Marketing PlanMarketing Plan

Business Plan CompetitionBusiness Plan Competition

Key MessageKey Message

Identify one or two concepts that are Identify one or two concepts that are selling point of your business.selling point of your business.

Be thoughtful about the wording while Be thoughtful about the wording while creating your message.creating your message.

You should not have to explain it to me; You should not have to explain it to me; clear concise clear concise

DeliveryDelivery

Identify two to three types of delivery best Identify two to three types of delivery best for your business.for your business. Print AdsPrint Ads

NewspaperNewspaper

MagazinesMagazines

FlyersFlyers BillboardsBillboards TVTV RadioRadio

CostCost

Identify the cost for the two to three Identify the cost for the two to three delivery options you selected.delivery options you selected.

Keep in mind your target marketKeep in mind your target market

Analyze cost per returnAnalyze cost per return How many customers will you gain by each How many customers will you gain by each

type of delivery.type of delivery.

Sales ProceduresSales Procedures

Type of identification required for checks? Type of identification required for checks? Picture ID? Manager Approval for check over a Picture ID? Manager Approval for check over a certain amount?certain amount?Fee charged for returned checks? How much?Fee charged for returned checks? How much?Which Major Credit Cards are accepted?Which Major Credit Cards are accepted?Return Policy:Return Policy: Receipt required?Receipt required? Length of time returns will be accepted?Length of time returns will be accepted? Condition of returned merchandise?Condition of returned merchandise? Full refunds or store creditFull refunds or store credit