marketing plan 2500 ptree 701s
DESCRIPTION
ÂTRANSCRIPT
�������������� ���������������������� ���������������������
����������������� � ����!�" �����������������������������#$%&�
���������������� �������
���������������������
����
������������
QUIGLEY REALTY GROUP
Atlanta Fine Homes Sotheby�s Interna!onal Realty
The Quigley Realty Group represents both buyers and
sellers and their specialty is small or large land parcels... to
cottages to castles in metro Atlanta. The group has a
keen eye for detail, incredible market knowledge and a
strong dedication to extraordinary service. Kay, a native Atlantan, has more than 30 years of success
stories in sales and marketing. Beginning with sales manager at Delta Air Lines to owner of an upscale ladies clothing
store on to her current position as Associate Broker for Quigley Realty Group at Atlanta Fine Homes Sotheby's International Realty.
Kay's experience, knowledge of the market, contract expertise, professionalism and her 7+ years of helping buyers
and sellers with their real estate transactions have proven to
be very successful as she has consistently ranked as a top
producer by the Atlanta Board of REALTORS® Multi-Million
Dollar Sales Club.
Lisa is originally from Troy, South Carolina, and has been an Atlanta resident for 31 years. Lisa brings to the Quigley Realty Group at Atlanta Fine Homes Sotheby's International Realty
more than 30 years of expertise in marketing, sales execution and contract negotiation. Prior to real estate, Lisa was an advertising executive for Southern Seasons Magazine.
Adrian is originally from Carrollton, Georgia, and has enjoyed calling Intown Atlanta her home for the past four years. Adrian's parents have been REALTORS® for many years so
Adrian's real estate career started early in life. While having over 10 years of experience in
sales and marketing, Quigley Realty Group has been honored to have Adrian serve on the
team in various sales, marketing and administration roles for the past five years. Adrian started her transition working with buyers and sellers full time approximately two years ago and has experienced
outstanding results. Adrian has gained a wealth of contract knowledge, particularly with multiple offer situations.
Kay Quigley
Associate Broker
Quigley Realty Group
Mobile: 404.933.6637
Office: 404.237.5000
Email: [email protected]
Website: www.KayQuigley.com
Address: 3290 Northside Parkway, Suite 200
Atlanta, GA 30327
Office Loca0on: Buckhead
Sales and Marke�ng
* More than 80 million in gross sales, since 2006
* Consistently marke0ng an inventory exceeding $20,000,000
* Over 30 years of experience in sales and marke0ng
* Owner of high-end ladies retail store- 7 years
* General Manager of high-end ladies retail store- 2 years
* Adver0sing, Marke0ng and Management- Delta Air Lines- 18 years
Community Involvement
* Execu0ve Board Member- Atlanta Humane Society
* Development Commi=ee- Atlanta History Center
* Co-Chair, Swan House Ball 2009- Atlanta History Center
* Past President, Members Guild- Atlanta History Center
* Execu0ve Board Member- Buckhead Rotary
* Co-chair, Buckhead Rotary Ball 2010 and 2011
* Board of Trustees - Shepherd Center
* Advisory Board- Shepherd Center
* Member- Shepherd Center Auxiliary
* Chairman, Legendary Ball- Shepherd Center 2012
Cer�fica�ons
*Associate Broker
* Luxury Marke0ng Specialist
* Reloca0on Specialist
* Member of the Atlanta Board of Realtors
* Life0me Member of the Atlanta Board of Realtors Million Dollar Club
References
* Provided upon request
��������������������������������� ���
�������� � ��2���2���2�
������ � �� ����
�������� � /�#�!����'����� ��!� �"���#�����
$��#����� � %%%�/�#�!����'����� ��!� �"���#�����
�&&'�##��� � ���(�'�)#�&��*�'+%��,�-�������
� � � ���� ��,�.�� ���
�����/���0� �� 1��+)��&�
���������
����������� ���������� ���� ���� ������� ����������������������������� ������������������������� ��������������� � �!� �������������" ���� ����#��$������� �������� %���&������ ��'!�����������(����������')��� ������) ����)���� ����� ����*������(����� ������������#��(� +��� ��������(���+������ ��!�� ������� !�����,��)� �� (��������)��� ��� �'��� ����������%�)����������!��)����'�� ����)���)��)�,��#��������� ������� �����������)�� ��! �������-�� ��� ���������������+���������.')���%�� ��� ��������� ���/���0����������)����������������1�)(����������������� ��� ���������������� �������!�� ���������!���� ������ �����%��������������) ����������� ����������� ���)������������!������� !�)����% �������������������)����������2�&�&&&�&&&�)�!����)��!������ ������������"������ )�����������������) ,)���������) �! ����)��!������ ���������,����1��� �������!����������������� �������������!�� �������������!�� ��+��������������"��� ���������/��)�� ��3���������������4!����"����/����� ������� ���������-��� ���" �!������������+���� � ������5&&&����6* ���/�(������/��(�����������7��
�����������8-� %�����! ���9������
�
�
�
S O T H E B Y � S
HERITAGEEmbracing the Tradition, Character and Equity of the Sotheby�s Brand Name.
