Computers logo.

■ Banners

■ I-mails

■ Direct Mail

■ Ads on IT related websites and magazines

■ Social Media

■ Single vendor campaign

■ Multi vendor campaign

4. ALSO Call Center

5. Full-focus sales force day + Call Center + SPIFF

6. ALSO Exclusive Partner Event

7. Sales training at ALSO

8. Meet & Greet

9. ITPRODEALS ***NEW***

10.ALSO Application ***NEW***

20/06/2013

1 Introduction

ALSO Nederland B.V. has been an authorized distributor of components, computers, peripherals, network products, software and storage products since 1994. We offer every IT-reseller an excellent base for its purchase process. We maintain this base by responding to market developments. Therefore we often make an inventory where improvements are possible through a personal approach. Our dedicated account managers respond to the current client situation and anticipate customers’ needs, but also our targeted website with many features contributes to this base. The efficient logistics process at ALSO provides a proper settlement of the order.

In short: ALSO realizes that every client is unique and it continually maintains a personal, yet flexible approach, tailored to the various business situations.

An unique combination ALSO Nederland B.V. is part of the ALSO Holding AG with offices in 12 European countries. With a turnover of 6,3 billion, ALSO belongs to the top 3 of IT, telecommunication and consumer electronics distributor in Europe. Because of this, ALSO Nederland B.V. is able to offer its customers a unique combination in the Netherlands; a very personal and flexible approach, but also the benefits of a major European player.

20/06/2013

2 Sales-office & Database Segmentation

A. ‘’Retail’’ Managed Accounts’’

Large Database 1000 resellers

Loyalty Monthly 100%

Marketing Tailor made

- Threshold promotions

- Events

- Giveaways

B. SMB ‘’Managed Accounts’’

Large Database 500 resellers

Loyalty Monthly 100%

Marketing Based on customer needs

C. SMB ‘’Unmanaged Accounts’’

Large Database 5000 resellers

Loyalty Moderate

Marketing ‘’Lost’’ customers strategy

(breadth)

J003 SMB

UNMANAGED ACCOUNTS

J001 RETAIL

MANAGED ACCOUNTS

J002 SMB

MANAGED ACCOUNTS

C

B

A

ALSO SEGMENTATION MARKETING

20/06/2013

3.1 Marketing possibilities: Banners (creation included)

■ Banner on login page 468 x 60 € 350,-

■ Banner on login page 180 x 150 € 350,-

■ Banner on contentpage 185 x 290 € 375,-

■ Banner on contentpage 185 x 600 € 450,-

■ Banner on contentpage 468 x 60 € 550,-

■ Banner on webshop 185 x 90 € 400,-

■ Banner underneath HTML 468 x 60 € 150,-

■ Banner in components HTML 468 x 60 € 150,-

■ Banner linked to customized

promopage € 300,-

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■ Dedicated I-mail € 550,-

■ Shared I-mail (maximum of 2 or 3 products by vendor) € 250,-

4000 addresses

Opening rate Ø 40%

3.2 Marketing possibilities: I-mail (creation included)

20/06/2013

3.3 Marketing possibilities: Direct mail

It’s possible to send a DM to a large number of customers in co-operation with ALSO. The

campaign, promotion or informative message will be created completely by ALSO.

Direct mail package

■ Creation DM

■ Printing

■ Segmentation database

■ Sending

Price on request

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3.4 Marketing possibilities: Ads on IT related

magazines and websites

Do you want to reach a large number of potential customers? Show your brand and products by

advertising in IT-magazines or on websites. ALSO maintains an intense relationship with several IT-

magazines and websites:

■ DealerInfo

■ Hardware.info

■ CBM

■ ChannelConnect

■ Digitailing

■ Hotspot Retail

■ CRN

■ Tweakers Pro

■ Dutch IT-Channel

ALSO will create the banner or

advertisement.

Price custom made

20/06/2013

3.5 Marketing possibilities:

Social Media

Twitter is one of the biggest marketing phenomenon of

the online business world. In fact, it has been growing

faster than any other social network and is expected to

grow at a faster rate in the near future. As a marketing

platform, Twitter offers many benefits to businesses.

■ ALSO_NL

■ ALSO_Software

■ ALSO_ Laptops

LinkedIn is one of the biggest world's largest professional

network. As marketing platform, LinkedIn offers many

benefits to businesses. ALSO Product Managers inform

the followers about their own brands.

Facebook is a social utility that connects people with

friends and others who work, study and live around them.

ALSO has an own Facebook company page:

www.facebook.com/ALSONederland. Please go to

Facebook and ‘Like’ us.

We use social media to keep our ‘likers’ and ‘followers’

updated by posting news about products, campaigns and

corporate information.

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3.6 Marketing possibilities: Single vendor campaign

Get your own custom made campaign. Promotion of the campaign by for example placing banners, sending I-mails,

sales incentive etc. is all possible.

