marketing kit · made insoles. both utilize highly specialized materials that are designed and...

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MARKETING KIT Version 1.0 - April 8 2014

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Page 1: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

M A R K E T I N G K I TVersion 1.0 - April 8 2014

Page 2: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

GREETINGS!It’s my great pleasure to introduce an industry defining foot technology. It is made up of the world’s only Dynamic 3D Foot Scanner, connected to our proprietary tablet application, allowing seamless integration between our foot application to designing and ordering custom and pre-made insoles. We now need amazing clients such as yourselves to help us push this exciting technology into the world. Thank you.

Glen HinshawFounder & President

Page 3: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

is a technology company that

has developed unique products and services designed to help people solve their foot problems. Founded by Glen Hinshaw, world champion velodrome cyclist, spent years developing the worlds first Dynamic 3D Foot Scanner. The scanner is a result of using technology to scientifically measure and verify not only a better insole for the shoe, but also to improve the health of people. When combining iM Custom’s Dynamic 3D Gel Foot Scanner with its WiFi and cloud based proprietary patented code designed with MIT of U.S.A. and NYP of Singapore, the company can recognize, triangulate and present a person’s Dynamic 3D foot pattern to an accuracy of plus or minus 1mm. The scanner can also convert any or all images into a mesh 3D STL file format, used for CAD CAM design, insole manufacturing and or foot care management.

iM Custom has two categories of insoles; our full custom line and our customizable pre-made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

insoles can be assembled in less than 5 minutes and purchased in-store with the assistance of a retail clerk. An order of custom insoles can be purchased in-store, while the scan is then sent to iM Custom’s manufacturing plant where it is produced and delivered to the customer in approximately 1 week.

iM, “Intelligent Mobility” defines its mission to “Digitize the Worlds footsteps.” The company maintains headquarters in both the U.S. and Singapore. For more information on iM Custom and how to lease or purchase its scanner, please contact iM Custom sales at [email protected] and visit us online at www.imcustom.com.

CUSTOMINSOLES

WHAT IS IMCUSTOM?We scan feet, make custom insolesand help people solve their foot problems.

Digital scan finished and 3D digital file is rendered

in our cloud servers

We then use our CNC manufacturing with high quality EVA materials to cut your custom insoles.

SCAN FEET IN DIGITAL 3D

Page 4: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

KEY FEATURESProfessional foot digitization in five minutes or less using dynamic three- camera triangulation with MIT technology

• Accuracy - No 3D foot shape contour loss due to the perfect enclosure of the gel and patented MIT Technology.

• Accessible - System is online and can be accessed from anywhere with an internet connection.

• Ease of Use - Scanner is controlled via Android application on tablet. (included with scanner)

• Secure - Data is encrypted and stored in the cloud; backed up and proprietary to your account.

• Easy Set Up—Shipped pre-configured and ready to go in less than 10 minutes.

FS-2 DYNAMIC 3D FOOT SCANNERiMcustom’s next generation foot scanner revolutionizes how we digitize and capture people’s feet for all needs, including comfort, performance or health. No matter what field of work you’re in, we can customize a foot-scan solution directly for you.

We have developed a dynamic 3D imaging system using a patented, proprietary gel and imaging technology, taking real time video impressions that synchronize effortlessly with our insole building CAD/CAM system.

Foot care specialists can view their customer’s feet in motion and in real time 3D; both weight bearing or non-weight bearing.

Our integrated system creates a full 3D image that provides the most comprehensive approach to the design of your orthotics locally and online.

Page 5: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

TECHNICAL SPECIFICATIONS

External Demensions 39.6”(w) x 27.5”(d) x 9.9”(h)

Weight 15 Kg./ 35 lbs.

Accuracy 0.25 mm

Scanning Time Less than 5 seconds

Temperature Range 0-70 C

Power Range 110 - 230 V

Floor Level +/- 5 degrees

Connectivity Open Internet LAN

Maximum Human Weight 200 Kg / 440 lbs

External Display Optional Flat Screen Compatible

BUILT FOR THE ROADScanner is highly durable and weighs less 50lbs making it painless to travel with!

HOW IT WORKS

MAKE A FOOT SCANThe operator scans the feet using the iM FootScanner and the included IMFS Anroid application.

PROCESS 3D FILEAll scan data is then uploaded and processed in our cloud servers. 3D images are then returned to the user.

BUILD CUSTOM INSOLESThe operator can then edit the 3D footscan in our integrated CAD/CAM insole building software. Powered by Voxelcare.

SEND TO MANUFACTURINGCompleted files are then exported to our insole lab for manufacturing.

SHIP TO CUSTOMERIn 10 days or less, the customer receives their new Full Custom insoles!

Page 6: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

INTRODUCING

FULL-CUSTOM PERFORMANCE INSOLES

We have been hard at work developing a next generation insole line to complement our state of the art foot

scanning system. We thought, what’s the point of having a great foot scan without having great insoles to put in your shoes? After years of material and product research, we have decided to launch our Custom line with the following four product types:

• Active - Designed for General Sports

• Sport - Target to performance athletes.

• Wellness - Comfort and pain relief.

• Casual - Wear it to work everyday.

