marketing plan umuc amba 650
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MARCOM MARCOM
Diahanna Garcia Diahanna Garcia Magnus FrazierMagnus FrazierKristen BryerKristen Bryer
Chi HonChi Hon
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SITUATION SITUATION ANALYSISANALYSIS
What is Ginger. io ?What is Ginger. io ?
What is the Product ?
What is the Product ?
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Situation AnalysisSituation Analysis
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MARKET ANALYSISMARKET ANALYSIS
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MARKET ANALYSISMARKET ANALYSIS
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COMPETITIVE COMPETITIVE ANALYSIS ANALYSIS
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INDIRECT COMPETITION INDIRECT COMPETITION
Personal Trainers
Medical Professionals
Elective Surgery/ Gastric Bypass or Balloon Procedures
Holistic Medicine designed for Obesity
Dietary Supplements and Prepackaged Meal Plans
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MARCOMMARCOM
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STRATEGYSTRATEGY
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MARKET OBJECTIVE MARKET OBJECTIVE Own The Majority Of Market Share In 3 Own The Majority Of Market Share In 3
YearsYears
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FINANCIAL OBJECTIVES FINANCIAL OBJECTIVES
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POSITIONING STRATEGYPOSITIONING STRATEGY
ServiceService Customer
Product
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PRODUCT STRATEGYPRODUCT STRATEGY
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P PRICE STRATEGYPRICE STRATEGY
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DISTRIBUTION STRATEGYDISTRIBUTION STRATEGY
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INTEGRATED MARKETING INTEGRATED MARKETING COMMUNICATIONS STRATEGYCOMMUNICATIONS STRATEGY
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BRANDINGBRANDING
Experts in Weight Loss Applications
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MARKETING RESEARCHMARKETING RESEARCH
Medical Professionals
Application Users
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FINANCIAL ANALYSISFINANCIAL ANALYSIS
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EXPENSE FORCASTEXPENSE FORCAST
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IMPLEMENTATIONIMPLEMENTATION
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QUESTIONS? QUESTIONS?