Academic Case Assignment

Marketing Kindle in India  

Prepared By: Santosh Shukla , skshukla3 (at) gmail.com

 

Mahabharata – Longest Epic in the world

Vedas, Upanishads, Puranas Manu Smriti Ramayana Arthaśāstra Panchtantra Jatakas srī gurū granth sāhib… and many more

Save Trees

Portable, Huge Storage

Holds 3,500 Books

Read ALL the books, anytime, anywhere…

Virtually Age-Proof

Worry-free archive online

Revolutionary Wireless Reading Device It’s the most-wished-for, most-gifted product on Amazon.  Now it's even

better.

All-New, High-Contrast E Ink Screen – 50% better contrast and sharpest images

Fonts on Kindle's ink-based display look smoother and more natural than on an LCD display

New Sleek Design, Slim and Light Weight

Barely 1/3 inch

Only 240 grams

No Glare, even in Bright sunlight

Amazon Kindle Apple iPad

Longer Battery Life

Massive Selection… Over 800,000 books• 610,000 books for $9.99 or less• Over 1.8 million free out-of-copyright books

Free Book Samples

Reads all your existing PDFs

Books in 60 seconds…

No monthly wireless bills. WiFi and Free 3G. Amazon pays for you…

Text – to -Speech

Kindle reads to you

All this at a price of mere…

Model Price

Kindle WiFi, 6” $139

Kindle 3G (Free 3G + Wi-Fi, 6")

$189

Kindle DX (Free 3G, 9.7") $379

Against

Model Price

Barnes & Noble Nook WiFi

$149

Barnes & Noble Nook 3G+WiFi

$199

Sony Reader Touch Edition

$229

Apple iPad $499+

Special pricing for e-books for India on Kindle store. India gets special pricing for hard copies.

Partner with Indian publishers like Rupa &Co, Amar Chitra Katha etc.

Special pricing for School going Teenagers through Schools (Class 10 -12)

Demos in Book Store chains like Crossword, Odyssey, Higgin Bothams etc.

Corporate Gifting Solution. Bulk Sale with discounts.

Start Selling with Metro Cities, then class A cities and then class B cities

Have Promotional Ads in Print Media and TV Take advantage of the 3G spectrum started

in India Use Amazon development center teams

(Bangalore, Chennai, Hyderabad) to create online community for Kindle and promote it.

Showcase product in Tech shows.