Marketing in 2013SMC Marketing’s sole purpose is to create more

selling opportunities for it’s Sales Force.

Marketing Should Be• A Department That Utilizes Company Resources To Achieve

Higher Sales and Brand Recognition.• Marketing Should Be Measurable. • Planned in Advanced to insure highest efficiency of time and

funds.• Marketing should have a set of clearly defined functions.• Production should be based on planned events and not

reactive.

Marketing Now

• Production Based (I need ……., Order me………, create an ………..)

• Catch all (HMM…… I don’t know call marketing)

• Lacks Master Plan • Lack Metrics and ROI

Top 8 Marketing Tools Utilized 2012 • Sales/Account

Specialist• Paper Fliers• Postcards• Yellow pages and

local advertising

• Email• Website • Facebook/Twitter• Promotional Items

(Hats, Calendars, Mugs, Shirts, USB drives, Ect.)

Long Term Goals• Transform SMC from a Distributor to a Solution

Provider.• Become a technology leader with a minimum of 2

years ahead of the curve.• Eliminate printed Marketing materials by 2015• Increase Market share by 30% by 2015 • Create a symbiotic relationship between Sales and

Marketing.

Marketing Goals for 2013• Create a system of Metrics• Start a cultural movement to a Solution based Business• Improve Brand awareness and sales.

(Through Conventional and Social media strategy)

• Implement more technology to reach a focused market.• Build a solid relationship with manufactures and vendors• Capture 80% of available Co-Op funds

Tracking Our Progress• Track ROI based on initial rollout to completed

program.• Setting a goal (Sales, Profit, Attendance, Traffic)

• Charting results for each project • Creating 2014 Marketing plans based on 2013

results.

How Will It Benefit SMC?

• SMC will be able to track the efficiency of it’s marketing efforts.

• SMC will be able to plan a budget for 2013 and on.

• SMC will boost its sales and profits.

Top 8 Marketing Tools in 2013• Sales/Account

Specialist• Email• Website(s) (Main and Micro sights)

• Twitter/You Tube/FB• PDF Publications

• Training Events• Promotional Items• Video Messaging • Crowd Sourcing

Tools Needed • Access to Sales figures to plan strategic

marketing programs and track ROI.• Budget (Annual, Quarterly, or Per Program).• Access to Sales Team Meetings.• Knowledge of all marketing endeavors.• Co-op Fund Coordinator. (CFC)

CFC Positions Duties

1. Submission and collection of Co-op dollars. 2. Track and allocate Co-op dollars to programs.3. Assist in Social Marketing Programs.4. Proof marketing pieces.

Cost of CFC• Salary 30k – 35k• Laptop with Microsoft Office• $40 month phone allowance

ROI on a CFC• Position will need to discover and obtain $45k

of vendor funds to be self efficent.• Projected vendor funds available _____• They will also increase production of

marketing pieces. • Be key player in implementing a social stagey.

RECAP• SMC Marketing’s sole purpose is to create

more selling opportunities for it’s Sales Force.• SMC to adopt a Solution mentality.• Create a 2 year technological lead over

competition.• Implement a system of Metrics.• Create a CFC position.