marketing online for - cba.org · immigration lawyer network thank-you . created date: 4/23/2013...
TRANSCRIPT
![Page 1: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/1.jpg)
Marketing Online For... Immigration Lawyers
Copyright 2013 Immigration Lawyer Network
![Page 2: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/2.jpg)
Copyright 2013 Immigration Lawyer Network
You Just Need to Follow
These 3 Simple Steps
![Page 3: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/3.jpg)
Have a website
Step 1
Copyright 2013 Immigration Lawyer Network
![Page 4: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/4.jpg)
Correction....Have a GOOD
website
Step 1
Copyright 2013 Immigration Lawyer Network
![Page 5: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/5.jpg)
What's a good website?
Copyright 2013 Immigration Lawyer Network
![Page 6: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/6.jpg)
Good Websites:
● Are easy to scan
● Are written for people
● Have multimedia
● Talk about benefits
● Have social proof
● Make it easy for people to contact you
● Have a call to action
Copyright 2013 Immigration Lawyer Network
![Page 7: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/7.jpg)
● Easy to scan the page● There is TONS of Social Proof● Easy to contact us
Copyright 2013 Immigration Lawyer Network
![Page 8: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/8.jpg)
Copyright 2013 Immigration Lawyer Network
![Page 9: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/9.jpg)
Build a BIGGER Website
Step 2
Copyright 2013 Immigration Lawyer Network
![Page 10: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/10.jpg)
Content is KING!
Copyright 2013 Immigration Lawyer Network
![Page 11: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/11.jpg)
● Blog● Add a Forum or Q&A
● Re-write the evening news
● Make Videos● Post Case Studies● Post Testimonials● Answer a FAQ per day
How to create more content:
Copyright 2013 Immigration Lawyer Network
![Page 12: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/12.jpg)
Google Traffic
Where is all that
traffic coming in
from then?
Copyright 2013 Immigration Lawyer Network
![Page 13: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/13.jpg)
90% of our traffic comes from the long tail
Copyright 2013 Immigration Lawyer Network
![Page 14: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/14.jpg)
Take away: BIGGER sites get more traffic! FUN FACT: Companies that blog have 434% more indexed pages. And companies with
more indexed pages get far more leads.
Copyright 2013 Immigration Lawyer Network
![Page 15: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/15.jpg)
Local SEO
"61% of local searches result in purchases!"
Lawyers' services are no different.
Step 3
Copyright 2013 Immigration Lawyer Network
![Page 16: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/16.jpg)
Copyright 2013 Immigration Lawyer Network
What is local
SEO?
![Page 17: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/17.jpg)
Ranking well in local all has to do with
having consistent clean NAP information.
How to optimize for Local?
Copyright 2013 Immigration Lawyer Network
![Page 18: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/18.jpg)
That does not mean:
Copyright 2013 Immigration Lawyer Network
![Page 19: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/19.jpg)
NameAddress
Phone
NAP stands for:
Copyright 2013 Immigration Lawyer Network
![Page 20: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/20.jpg)
Plaster it on the web!
Once your NAP is clean
Copyright 2013 Immigration Lawyer Network
![Page 21: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/21.jpg)
● Google Places● Local Directories● Niche related Directories
● Review websites (Yelp)
● Local neighbor businesses
● Press Releases● Local Events
Get Citations of your NAP
Copyright 2013 Immigration Lawyer Network
![Page 22: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/22.jpg)
● Traffic to the top 10 review sites grew on
average 158% last year (Compete.com)
● 97% who made a purchase based on an online
review found the review to be accurate
(Comscore)
● 70% look at reviews or ratings before purchasing
(BusinessWeek)
Get Reviews!
Copyright 2013 Immigration Lawyer Network
![Page 23: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/23.jpg)
Copyright 2013 Immigration Lawyer Network
![Page 24: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/24.jpg)
1. Have a brilliant Website
2. Create LOADS of Content
3. Local SEO + Reviews
Re-CAP
Copyright 2013 Immigration Lawyer Network
![Page 25: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/25.jpg)
1. Invest in PPC for easy wins
2. Build strong social communities on
Facebook & LinkedIN3. Answer Questions on Forums
4. Invest in making videos!
Surprise Bonus Section
Copyright 2013 Immigration Lawyer Network
![Page 26: Marketing Online For - cba.org · Immigration Lawyer Network Thank-you . Created Date: 4/23/2013 2:11:43 PM](https://reader034.vdocuments.site/reader034/viewer/2022050719/5ed639e50c1f140c715b4827/html5/thumbnails/26.jpg)
Immigration Lawyer Network
http://www.ImmigrationLawyer.com/Marketing
Thank-you
Copyright 2013 Immigration Lawyer Network