marketing opportunities and advertising tactics english
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mobile conference Vodafone 2010TRANSCRIPT
Sequoia – R.I.P. Good Times, October 2008
Sequoia – R.I.P. Good Times, October 2008
Sequoia – R.I.P. Good Times, October 2008
The reorienting of budgets towards:
• new channels
• efficiency
• control
Mobile internet – the new “brilliant child” of media
Internet Mobile Previsions
Source: Strategy Analytics
Strategy Analytics estimates a growth of users and pageviews that will lead to a growth of advertising revenues and a decrease of CPM.
Strategy Analytics estimates a spent of $1.4 billions in mobile internet advertising in 2007
and an increase up to $14.4 billions until 2011
1) Next Online = mobile
1.1 Mobile Characteristics
Extremely personal
Always near the user
Always “ON”
Reach of 100 %
INTERACTIVITYsms/mms, camera, player
video/audio, browser internet
1.2. Advantages of mobile advertising
• Interactivity ( action, re/fw,call)
Click-to-callClick to order brochureClick to enter competition Click to receive email/call Click to receive mobile coupon Click-to-buy Click to download / forward content ( sms/e-mail)
• Measuring/following/ optimising results• Quickness of the answer
1.3.Mobile Advertising
Wap banners
Video banners ( pre-roll; post-roll)
Interstitials
Text links
Games/Aps
SMS/ MMS
Section Sponsorship
Brended Content
Rss feeds
Wap Banner
Video Banner
Interstitial
Advertorial
Text link
Rss feed
Games/Aps ( navigator)
Send the Article by SMS Send the Article by mail
2) Possible campains for main spenders
Main Online Spenders
Banking
FMCG
Real estate
Auto
2.1. Campaign for Auto
Objectives
-Attire clients for a test drive
Solution
-Video Ads in wap sites
-Text links
Auto Campaign-Landing page:
-video ( link forward to tel number /
e-mail adress)
-Link : click to call – to subscribe 4 drive test
-Store locator
-Desktops/ screen saver 4 download
2.2. Real Estate CampaignObjectives
Attire clients for aquisition
Call 4 action
Solution:
- Advertorials
- Interstitials
- Wap Banners
Real Estate Campaign
-Landing page:
-Video
- Price Calculator
- Rss feed
-Gallery foto/ video
- ( news/ video ) / Sms Allert
- Inscriere adresa e-mail pt a primi mai multe detalii
- / click2call 4 squadual view
2.3. FMCG Campaign
Objectives:
Generating Sales
Communicating promotions and sesonal offers
Real time communication
Solution:
- wap banner
- link banners
-Discount coupons ( viral)
FMCG CampaignsLanding page:
- RSS feed – Latest promotions
- video products
- club discount
- download/fw discount coupon
bar code
2.4. Banking Campaign
Objectives:Launching a new product ( Credit for youngsters ) Informing
Solution: - wap banner - link banners - viral game
2.4. Banking CampaignLanding page:
-Quiz game ( Points for answers/
for Fw game/ for refferes)
- viral video ( fw option)
- click to order brochure
- click to be contacted
ARBOmobile in Romania- Specifications for a mobile adserver- Signing contract with DigitAir, for Mobile adserver- Creating mstats ( mobile stats) - Creating portfolio - Agency presentations
Conclusions- A NEW channel - banner blindness
- Interactivity
- Immediate response
- Quality traffic : early adopters, trend settlers, young, dynamic
CONTACT:
Mobile Advertising:Aurora Enghise-mail: [email protected]
Tel: + 40 (0) 316.10.20Fax: + 40 (0) 316.10.21Str. Iuliu Maniu nr 7, corp A, scara 3, et 3, sector 6, Bucuresti