HOMES
LIVES
AR T FU LLY
U N I T I N G
E X T R AO R D I NARY
W I T H
E X T R AO R D I NARY
Our brand is known throughout the world for representing homes that
embody the rich tapestry of varied lifestyles, distinct settings and diverse
locales. Where the utmost quality is considered intrinsic.
WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
GLOBAL MEDIAI N T E L L I G E N T L Y S H O W C A S I N G P R O P E R T Y
3
The Sotheby�s International Realty® brand�s global media
plan is designed to deliver more than 1 billion media
impressions, solidifying our brand as the voice of luxury
real estate. Our plan includes impactful, exclusive and
most preeminent media reaching all corners of the globe.
Our goal is to present the properties represented by
IMAGINE
1 billion media impressions
4
The New York TimesUnrivaled access to a global audience
Since 1851, The New York Times has been dedicated
and information surrounding the most important issues on a local, national and global level. Having
Times
700 million pages per month, they have successfully applied the same expectations and meticulous
a strategic focus on mobile to reach The New York Times� global audience.
Distribution:
Page views per month: 474,000,000
Unique monthly visits: 28,400,000
Average number of pages per visitor: 17
Median household income: $102,205
Male skew: 51%
Female skew: 49%
Median age: 55
8
Mobile Impact Unit
With more consumers digesting content via their mobile device than ever before, a consistent and robust mobile presence greatly enhances the exposure of our brand, ultimately driving more leads to sir.com and the properties represented by our
The Sotheby�s International Realty brand reaches The New York Times mobile audiences via rotating creative banners. Over
be delivered on m.nytimes.com.
Mobile Carousel Unit
Featuring the extraordinary properties The New
York Timesadvertising execution native to the mobile experience, using a mixed variety of animations, illustrations, photography and text. Users tap through a series of pages to advance the story. This custom mobile platform provides us
The New York Times readership that consumes content via their mobile device.
9
Mobile Screenscape
With a strategic focus on accessing the mobile consumer, our brand
The New York Times innovative Rising Star unit native to the mobile platform to create engaging advertising
properties represented
10
The Wall Street JournalAcross print & digital, The Wall Street Journal
delivers to the global business elite
The Wall Street Journalthe Sotheby�s International Realty brand to reach the global business elite and position the properties
journalists in more than 80 bureaus, The Wall Street
global readership of 3.6 million.
Distribution:
Page views per month: 203,000,000
Unique monthly visits: 37,300,000
Average number of pages per visitor: 7
Median household income: $84,167
Male skew: 65.8%
Female skew: 34.2%
Median age: 49.3
16
Mansion Global
With original & curated real estate content from
20
Financial TimesThe International Business Authority
The Financial Times created a custom content series exclusively for Sotheby�s International Realty themed, �Distinctive Living.� This integrated partnership
around Sotheby�s International Realty
Distribution:
Page views per month: 76,531,999
Unique monthly visits: 11,694,372
Average number of pages per visitor: 6.54
Median household income: $250,811
Male skew: 82%
Female skew: 17%
Median age: 46
22
Architectural DigestThe international design authority and global
destination for the best in architecture
In print since 1920, Architectural Digest is home to a discerning audience of architects, interior designers
digital editions, architecturaldigest.com, social media and signature events, Architectural Digest provides
redesign and refresh their lives.