For each product line, we have dialed in EVA specification and layering to optimize performance and comfort, no matter what the situation is. All of our insoles feature a top coat of Alcantara suede fabric for ultimate comfort.

Page 7: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

ACTIVE CUSTOMPERFORMANCE INSOLESActive Custom insoles take the energy generated from your hips and legs and disperses it forward producing maximum efficiency & performance. We take great pride in the hard work that goes into the design and manufacturing our products and guarantee their quality.

• Comprehensive -The Active product line is our flagship product. If you’re unsure of what you will be using your insoles for, we recommend using the Active Custom model.

• Dual Layer EVA - Shore Value for Base - 40 sh. A / Upper - 25 sh. A

works best with RUNNING, WALKING, COURT SPORTS, CLEATS, HIKING & GOLFING.

Page 8: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

SPORT CUSTOMPERFORMANCE INSOLESSport Full Custom is our high-end performance insole line. It is designed to work with shoes where total control is the goal. We used a denser EVA combination, this allows the insole to transfer the power output rather than absorbing it. Our three part EVA construction maximizes control and ensures energy output. If you’re aiming for the top, Sport Custom insoles are for you.

• Performance - This is our most advanced insole we have ever made. It has been designed for performance athletes in mind.

• Control - Compact form and dense EVA construction allow you total control when going. You put the power where you want it with Custom Sport insoles.

• 3 Layer Insole - The shore values, top to bottom are 50 sh. A, 30 sh. A & 55 sh. A

• Hard-Soled Shoes - Works best if you’re using rigid style shoes, for example: boots, cleats or hard shoes.

works best with CYCLING, SNOW SPORTS, ICE SPORTS, INLINE SKATING & MOTORSPORTS

Page 9: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

CASUAL CUSTOMPERFORMANCE INSOLESThis is our insole line meant for the working person. When standing on your feet all day, in dress shoes or even boots, our Casual Custom insoles help to relieve that common feeling of restlessness. Casual insoles feature a single density EVA that is ultra soft so that you can stay happy, even on your feet all day.

• Comfort - Insoles has been designed to allow maximum comfort.

• 3/4 Length Insole - We designed this insole at a shorter length to allow you to place inside of low volume shoes.

• Single EVA Layer - We chose a great midrange density EVA of 40 sh. A

• Made to Last - All of our insoles are made with durable materials so your insoles last longer.

works best with FORMAL, DRESS, WORK- SHOES & SPECIALTY

Page 10: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

WELLNESS CUSTOMPERFORMANCE INSOLESThis is our insole that is targeted to ultimate comfort. If you need to make corrective adjustments, these are your pair. We also aim to make this our medical grade insole.

• Customize - Every part of the insole can be changed and specified based on the customers needs

• Dual EVA Insole - We chose two ultra soft EVA types to give your feet the ultimate comfort. The top layer is 30 sh. A with the bottom layer being an even softer 20 sh. A shore value.

• Medical - We plan to launch this insole model into the medical markets.

works best with COMFORT, PAIN RELIEF & HEALTHCARE

Page 11: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

OFF THE SHELF NEVER FELT SO GOOD

In order to complement our four custom insole models, we have developed four premade insole

lines. We have two types of insoles for premade. The first three (Active, Sport & Casual) are lockfit insoles. The kit comes with 4 sets of plastic MAPs (Medial Arch Pieces) coming in varying heights. The customer can then choose which arch heights best fits, and then attach them to their new insoles for customized comfort. Our fourth model (Wellness) is a heat-moldable insole. All you need to do is heat the insole with a hair dryer and then mold it to fit!

Page 12: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

LockFit premade customizable insoles from iM Custom are specifically designed to meet the needs

of each person’s mobility, whether it’s for comfort, performance or health. Once a scan of your feet is completed using our Dynamic 3D Gel Foot Scanner we can recommend up to several hundred different combinations of arch support to fit your feet and shoes at both work and play. Adjustable arches are the result of extensive sports science and medical testing combined with our determination to deliver the best results. Engineered for both longevity and endurance, semi-custom insoles mimic the natural biomechanics of your foot providing a flexible spring that supports your every move. Lightweight and shock absorbing to reduce sports-related impact on your joints, LockFit’s elevate your mobility whether it’s for walking, running or a specialized sport.

INTRODUCING

LOCK-FIT PERFORMANCE INSOLES

Page 13: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

This is our latest product to come out of the design lab. Heat Wellness insoles are heat-moldable insoles which allow you to take any household hair dryer to heat up the soles and then you can mold them to whichever shape fits best. If the insoles don’t fit right, just heat them back up and try again.

HEAT WELLNESSMOLDABLE PERFORMANCE INSOLES

HEAT ITYour insoles are made to take the heat. Use a hair dryer to warm up the insole until it is soft and pliable. Your now ready to custom mold your insoles.

MOLD ITForm the insoles to the bottom of your feet using the palm of your hand. Let them cool, thentry them out!

TRY ITGo for a run or take a walk around the block. Give your insoles a test to see how they feel. If it doesn’t feel right, reheat and repeat.

Page 14: MARKETING KIT · made insoles. Both utilize highly specialized materials that are designed and molded to meet the specific needs and requirements for each individual. Pre-made customizable

THANK YOUFOR VISITING

VISIT US ATwww.imcustom.com

SAY HELLO [email protected]