marketing mix of apple
TRANSCRIPT
Apple deals in
computer hardware,
computer software,
consumer electronics and
digital distribution type of industries.
Product Mix
Product Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty
Product Form:-
Size:-iPhone 4s - 4.54 x 2.31 x 0.37 inch
iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:-
Product Mix
Colour:-
iPhone 5S
iPhone 5c
iPhone 4s
Product Mix
Product Packaging
iPhone 4s, 5s
iPhone 5c
Product Mix
Warranty and Guaranty:-
12 months warranty.Terms and Condition applied*
Product Mix
Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix
Cost:-
Price Mix
Discounts:-
Price Mix
Pricing Method:-
Demand Based pricing method
Price Mix
Place Mix
Wholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place MixArea served worldwide with 406 retail
stores.
Warehousing:-
Area served worldwide with
406 retail stores.
Great employee support of
80000 employees.
Advertising:-
Medias:-Print Media
2) Internet
Exchange Offers
Modified Payment Plans
Tie in promotion