Distribution:
Page views per month: 12,900,000
Unique monthly visits: 848,053
Average number of pages per visitor: 13.1
Median household income: $106,796
Male skew: 48%
Female skew: 52%
Median age: 50
28
BloombergReaching the right audience
As today�s business leaders turn to the Sotheby�s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for unparalleled
to enrich their professional and personal lives. Bloomberg�s readership connects our brand
audience coming from outside the United States.
Distribution:
Page views per month: 374,000,000
Unique monthly visits: 25,000,000
Median household income: $163,975
Male skew: 76%
Female skew: 24%
Median age: 48
32
DwellLeading the conversation as the modern
design icon
As the leading voice for modern design,
been a modern design icon for the past 15 years.
Sotheby�s International Realty
media units running throughout the site, highlighting the most coveted Sotheby�s International Realty properties for sale, globally.
Distribution:
Page views per month: 11,000,000
Unique monthly visits: 2,000,000
Average number of pages per visitor: 3.8
Median household income: $82,250
Male skew: 54%
Female skew: 46%
Median age: 37.5
PROPERTY DISTRIBUTIONW O R L D W I D E M A R K E T I N G E X P O S U R E
�
�
�
Cover property located in: Saint James, Barbados
* Powered by PropGoLuxury: Hong Kong Tatler, lp-luxuryproperties.com, lpdibiao.com
Note: Certain partners have price minimums and/or regional restrictions, see pages 6-7 for details.
� Available March 2015
� Available April 2015
3
Strategic placement and
unique positioning of your
home�s best features are
critical in securing the
right audience to not only
preview your home online,
but to take the next step
in their home search.To increase exposure for your home and ultimately uncover the right buyer, the Sotheby¹s International Realty® brand has partnered with and distributes properties
real estate-focused websites in the world.
To measure results, the brand provides a property report including view and inquiry statistics for each partner site to effectively illustrate the activity a property receives online. The properties are viewed an astounding 140,000,000 times across all of our partner sites annually.
4
YAHOO! REAL ESTATE
Zillow now powers Yahoo! Real Estate�one of the nation�s top
of visits.
HOME FINDER
full snapshot of the local market to home buyers and sellers, while delivering online advertising solutions to agents and brokers with powerful results.
HOMES.COM
Search over 3 million homes for sale or rent on Homes.com including new homes, apartments for rent, homes for rent, condos, townhouses and more. Homes.com provides a wealth of
perfect home.
ZILLOW.COM
Zillow is a home and real estate marketplace dedicated to helping homeowners, home buyers, sellers, renters, real estate agents,
share vital information about homes, real estate, mortgages and home improvement.
TRULIA.COM
Trulia is a residential real estate search engine that helps consumers search for homes for sale, trends, neighborhood insights and other real estate information directly from hundreds of thousands of real estate broker websites.
Property Distribution Partners
5
THE WALL STREET JOURNAL DIGITAL NETWORK
The Wall Street Journal Digital Network receives 25 million monthly visitors to the U.S. edition, 3.1 million monthly visitors to Europe and 4.8 million to Asia. All three editions have dedicaed real estate channels with focused editorial relevant to location.
NEWYORKTIMES.COM | INYT.COM
The New York Times receives over 30 million unique visitors each month and 1.27 million of those visitors worldwide go to the NYTimes.com/realestate section every month. International New York Times, INYT.com, is the global edition of The New York Times and includes the �Great Homes and Destinations� real estate section, providing a global property search tool, featured lifestyle as well as destination content and articles that discuss great places to live worldwide.
MANSION GLOBAL
To serve a global audience, the Wall Street Journal�s weekly luxury real estate section, �Mansion,� appears as a stand-alone section in the Journal every Friday in the U.S., with select content appearing each week in the Journal�s Europe and Asia editions. Relevant content is also presented across WSJ.com�s Chinese, Japanese and German-language editions. Along with additional features and coverage on WSJ.com, all Mansion content is available via the Journal�s universal app for iPhone and iPad.
