LYNDONASSOCIATES

M A R K E T I N G L I M I T E D

Case Study

The first YCCA fund raising event was held at the Crown Hotel, Harrogate in 2011 and is now an

annual fixture at New Dock Hall, Leeds. At the 2015 Awards Dinner there was much to celebrate:

• £115,000 raised for the St. James’s Place Foundation

• 800 diners enjoying a fabulous Indian Banquet from the Award Winning Aagrah Restaurants Group

• Resident compère BBC Breakfast Journalist Steph McGovern

• Celebrity support from Sir Gary Verity, Kate Hardcastle, Christine Talbot, Jamie Jones-Buchanan, Claire Young, Hazel Latner – Miss Leeds 2015 and Charlotte Newman – Face of the Teenage Cancer Trust

• Great media coverage via the Media Partnership with Yorkshire Post Newspapers

• 10 young people and a group recognised and honoured for their outstanding achievements - often in the face of adversity

Lyndon Associates were appointed by the Leeds Committee of the SJP Foundation to support them for the 2013 event onwards, providing services to raise awareness throughout the region’s business community and acquire sponsors and table sales through a planned marketing and PR campaign.

Find out more about Yorkshire Children of Courage Awards at www.yorkshirechildren.co.uk

St. James’s Place Yorkshire Children of Courage Awards