marketing plan mac cosmetics (new product development)
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Hello Kitty Collection
Wonder Woman Collection
Fabulous Feline Collection
Femme Noir Collection
M.A.C.
INTRODUCINGMODERN “GLAM” ART
CollectionBy M.A.C
Andrew “Andy” Warhol, Jr. (August 6, 1928 – February 22, 1987)
POP ART
4 P’s Marketing MixProduct “Pop Art” brushes set comes in a semi-round palette that allows individual 5 brush head to be stored around the single brush stem that each head could be placed when in use.
Price The suggested retail price of $75.00 to be able to reach those who can’t afford to purchase multiple single brushes at one time.
Promotion In purchasing the “Pop Art” brush set consumer who purchase two colors from the Modern “Glam” Art collection would only have to pay $60.00 when purchased at the same time. In overseeing the product’s success M.A.C. will offer as a limited edition set before integrating it into normal inventory.
Place At all local M.A.C. distributors
Goal: Reach target audience resulting in a 5% increase in units sold in six months.
Strategy: Temporary websites dedicated to a particular new launch like http://www.barbielovesmac.com/
M.A.C
Optical “Op” Art brushes
A style of visual art that makes use of optical illusions
M.A.C.
Target Markets
Young women between 18-25 who are students or recent graduates. They are energetic, like going out with friends, follow movies theaters as well as concerts.
Women with successful career. They make up almost every day when going to work. They are single or newly married. They are open minded, pay attention to self development.
Women who need professional make-up to cover flaws on their body. They are from medium, upper medium income and their make-up share of valet is greater than the other segments.
Makeup professionals such as makeup artists, aestheticians, cosmetologists, hairstylists, models, photographers. Make-up and brushes determines the quality of their business. They follow up latest trends and new launched products
EDGY GIRL
“GIRL NEXT
DOOR”
GLAMOUR GIRL
Ethnic Beauty
COMING TO YOUR LOCAL
M.A.C. SPRING/SUMMER 2012