marketing pioneers december 11, 2008 frans van zon the business case for love
TRANSCRIPT
Marketing PioneersDecember 11, 2008Frans van Zon
The Business Case for Love
BRAND:Product & price & service
+Sense of purpose
Clear belief systemEmotional engagement
BRAND:Product & price & service
+Sense of purpose
Clear belief systemEmotional engagement
RETAILER:Product & price
+Added value service
RETAILER:Product & price
+Added value service
DEALER:Product
+Price
DEALER:Product
+Price
LOVEMEMORABLE
RESPECTRESPECTENJOYABLEENJOYABLE
TRANSACTIONTRANSACTIONOKOK
Company behaviour
Cust
omer
Exp
erie
nce
Brand-Customer Relationship
Mini. Passion in red and white See it, feel it, touch it, love it! It’s so simple and as soon as you have one it will become part of your life and you can´t live without it…trust me!
Sabrina, Germany - 29 June 2005
Mini. Passion in red and white See it, feel it, touch it, love it! It’s so simple and as soon as you have one it will become part of your life and you can´t live without it…trust me!
Sabrina, Germany - 29 June 2005
Apple exceeds consumerism. It's a mystical force that interacts with my senses, my emotions and my passions. When I step near an Apple product, I have to tidy my hair, straighten my shirt, wipe my brow and put on a smile because I don't want to spoil our moment. It's a love thing.
John, Australia - 29 May 2006
Apple exceeds consumerism. It's a mystical force that interacts with my senses, my emotions and my passions. When I step near an Apple product, I have to tidy my hair, straighten my shirt, wipe my brow and put on a smile because I don't want to spoil our moment. It's a love thing.
John, Australia - 29 May 2006
Dis
covery
Isla
nd
RootsVisionpassion
Experience day
Making senseOf it
Z to AEvent
The Advocacy factor journey
Memorable customer experiences
Don’t take it from us…
Our clients are our mostpassionate advocates.
Isn’t that what YOU want,
too?
“You have guided us to understand what it takes to be a brand, and our whole organisation is now
focused on the right behaviours. - Louise Barnes - CEO
“The Advocacy Factor is helping us understand how important it is to really live and breathe the Mazda
core values through our people and onto our customers. - Mark Cameron – Marketing Director
Getting people to live the values that Robert Bosch, the man, stood for, allowed us to have the confidence
to engage with customers in a more emotional and rewarding way.” Manfred Seitz – Managing
Director
“Throughout the team, we now have passionate ownership of the plan to make Ambrosia a great
staple of British family meal times again”
Simon King – GM, Ambient Desserts
Marketing PioneersDecember 11, 2008
TO TALK MORE!
Frans van ZonTel. 06-81479038E-mail: [email protected]