marketing on line: e-promotion y social media marketing
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TRANSCRIPT
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Marketing Online: e-promotion y Social media
marketingAurora Ruiz
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Marketing Online
Publicidad por clic. Avisos páginas web. Correos masivos. Buscadores. Redes sociales. Blogs.
90’s
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Marketing Online
• FLUJO
• FUNCIONALIDAD
• FEEDBACK
• FIDELIZACIÓN
4F’s
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Marketing de contenidos
94%UK
KEYWORDS
ESCUCHA A TU AUDIENCIA
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Social Media Marketing
86%
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YouTube
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Beneficios Mayor visibilidad. Mayor tráfico. Ayuda a conocer el mercado. Aumenta la lealtad de la marca. Genera clientes potenciales o leads.
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Beneficios Mejora el posicionamiento en
buscadores. Acuerdos y alianzas de negocio. Reducción de gastos de marketing. Mejora en las ventas.
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Factores que determinan la influencian en la red
Credibilidad
Atractivo
Accesibilidad
Manejo de situaciones conflictivas
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El truco definitivo!
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Gracias por su atención.