Mainland Europe

Marketing Plans 2020

Europe 9 year growth slows in 2019

3.7Mn in 2018 +/- 0-1% for 2019

40% of all bed nights

37% all holiday makers40% regional holidaymakers

33% all holiday spend

0

100

200

300

400

500

600

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019h1

Th

ou

san

ds BREXIT

REFERENDUM

Holidaymakers to IOI

Germany France

Access into Northern Ireland

166,300 Seats p/w

IOI Access Summer ‘19

+5%

114,687 Seats p/w

IOI Access Winter ’19/20

-3%

10,000 paxweekly +land bridge

Direct air access

Paris

32,917 Seats p/w

NI Access Summer ‘19

0%

9,871 Seats p/w

NI Access Winter ’19/20

-24%

Amsterdam

Nice

Bordeaux

Venice

Barcelona

Milan

Naples

35,000visitors

by year end

Legacy campaigns Launch of studio tour

Game of Thrones campaigns & Bayeux

1800 articles£12Mn++

coverage

2020

Sept- Nov 2019 Slow road along the CCR

+65Mnimpressions

Sept – Nov: 60 partners showcased across 6 countries

Digital, social media, PR & influencers –must see off season

+85,400 quality web visits

28,540 referrals to industry partner offers

TomTom Brand Partnership +€100K Nov-Dec

Golf generated lots of interest in 20192020

Build on golf success

PR, club pros, link to Luxury

Reach

1.4m2 week TV campaign with Movistar

Sepp Maier

Europe 2020

Kickstart – Dec 19

DE/FR/BeNe

All mkts – online

OOH IT/ES

Coop BeNe/IT/ES

Trade reassuranceCampaigns – All

Luxury & Golf

NI new experience brand launch from Q1/Q2 2019

Irlanda del Nord:

NordIrland:

Noord–Ierland,

Irlanda del Norte.

Irlande du Nord:

ES/IT Q1 – launch NI EAGS with experiential publicity event

Launch ITB Berlin

Consumer launch Q2All Markets

Partner with Visit Belfast for short breaks – Q1 & Q4

Cities with direct access:

Paris Amsterdam

Nice

Bordeaux

VeniceBarcelona

Milan

Naples

Business development opportunities 2020

ANVR congress 2019200 tour operators in Belfast

Copenhagen/Stockholm Jan 20

Exciting travel agent

announcement coming soon

France regional roadshows March ‘20

Webinars,sales missions

KYM

ITB Berlin

2020 – Twinning Partnerships

Aligning regions with market passions

Derry~Londonderry

And provide routes to market for new experiences

Great Britain

Armagh & The Mournes

France

Fermanagh Lakelands

Germany

Causeway Coastal Route

United States

Sustainable tourism -Nordics-

CMT, ITB, IFTM, IMEX

Platforms to facilitate your sales

Trade Workshops Regional Roadshows

Gold, silver & bronze packages

Luxury events Sales Missions

www.tourismireland.com/industryopportunities

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2020 Europe Calendar

Sustainability program - Nordics

Trade & Salesfacilitation

CMTStuttgart

Nordics Roadshow

ITBBerlin

Irlande en FranceRoadshow

MTB

DE sales missions

Business B’fastsNordics

IFTM (FR) Trade fair

Ierland dayAms/Bru

TTG (IT)Trade fair

Offenbachworkshop

Co-Op with Carriersease of access /conversions

Co-op with Carriers conversions

Co op

Brand activity FR-DE AV/ Digital

Car touringBeNe

Digital Brand ES/ITAwareness

Brand activity DEDigital

Brand

Short breaks Visit Belfast

Short breaks Visit BelfastShort Breaks

Publicity/Social Publicity, PR & Influencer activity – Online, Offline, SocialGREENTUESDAY

Press events IT/ES/DE

Twinning Fermanagh (DE) , the Mournes (FR)

Trade activity – Fams. Webinars, partnerships with Trade partners, Trade communications, sales calls.Business Development

Social media, Search, Paid Content seeding, Consumer Journey Management, Ireland.com, e-mail marketing. Cons. engagement

Trade/Publicity launch Consumer launchNorthern Ireland

Embrace a Giant Spirit Slow road campaign

Linen mills launch GOT

Golf/Luxury Consumer awareness building Events with Operators /Trade fams

DE salesmission NI

Thanks from Team Europe

8 offices | 13 markets | 57 team members