Marketing Plan

Market Research & Test PlanGruop / profile # of

personsGoal of contact

How (interview, survey...)

Ready by

End-customers Thousand of end-users (venue & website visitors)

Find out if they would use our service before visiting a gig

Online survey

End of october

Venues Hundred of venues (in Finland)

Find out if they would use and pay for our service

Face-to-face interview / phone interview

November - december

Business environment: MarketHow many users?

Thousands of end-users (venue and website visitors).

How many buyers?

About 150 venues in Finland and about 500 – 1500 in Germany.

How much would they pay?

About 80 euros / month.

Business environment: MarketAny trends in the buying behavior?

Chain reaction & jealousy

"If our competitor has it, we must have it too!"

Requests from venue's customers

How big a share of the market do you think you could capture?

Getting 15% of the venues and labels as customers is a realistic estimate in a one-year timeframe.

Evaluation is based partly on numbers and experience, mostly on assumptions.

Business environment: CompetitionAt the moment LoudScope has no

direct competition.

Myspace, Last.fm, Hitlantis.com offer remotely similar services but are more focused on introducing the artist and offering additional social media services on the side.

Their customers are the end-users who help them to receive funding from advertisers.

Their advantage is wide, active user base and comprehensive databases. Myspace has become "de facto" service for distribution of music

Result online survey for end-users

The main result of the online survey is that majority of end-users find our service helpful and would use it.

Product

Service tool for the websites of the venues to boost their event promotion.

Price (for venues)

Subscription fee about 150 €Monthly service fee 80 €

Ideas:Free or trial for the first 2-4 weeksPremium account + (20-40 €)

Price (for end-users)

For free

Marketing Mix

Promotion

• Ads on Spotify, MySpace• Ads on popular music magazines• Facebook• Twitter acc.• Placards• Handouts on music festivals / music events• Being on the first page of the Google results

Place

Both at our webpage and installing our application on the webpages of the venues