Name Id

Laila Mostafa 130306002

Md.Sabbir Bin Sams 130306014

Munta Hana Pinkey 130306006

Rahmatam Minallah Shuvo 130306005

4p’s of Marketing Mix

Introduction

KFC founded and also known as KentuckyFried Chicken, is a chain fast food restaurant based in Louisville, Kentucky,KFC is a brand on operating segment, called a concept of ‘Yum’! Brands since 1977 when that company was spun off from Pepsi Company.

KFC primarily sells chicken in form of pieces,wraps,salads and sandwiches.While its primary focus is fries chicken,KFC also offers a line of roasted chicken products,side desserts.

PRODUCT

What is Product?Product. A product is anything that can beoffered to a market that might satisfy a want ora need. Include:-• Variety• Quality• Features• Brand name• Service

Segmentation

Geographic Segmentation:-KFC has outlets internationally and sells its products according to geographic needs of the customer.Such as:

1:In North India focus

2:In South India focus

Target market

The process of evaluating each market segment’s attractiveness and selecting two or more segments

Target market depends on size & growth rate of population

Company resources & structural attractiveness of market segmentation

According to KFC target is upper & middle classes

Market Positioning

For a product to occupy a clear,distinctive & desirable place relative to “competing products in the mind of target consumer.”

KFC focuses on pure & fresh food in order to create a distinct & clear position in the minds of customers KFC has a strong brand name & they are leading the marketing in fried chicken

Place

Place includes company activities that make the product available to target consumer.