6
PROPGOLUXURY
PropGOLuxury.com was created to
Chinese consumer base requesting exclusive properties from around the world. China represents the world�s largest and fastest growing population, with more new millionaires being created than at any time in history. PropGOLuxury.com is the largest and fastest growing property portal in the
Property must be $1,000,000 USD or greater.
LUXURY PROPERTIES
With primary circulation in Asia, LP Magazine, lp-luxuryproperties.com, features upscale articles
Chinese. LP Magazine targets elite, high-net worth individuals looking for outstanding properties located in Asia, Europe, Australia and the Middle East. LP Magazine delivers rich lifestyle editorial focusing on the latest luxury product trends, as well as real estate market analysis and investment tips. Each issue features a �Property Finder,� pointing readers to some of the world�s most impressive real estate on the market today.
Property must be $1,000,000 USD or greater.
HONG KONG TATLER
A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile
the role of luxury amongst the social elite. Our brand is the EXCLUSIVE online real estate channel partner for hongkongtatler.com, driving more than 24M media impressions. This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional product launches and offer Hong Kong Tatler�s audience our specialty market expertise.
Property must be $1,000,000 USD or greater.
LUXURY ESTATES
The Italian hosted site, LuxuryEstate.com,
way to search for exceptional properties around the world. LuxuryEstate.com will open the doors to the most enchanting properties in the world: luxury homes, prestigious estates, classic residences, unique castles and country homes in Brazil, France, Germany, Italy, Monaco, Russia, Spain and the United Kingdom.
HOUSE24
House24 is Italy�s leading property magazine and specializes in the sale of exclusive villas, stately castles, great estates and luxury properties all across Italy. The magazine�s website, www.house24.ilsole24ore.com, which
newspaper, IlSole24Ore�ensures broad exposure to discerning potential buyers with the means to pursue their dreams.
JAMESEDITION
marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-
compare listings from submariners to luxury real estate. The site reaches more than 500,000 potential buyers from 113 countries each month.
Property must be �500,000 EUR or greater.
8
DWELL
Dwellinteriors and the exteriors of modern home design in a stylish, yet accessible way. With focus on a new modernistic approach to home design, Dwell offers a unique positioning on identity, creativity and harmony. Through it�s 3.5 million consumers across print, digital and live events, Dwell editors will highlight the Sotheby�s International Realty brand and luxury properties via custom content.
HOMEADVERTS.COM
Homeadverts is a multilingual home listing service offering
world. Currently available in 8 different languages and on 24 unique social networks, Homeadverts offers you global exposure in over 160 countries, acting as your hub to the world�s most important markets.
REAL-BUZZ.COM
Real-buzz.com® is one of the largest real estate databases of homes for sale in each buyer�s preferred language. Find homes for sale and other real estate listings, realtors and other real estate professionals, mortgage rates and information on buying a home, real estate blogs, real estate discussions, advice and more.
FINANCIAL TIMES
The Financial Times, one of the world�s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 5 million
user with an average personal income of $227,000; which is unparalleled by any other daily business editorial.
10
Cascading Websites Your property may also be found on our network of interconnected, locally focused
and globally aware Sotheby�s International Realty network members� websites.
ONLINE MARKETINGT A R G E T I N G R E A L E S T A T E I N T E N D E R S G L O B A L L Y
3
Your home�s online exposure begins with sir.com and
cascades to our worldwide network of local websites and
strategy extends the exposure of extraordinary homes to
extraordinary lives in all corners of the globe, no matter if
you click, tap or swipe to experience the unique.
SEARCH ENGINE MARKETING
It�s not about being online, it�s about being found online.
5
Targeting Real Estate Intenders Globally90% of home buyers begin their search for their homes online,
so it�s essential that the Sotheby�s International Realty brand�s
presence on search engines is strong.
6
Through our evolving strategies, we continue to drive the most relevant home buyers to sir.com
to maximize the potential for your home to be found quickly on the web.
7
When you perform a search on a search engine, the results are a combination of organic or �natural
results� based on information the search engine sees on a website, and �sponsored results,� or paid ads. Our strategy includes both.
Proven results since 2012:
� 16 million visits from search engines
� Over 800 million �paid search impressions�
Thousands of relevant leads:
� 235,000 from �natural� searches
� 65,000 from paid search engine placements
11
The Sotheby�s International Realty brand channel, youtube.com/SothebysRealty, strives to be the industry-leading video experience, highlighting the highest-quality videos from locations around the world.
