marketing industriale e direzione d'impresa modulo di: knowledge management & value...
DESCRIPTION
Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours – 2 CFU). PEng . PhD . Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE http://www.docente.unicas.it/ francesco_rogo [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
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1
Marketing industriale e direzione d'impresa
Modulo di:
KNOWLEDGE MANAGEMENT & VALUE CREATION(Frosinone ott-dic 2012, 18 hours – 2 CFU)
PEng. PhD. Francesco Rogo
PATENT EXPLOITATION - EXERCISE TEMPLATEhttp://www.docente.unicas.it/francesco_rogo
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Owning Company
History
Company in the Group
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The Patent – Legal Status
Priority Datexx.yy.zzzz
Filing Datexx.yy.zzzz
Granting Datexx.yy.zzzz
Expiring Datexx.yy.zzzz
Title: Publication number: Inventor: Applicant:
Priority Date:
Legal Status: Designated States:
The objective
Remaning time: X years
Bibliography
Y years
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The Patent – Key Data
Description
Advantages Cited PatentsCiting Patents
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Detection
Patents Portfolio – Related Patents
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Competitors Technologies
SAMSUNG
HITACHI
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BAE Systems
Competitors Technologies
EADS
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Where the Portfolio could be applied?
Internal Application
External Application
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European Programmes
……
……
…….
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Internal Applications
Applic.2
Applic.1
Applic.3
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External Application – Automotive
Technology
Technology available
Seeking improvement over existing technology
Strategic
Competition
Not a competitor
No potential loss
Market value
Financially affordable
Strengthen position in detection system
High
Next generation of cars
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External Application – Aeronautics
Technology
Substitute technology available
Strategic
Competition
Direct competitor
Potentially losing competitive edge
Market value
Financially affordable
Low
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External Application – Manufacturing
Technology
Technology not use in this sector
Strategic
Competition
Not a competitor
No potential loss
Market value
Financially affordable
High
Improvement in efficiency
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External Application – Medical
Technology
No existing technology available
Strategic
Competition
Not a competitor
No potential loss
Market value
Financially affordable
Strengthen market positioning
Low to Medium
Searching for improvement in wheelchair system
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Proposed Exploitation Strategy
Licensing Internal use
Support the value proposition of FNM products portfolio to the market
Be aligned with market trends across sectors
Complementary assets available to support our patent portfolio
Competitive advantage
Could be cash flow to generate revenues
Raise company value and recognition
Licensing to: ……….
Licensing back Use limitation (Markets) No sub-licensing
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BACK UP
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Patents Portfolio
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patent #1
Publication number:
Inventor:
Applicant:
Priority Date:
Legal Status:
Designated States: Description:
Main features:•
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Cited Patents
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Competitors Patents
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EADS - CASSIDIANPatent 1
Patent 3
Patent 2
Patent 4
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THALESPatent 1
Name: Radar with High Angular Accuracy, Notably for the Obstacle Sensing and Avoidance Function Number :US2011248881Granted On :2011-10-13Countries : France , EP
Patent 3 Patent 4
Patent 2
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BOEING - HITACHI
Patent 1
Patent 1
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DASSAULT – NORTHROP GRUMMAN
Patent 1
Patent 1