marketing matters 101
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TRANSCRIPT
Marketing Matters 101
Seminar Overview
Identify Your DemographicsCreating Sales ProspectsCo-op MarketingUtilizing Social MediaSWOT AnalysisCreating a Promotion CampaignGaining Publicity for your Business
Identify Your DemographicsWhat is your buyer profile?
Geographic LocationAgeGenderIncome
Sales Prospects
How do we generate sales?MailersBuy advertising- Print, Television, Radio, OnlineReferral ProgramCustomer CardNetworking
Co-op Marketing
What is it?Co-Op marketing is a marketing technique that traditional businesses and business professional have used for decades. This type of marketing is generally a joint effort, so to reduce the costs the each individual is responsible for and to tap into a larger potential market that only this type of mutual partnership can achieve.
How can this work for my corridor?Insert in neighborhood newsletterJoint website for NCR corridor businesses
Utilizing Social Media
What is it?
Using Social Mediawww.facebook.com/advertising
SWOT AnalysisStrengths, Weaknesses, Threats, Opportunities
Creating a Promotion Campaign
Gaining Publicity for Your Business
Press Release
Questions