Sotheby�s International Realty YouTube brand channel stats:
� 6,000,000+ million views
� 16,000+ subscribers
� 1,600 property and destination videos and counting
� 25,000 minutes of video watched every day (over 17 days� worth)
� Over 65,000 �Likes,� shares, comments and favorites
14
FacebookLargest social network worldwide with 1.1 Billion+ users.
The social network for connecting friends, family and friends-of-friends.
Google+Essential for optimizing organic search results (SEO).
LinkedInThe business social network used for professional networking and strengthening the brand�s positioning as the voice of luxury real estate.
Instagram300 million monthly active users with more than 20 billion photos shared � using hashtags and optimizing images increases engagement.
TwitterBroadcasting short messages � Tweets � to Followers and acquaintances around common topics through the use of #hashtags.
YouTubeThe top video research destination for home shoppers.
PinterestFastest growing website ever � faster than Google and Facebook.
in home décor, interior design and architecture.
83,000 Social Connections In 160+ Countries
Harnessing the power of social media in the marketing of your home.
15
OUR STATS:� 51.1 Million social
impressions worldwide.
� 400,000 visits to sothebysrealty.com via social referrers.
� Thousands of properties showcased.
� Extraordinary Property of the Day features one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.
17
Extraordinary Living BlogTimely and relevant, the Sotheby�s International Realty Extraordinary Living blog provides inside access to some of the world�s most unique homes and covers a myriad of topics including Art, Architecture, Lifestyle and Market Trends. Some of our most popular articles include:
� Accessing the Global Real Estate Buyer
� 10 Most Admired Properties
� The Lure of Buying a Private Island
�
sothebysrealty.com/blog
facebook.com/sothebysrealty
@sothebysrealty
google.com/+sothebysrealty
pinterest.com/sothebysrealty
linkedin.com/company/sothebys-international-realty
youtube.com/sothebysrealty
instagram.com/sothebysrealty
19
SIR Mobile is a luxury real estate mobile app that works anywhere and searches globally in 56 countries. Those who seek the unique when on the road can search using SIR Mobile on Android, Apple or Blackberry and connect with our global real estate experts around the world. Locate your next home and learn about the local lifestyle amenities with our points-of-interest toolbar, showcasing local restaurants, golf courses, resorts and more.
Features of SIR Mobile
1. GPS Search: Find the closest homes to wherever you are with the ability to search globally in 56 countries.
2. Map Draw Tool: Draw your own custom search.
3. Driving directions to the homes that interest you.
To get SIR Mobile
� Text �SIR� to 87778
� Search for �SIR� in the app stores
2 31
25
At the foundation of the Sotheby�s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch, to Waterfront, Ski, Historic and Golf.
26
sir.com NEXT seamlessly works on any mobile device and allows our network members to uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.
��������������
��������������� ��� �����
��������� !�"#�$�%&�%��!�&'��""�!(%!)�"�*�+ �,����,��� +%!+"'�!*��!(+ �$'�����
�!�((%&% !& %!+ �-�&% ! !�����$'�%!����!(�'**�����.&,��%&�,��+'""�� ����*,*���$%"%&%���!(&,��$%"%&�& +��&'�����*%�"�� ���&%�� !&,�+� !&��)��
D I G I T A L M A R K E T I N G
SOTHEBYSREALTY.COMIn an ever-increasing global marketplace, SothebysRealty.com attracts more
consumers to search, view and inquire than any other luxury real estate website.
T H E M A R K E T I N G O F Y O U R
PROPERTY
YOUR HOME IS UNIQUE.
Market ing a l i s t ing such as th is t akes
an exc lus ive set of sk i l l s as wel l
as an integrated market ing p lan .
Our exc lus ive g loba l market ing
par tnerships are des igned to create
maximum exposure for your proper t y.
A l l the resources that are ava i l ab le
to me and my f irm are ut i l ized
to present your home in an
EXTRAORDINARYand
TARGETED MANNER.
