marketing na era pós digital - plex coworking | hector felipe cabral
TRANSCRIPT
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MARKETING
NA ERA PÓS DIGITAL
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MAS O QUE É DIGITAL???MAS O QUE É DIGITAL???
http://youtu.be/XhJp1YI4vkk
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QU
EM S
OU
EU
?
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#1996
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#1999
MARKETING NA INTERNET
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#2000
15 anosPRIMEIRO PROJETO PÓS TCC
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#2004
PRIMEIRA STARTUPRAPIDINHO.COM
E-MAIL MARKETING
6 MESES – BANCO DO BRASIL
R$5MR$5Mil
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#2005
AGÊNCIA DIGITAL
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#HOJE
GOOGLE GBG MANAGER
CONSULTORIA e MENTORIA
GESTOR DE CONHECIMENTO
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MARKETING
NA ERA PÓS DIGITAL
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z
“Paulo Milreu”
O MERCADO DIGITAL OFERECE
MUITAS OPORTUNIDADES!!!
E MUITOS DESAFIOS!!!
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80%
HOJE SOMOS…
110milhões
+50% POPULAÇÃO
41% tem PC em CASA
60% tradicional - web
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HOJE SOMOS…
http://comunicando3.com/digital-social-mobile-em-2015/
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BRASIL MAIS SOCIAL DO MUNDO!
80%
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Diariamente em nossas vidas.
Indispensável
Veloz
Informação certa no lugar certo
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A INTERNET está MORRENDO…
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Internet não é um MEIO DE COMUNICAÇÃOmas sim uma ferramenta de
RELACIONAMENTO DIGITAL
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OFF LINE? TRADICIONAL?
JÁ FAZ PARTE DO DIGITAL!!!
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PÓS DIGITAL? SEM DIGITAL?PRESENÇA WEB
SITES
ESSENCIAL
De acordo com o Sebrae68% das empresas brasileirasnão tem site...
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OPORTUNIDADEPRESENÇA WEB
SEOSites de qualquer jeito
sem acessibilidade e navegabilidade
OTIMIZAÇÃO
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OPORTUNIDADEPRESENÇA WEB
ELETRÔNICOCOMÉRCIO
Começando no Brasil
Menos de 5% do Comércio Brasileiro
70% tem menos de 10 vendas no mês
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OPORTUNIDADECONTEÚDO COM QUALIDADE
BLOGConteúdo Qualificado
Relacionamento com o Cliente
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OPORTUNIDADECONTEÚDO COM QUALIDADE
E-MAILLeads Qualificados
20% das conversões em E-Commerce
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OPORTUNIDADEREDES SOCIAIS
BRINCADEIRA?
Relacionamento com o Cliente
80% dos internautas estão aqui!
Fidelização da Marca
38% tem perfil ou página!!!
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OPORTUNIDADEREDES SOCIAIS
ONDE? FOURSQUARE / SWARM
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OPORTUNIDADEREDES SOCIAIS
ONDE? WAZE
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OPORTUNIDADEREDES SOCIAIS
ONDE? TWITTER
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OPORTUNIDADEREDES SOCIAIS
ONDE? INSTAGRAM
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OPORTUNIDADEREDES SOCIAIS
ONDE? OUTRAS…
http://pt.wikipedia.org/wiki/Anexo:Lista_de_redes_sociais
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http://youtu.be/6566rss8M10
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FIQUE DE OLHO!!!
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MOBILE é o Futuro?MOBILE É AGORA!!!
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http://youtu.be/9VGUr_qNzbI
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VÍDEOS CURTOS
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E DAQUI PRA FRENTE?
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INTERNET DAS COISAS
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WEARABLE
BIG DATA
CLOUD
SHARE
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Vamos Pensar e Fazer Diferente?
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EU ESTOU AQUI!!!
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http://youtu.be/KYoMG_nxo9I