Campaign goal

■ Rumour around the brand

■ Sales boost

■ Loyalty

Target group

■ Managed Retail group (1000 resellers)

■ Managed SMB group (500 resellers)

■ Unmanaged SMB group (5000 resellers)

Price custom made

20/06/2013

3.7 Marketing possibilities: Multi-vendor campaign

ALSO initiates several times a year campaigns for all vendors. These multi-vendor campaigns take, for example, place at the following moments:

■ Seasons

■ Special events like soccer (EK/WK) or the Olympics

Campaign goal

■ Rumour around the brand

■ Sales boost

■ Loyalty

■ Relationship management

Target group

■ Managed SMB group (500 resellers)

■ Unmanaged SMB group (5000 resellers)

■ Retail

Price custom made

20/06/2013

The ALSO call center has a segmented database of ± 5000 customers to its

disposal. Each customer can be segmented on for example the following points:

■ Commonly buying Yes/No (customer breadth)

■ Stock keeping

■ Product group X

■ Etc.

In association with the ALSO marketing team an appropriate campaign will be developed on a segmented

customers group. The support will take place by a call script, DM or I-mail.

At the end of the ‘’incentive’’ a report/summary will be given to the supplier with feedback. (Including ROI

calculation)

Effectiveness: The range depends on the action and call script. Ø 350 customers a day.

Price € 400.- a day

Customized

Custom-made call center days are also possible.

4 ALSO Call Center

20/06/2013

5 Full-focus sales force day + Call Center + SPIFF

Standard

08.30 – 9.00 Briefing

9.00 – 17.00 Call out action (retail + managed & unmanaged accounts)

17.00 Distribute the price for best account manager

Price € 950,- (Call Center included)

Before the focus day an I-mail is established, in which the action is communicated towards the resellers. ALSO will

develop the I-mail. After that the battle between all account managers can begin.

ALSO can arrange a breakfast, lunch or drinks on request (additional € 100,-)

The cost of the SPIFF prices are not included.

Customized

Custom-made focus days are also possible.

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6 ALSO Exclusive Partner Event

■ A unique occasion for promoting your brand or products in a very

personal manner to create a top of mind position of the customer.

■ Several ways are used for inviting guests; letter, i-mail, banner and call

out campaign.

■ The supplier supplies content, we will arrange the location.

Customized

Custom-made events are also possible if needed.

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7 Sales training

20/06/2013

A training or presentation for the ALSO sales team can take place at the following moments:

■ Breakfast 08:30 - 09:00

■ Lunch 12:00 - 12:30

■ Dinner 17:30 - 18:30

Price on request

Customized

Custom-made events are also possible if needed.

8 Meet & Greet

20/06/2013

By a Meet & Greet you can inform resellers about

your company and your products. The large

meeting room at ALSO is at your disposal the whole

evening. A luxury buffet will be served during the

Meet & Greet.

Location:

Large meeting room at ALSO in Nieuwegein

Time:

18.00 – 22.00

Number of persons

Max. 40

Price on request

Customized

Custom-made events are also possible if needed.

ITPRODEALS FACTS

Circulation: 1.3 million all over the Netherlands;

Distribution: 6-8 times a year;

Each reseller has its own exclusive rayon;

Folder is also digitally available*

Duration folder: 2 weeks;

Size: 8-page A4 glossy folder. Excluding the front and

backside the folder consists of 40 positions;

Contents: A folder with not just the best deals but also

extensive product information;

Extras: POS material, like (pavement board) posters

and shelf cards;

Free shipping during the folder period.

Reseller : 52 resellers, 67 stores!

* Contractually agreed that the digital version of the folder is not listed by price- and comparison sites

at SKU level.

9 ITPRODEALS

20/06/2013

ALSO launched the first edition of ITPRODEALS in January 2013.

ITPRODEALS is an 8-page glossy A4 folder and is developed from

the following point of view:

Our resellers are professionals, they have a passion for IT and have

knowledge of IT products. We believe especially they deserve focus

and personal attention. By bundling forces, the IT professional can offer

good deals and we give them a strong position to compete with the

large retail concerns.

What does ITPRODEALS mean for you as a supplier?

This means more exposure of your brand. Your brand is visible all over the Netherlands,

both at the end users home as well as at the stores of the IT professional! We contractually

agreed with our resellers that your products will be presented properly*. With

ITPRODEALS you will communicate directly with the end user. * If POS material available ALSO will submit this.

Your products in ITPRODEALS? That’s possible!

Together with us you will decide how many and which products you would like to expose

in ITPRODEALS. Per position you can choose to show one large image or multiple smaller

ones (with a maximum of 3 products per position). You yourself are responsible for price

stability of your ITPRODEALS products.

Contribution per position: €750,-. *

* This contribution is additional to the standard marketing & communication quarter

agreements with ALSO towards the reseller

20/06/2013

More information?

Please contact:

Dominick Joosten

Marketing & E-business Manager

dominick.joosten@also.com

Tel. direct: +31(0)30 – 608 47 23

Available for

10. ALSO Application

20/06/2013

With this application ALSO keeps resellers informed about relevant and

unique promotions, campaigns and events. The ALSO application is the

perfect tool to centralize all information about ALSO or the channel. With this

application, resellers can find the information where and when it suits them.

The app is specifically designed for resellers of IT-products and is available

for Apple, Android and Windows.

Push notifications

Our vendors can make use of this functionality.

Rule: Only unique and relevant channel or product info

Coming soon: ALSO mobile shop in ALSO application.

This mobile webshop will adjust the size of the screen to the device of the

user. In this manner the placement of the order can be done on every

location.

ALSO Nederland B.V.

Archimedesbaan 26

3439 ME Nieuwegein

Netherlands

Tel: 030 - 608 47 00

Fax: 030 - 608 16 80

www.also.nl

www.also.com

dominick.joosten@also.com

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