MARKETING PLAN OVERVIEW FOR 90 DAYS2500 Peachtree Road, 701S
Atlanta, Georgia 30305__________________________________________________________________Listing Your Property
Property listed with First Multiple Listing Service (FMLS) servicing over 42,000 Metro Atlanta Agents
Property listed with Georgia Multiple Listing Service (GaMLS) servicing over 45,000 Georgia agents
Professionally designed printed brochure with property highlights and area map
Digital brochure with property highlights sent via eblast to local agents
Sellers Disclosure Statement posted online
Capitalize on location
Capitalize on building amenities
Marketing verbiage to be utilized with all photography images, printed and online
Advertising Your Property Locally and Around the WorldLocally
Introduction postcard distributed to sphere of influence and radius of building: Atlanta History Center, Shepherd Center, Rotary Club of Buckhead, Atlanta Humane Society, Fernbank Museum
Featured on the custom, GPS-enabled Atlanta Fine Homes SIR mobile application
Presented on AtlantaFineHomes.com with a narrated virtual tour in five languages, currency conversion and total site translation into 18 languages for the global consumer
Showcased on Atlanta Fine Homes Sotheby’s International Realty’s social media sites, including Facebook, Twitter, YouTube, Pinterest and LinkedIn
Displayed as a featured home of the day blog post for distribution on blog.atlantafinehomes.com and Facebook
Realtor caravans scheduled for February 10, March 10, and April 7
Advertising scheduled in Northside Neighbor for February, featured home on blog for March, Northside Neighbor in April and Atlanta InTown for May
GloballyMarket listing to the most significant companies and real estate-focused websites in the world, generating more than 700 million impressions each year including SothebysRealty.com
WSJ.com, NYT.com, Homes.com, Trulia.com, LuxuryRealEstate.com, Zillow.com and many more
2015 Sotheby’s Marketing Plan, print and online version, to be emailed separately
Showings and FeedbackNetworking with agent population
Daily updates of pertinent market changes as they occur
Detailed feedback on every showing
Analyze market acceptance after 30 days
Shown by appointment only
Selling gateway to be established showing all activity in specified price range. Updates will be sent weekly.
������ ��� � � � � ��/�� ��� ���� � �� � � � ��
���
�������
����������� ����
�
0102��&��*������� �(�++���(�&30.405.5554��(� -�.6��&,�.7��"+��&,
���
�������
����������� ����
�
7894���&� !#��/�%:��++���(�&30.1;0.5550��(� -�.0��&,�.9��"+��&,
<����������<��=���� � ��*,�'��(��('�%!) '�* -��!�#%(���"��-��&%!).#�,�:��(�(%*�&�(&%-�#,���!�#"%�&%!)����(%�>�"���(& &,�)� '�:%�� #��� %!&.#%&,-'"&%�"��, & �%!*"'(�(��,%�%�&,�+%��&�!($��& �� �&'!%&�& %!&� ('*�� '��� ���&�& &,��� �"�#, ���- �&"%?�"�& ��""%&��((%&% !�""�.#,�!#�, "(� '��� �>��&� ��! !�*���:�!(��.�!�((%&% !�"(%��"�� +� '�, -�%�-�(���-�%"%�'��(�@&�!�%:�"�&,� '),��"��&�& -��?�&%!)� '�, -�& &,�����"��&�&��)�!&�%!�&"�!&���!:%>&�&% !�& *���:�!�.!�#"%�&%!)�!! '!*�-�!&��!(��%*���('*&% !������!&& ,'!(��(� +�)�!&�&,� '),> '&-�&� �&"�!&��
������������������
A�9������,��)���'����#��� ��'�#��� ���9'�9�'���)�99� #�%��)� ��)��E'#��%��+#��)�����F#�� ��)����'+����A���D��:
05������9�����C��� ��)�#��=� 0� ,�G�%�����'���������#����C�&�&�'������������9��� �������#��'�� ��'�#��� ���'���:
�&�+����'��#�%��)� ����'������� ���)��')��&,�#�''�� &� ���'���� &�������#9)�'���8�� H�� ����1����9���� ����
