Project by:ABHISHEK KYAL |AKASH AMAL |BHUMIT KOTHARI |

NISHANT NAGDA

PROJECT ON CUSTOMISED SOAP

Brand Name & logo

Exquisite soap is a customised soap brand which provide you soaps of your preference different shapes, sizes ,colour ,fragrance ,flavour with feature such as beauty ,deo, moisturiser and antiseptic soaps etc.

Product concept

Marketing Plan

Product Strategy

Core Product: Customized Soaps

Actual Product: Soaps

Expected Product: Packaging, Appeal

Augmented Product: Skin Care & Health Tips

Potential Product: Bathing Accessories

High Price

Low Price

Premium Mass Market

Olay

Nivea

Dove

cinthol

Dettol

lifebuoy

Amway persona

Khadi tulsi

Fiama di wills

Exquisite

Petra

Toria pilar

Mysore sandal millemium

Strength Weakness

Opportunities Threats

• Limited market

• Attract competition• Line Extension

• Customer preference• Quality• Pioneers in segment• Monopoly

KIDS AYURVEDICESTEEM BUYERS

SPECIAL GIFTS

AGE 1-5 45-60 20-50 1-50

SEX MALEFEMAL

EMALE

FEMALE

MALEFEMAL

EMALE

FEMALE

INCOME - - High High High High High High

SEGMENT AWARENES

SLow Low Med Med High High High High

SEGMENT ATTRACTIV

ENESSHigh High High High High High High High

Place• The product will be sold and marketed at malls and outlets

• Stands will be put in mall with fliers distributed.

Promotion • Promotion will be done at gymnasiums, salons and spa.• Samples will be provided to people who come at the

these places.• One out this soap will have a unique code, sms and lucky

winner will get 3 soaps of their wish.

pricing• Premium pricing:- soaps will be charged with high premium price.

as its demand generated.

Promotion & events

Thank you