Marketing of Services

Door-Step Service

Mayank Garg466Deepak Ghimire326Himanshu Sarraf268

Astha Laghate383

Divya Sharma329

Juhi Aswani271

Door-Step Service: FeaturesAn interactive grocery delivery service that will shop and deliver

groceries to its members

Order can be placed by phone, website or by downloading doorsteps’ easy to use app for smartphones

Groceries to be delivered to the preferred address within 4 hours of placing the order else can be picked up from the store or doorstep

Why Door-StepTime is valuable.

Need of the hour for busy professionals, families and college students.

Doorstep will save time and allow these members to devote their time to other activities that they enjoy. With Doorstep unique partnership with local area grocery stores

Doorstep is affordable, dependable and timesaving.

Doorstep grocery specialists will shop for the ordered items.

Social/Cultural Changes:

more women are entering into the business world thus increasing the need for an “extra hand” with the household duties.

changes in economy leading to extended working hours and professionals opting for two jobs simultaneously to bring home some extra salary. These professionals are looking for time saving services.

Business Trend Changes:

As the economy struggles to move out of recession consumers are tightening their budgets.

They may not have the budget for services that they can accomplish themselves.

ENVIRONMENTAL ANALYSIS

Information & Technology Changes:

When consumers do purchase services they are looking for more information on the services they purchase. They are also looking for the latest technology to accomplish tasks. Web and app services will need to be fast and work as expected each time a consumer places an order.

Software will need to be up to date and maintained.

Government/Political Changes:

The government may decide to increase the price of fuel or increase taxes on small businesses using fossil fuels.

Government mandated health care may impact our service business. Small businesses may have to provide healthcare to all employees. This would be an enormous cost to the business.

ENVIRONMENTAL ANALYSIS

COMPETITIVE ANALYSIS1. Brand competition - competition from similar product or service but with different

companies

2. Service product competition - competition that comes from the same service being offered

3. Budget competition - People always try to set some budget and our service cost a little extra

4. Do it yourself competition - Most of the people does their own shopping and has set aside some time for it.

5. Some indirect and substitute competition

DISTRIBUTION CHANNELDistribution channels located at grocery stores

Our business will work along with existing grocery stores, adding more convenience to

shop

Customers will be able to access our service either from a mobile app or our website

Allow the customer to choose a pickup time and pay for the groceries and service

COST ANALYSISLABOUR COST

Employees (This assumes labor is a fixed cost)

3 Shopping Specialists

1 Delivery Specialist

1 Customer Service Specialist

Rs 450/hr. - In store shopping specialist

Rs 450/hr. - Delivery specialist

Rs 450/hr. - Customer service specialist

20% of payroll-Administrative/benefit costsLabor is based on 8 hour day (assumes no lunch or

vacation)

OTHER EXPENSESRs 60,000/month- permission to have

specialists in stores and store pick-up

Rs.15,000/month – delivery truck payment

(includes gas)

Rs 60,000/year – insurance

Rs 3,00,000/year – advertising

Rs 30,00/annually – equipment

PRICING LISTTime to complete tasks:• ½ hr. = time per order

• ½ hr. = delivery time Frequency of tasks:

• 7 days a week = frequency of grocery delivery

• Estimated current orders: 35 orders per day

• Estimated current deliveries: 12 per day

• Estimated members: 1,000 per month

• Rs 1200 per month membership fee

• Rs 600 per trip delivery fee

BREAK-EVEN POINT (in Rs)Labor Costs = 65,52,000Admin Costs = 13,10,400Other Expenses = 12,90,000Break - Even Point = 91,52,400Revenue = 1,70,20,800Net Income = 78,68,400

MAX OUTPUT

Membership fee 1,69,34,400Delivery 34,94,400Total 2,04,28,800