�� #�#�� �,�� �?���� &������=�&�&�'��������� ���9��� ,�%��%���� ��� ����� ��� #+���8�������'+��� ���'�)���� ���
��+���)����9�������&�#�'5�#��
�5�'��2@��8�)�������'#�'� +�&�9)����'�9)���#��)����#�� ��9�'�� ��8����'��� ���'�����#�����%��#�����A)��
)�����'+��8���'�#����##������'+������'�)�����#���'�������������'������ ��6�'��'&� �'��'�����#�����%��#�����6:
9�'�� ���� B��'�)����%���� ��� 8����'�&�� � #��)���#'�����������0��C� �� �)��)��)�#��?�������9)����'�9)��� &�
� �� �����) �������5����������&����-��)���#'�����������D�'#�� �����'#�5��9)����'�9)��#��&��#)�%�����%� ��
)�������'#����C����� �� ��' ����&�����#��'��69� &����8����#�'�� �� ���)��)�'�#���0� �9)����'�9)#��
�����������������
����������������$��� &�'#�� &��)��� �?���5������8����'�)����� &�%����&�5���9�����'+�0 ��9�� ��)���%����9'�5�&���)���=� :
0� �� &��69�#�'�����&�#�'5�#��� ���8���'�E'#��� �0�05�#�%�����������'����������9���� ��9'�8�##�� �����'+�0 ��
�'��)�'��9'� ��&�� � )��5�� ��'&#���+�9�9�'�� 1�� ����� � �� 9'�8�##�� ��� 9)����'�9)�� � &��=� 0� � ��I ��
�''�05��&�����#,����'�)���F#��'��)�'��%���������#�� ��##� 0��������� ��='��0 ��?����E�&�����'#��������,� �:
0� ����� � &�������������'�&�#0 �05����'+�0 ��9'���##�9'�5�&�#� �&5� ����#� 8�'���'� ���� �#� �)��� �� ������
&�9������&��
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
5.3%
3.8%3.3%
2.6%
-3.5%
BUCKHEAD Ð TOTAL SALES GROWTH (IN UNITS)(All Property Types; All Price Points)
Atlanta Fine Homes Sotheby's International Realty
Harry Norman, REALTORS¨
Beacham & Company, REALTORS¨
Berkshire Hathaway HomeServices Georgia Properties
Dorsey Alston, REALTORS¨
*Source: TrendGraphix, Top Five Firms; January 2015Total Sales Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21;
All Property Types; All Price Points
Market STATS
-7.0%
-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
3.0%
2.3%
1.1%
0.0%
-6.3%
BUCKHEAD Ð TOTAL MARKET SHARE GROWTH (IN UNITS)(All Property Types; All Price Points)
Atlanta Fine Homes Sotheby's International Realty
Beacham & Company, REALTORS¨
Harry Norman, REALTORS¨
Berkshire Hathaway HomeServices Georgia Properties
Dorsey Alston, REALTORS¨
*Source: TrendGraphix, Top Five Firms; January 2015Total Market Share Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21;
All Property Types; All Price Points
Market STATS
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
5.0%
-4.3% -4.5%
-9.1%
-17.6%
BUCKHEAD Ð PRODUCTIVE AGENT PRODUCTIVITY GROWTH (IN UNITS)
(All Property Types; All Price Points)
Atlanta Fine Homes Sotheby's International Realty
Dorsey Alston, REALTORS¨
Beacham & Company, REALTORS¨
Harry Norman, REALTORS¨
Berkshire Hathaway HomeServices Georgia Properties
*Source: TrendGraphix, Top Five Firms; January 2015Productive Agent Productivity Growth (In Units), July 1, 2014 Ð December 31, 2014 vs. July 1, 2013 Ð December 31, 2013, for FMLS Area 21;
All Property Types; All Price Points
Market STATS
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
29.0%
17.2%
10.6%9.8%
-0.4%
BUCKHEAD Ð TOTAL SALES GROWTH (PENDING)(All Property Types; All Price Points)
Atlanta Fine Homes Sotheby's International Realty
Harry Norman, REALTORS¨
Beacham & Company, REALTORS¨
Keller Williams Realty - Peachtree Road
Dorsey Alston, REALTORS¨
*Source: TrendGraphix, Top Five OfÞces; January 2015Total Sales Growth (Pending), 2014 vs. 2013, for FMLS Area 21;
All Property Types; All Price Points
Market STATS