CLIENT OVERVIEW

American Appraisal provides informed and objective valuations to quantify the value of tangible and intangible assets. The company serves the C-suite; accounting,finance and tax departments; insurance brokers, underwriters and risk managers.

We’ve worked with over 250 business-to-business (B2B) companies of all sizes across more than 30 industries. No one else has our depth and breadth of experience.

CAsE sTudy | AmErICAN ApprAIsAL

MaRkEtIng HElps pROfEssIOnal sERVIcEs cOMpany IncREasE salEs by 32%

THE sOlUtIOn

mezzanine’s marketing experts built and implemented a marketing strategy that:

∙ defined American Appraisal’s ”brand strategy”

∙ developed and published case studies, infographics, articles and whitepapers to improve search ranking and attract high value prospects

∙ planned and executed webinars to generate leads

∙ Optimized paid search content and keywords to increase website traffic

THE cHallEngE

American Appraisal wantedto increase sales by highlighting its exceptional experience and expertise in valuing unique tangible and intangible assets. Their goal was to increase awareness, nurture client relationships and generate leads in order to grow revenue.

Mezzanine helped us successfully promote American Appraisal as THE subject matter expert in a very niche field. We’ve seen a 32% increase in sales in the last two years; growth largely attributable to our improved marketing.

Herb saunders, National managing director at American Appraisal

CAsE sTudy | AmErICAN ApprAIsAL

INfOgrApHICs

CAsE sTudy

500 King St. West, Suite 300, Toronto, Ontario M5V 1L9 | Phone: 416.583.5831 | Email: info@themezzaninegroup.com

THE MEZZANINETOOLKIT

Marketing planning

Brand strategy

Social media

Sales support collateral

Thought leadership content

Email marketing

SEO Search Engine Optimization

Pay-Per-Click campaigns

Tradeshows

Webinar

MONTHLY NEWSLETTER EMAIL CAMPAIGNS WITH AN AVERAGE OPEN RATE OF

32.7%

3 WEBINAR CAMPAIGNS

70%ATTENDANCE RATE

WITH AVERAGE

DEVELOPED CONTENT FOR

CASE STUDIES

INFOGRAPHICS

ARTICLES

WHITEPAPERS

PRESS RELEASES

8

7

14

5

5

RESULTS

American Appraisal CanadaCanada Day Infographic

06.25.14

Sept 1

Apr 12

Thunder Bay, Ontario

St John’s, Newfoundland

1990’sIn 1992, the

Toronto Blue Jays become the first

Canadian team to win the World Series.

In 1993, they won for a second time.

Confederation: On July 1st, the Dominion of Canada is born. Ontario, Quebec,

New Brunswick and Nova Scotia are its first provinces. The first Canadian census estimated the population at

3.48M

1870’sPrime Minister

Sir John A. MacDonald forms the North-West Mounted Police

(now known as the Royal Canadian Mounted Police)

1880’sBritain transfers sovereignty

of the Arctic to Canada, completing Canada's modern boundaries–

except for Newfoundland and Labrador.

1890’sGold is discovered in the Klondike, in the

new territory of Yukon. An estimated 100,000 prospectors begin a “rush” into Canada between

1896 and 1899. The journey proves too hard for many, but an estimated 30,000 to 40,000 make it to the Klondike.

Some become wealthy, but the majority returns in vain. Approximately 4,000 people actually struck gold.

1867

1860

1870

1880

1890

1900

1910

1920

1930

1940

1950

1960

1970

1980

1990

2000

2010

2020

NB 285,594

NS 387,800

QC 1,191,516

ON 1,620,851

To date, an estimated 1,250,000 pounds (570,000 kg) of gold has been

taken from the area.

1900’sAnne of Green Gables by

Lucy Maud Montgomery becomes an overnight best-seller. Since publication,

more than 50 million copies of the book havebeen sold worldwide and it has been

translated into 20 languages.

1920’sKing George V assigns

Canada’s national colours: white and red.

1930’sThe age of invention:

Notable Canadian inventions in the 1930’s

Paint Roller Snowmobile Radar Technology

Electron Microscope

TableHockey

Pablum

x50,000,000

Total wounded: 149,710

Troops mobilized: 620,000 (8.4% of the population)

Total casualties: 212,530 (5th largest by country)

Total deaths: 62,820

1910’sWorld War 1: For the first time in the country’s history, Canadians enter a war fighting as an independent unit.

1940’sCanada’s role in D-Day:Taking Juno Beach: One of the five designated beaches where allied forces were to begin the final liberation of Europe from Nazi Germany.14,000 soldiers landed on the beaches; another 450 dropped behind enemy lines by either parachute or glider. The Royal Canadian Navy supplied ships and about 10,000 sailors.

1950’sToronto opens Canada's first subway system in Toronto boasting 12 stops

between Union Station and Eglinton station, 10.3km of track and 104 vehicles.

1960’sThe new iconic maple leaf flag

is raised over parliament hill for the first time.

1970’sPaul Henderson scores the legendary winning goal in Canada's first hockey

challenge against the Soviets.This moment ranks #5 in Dominion

Institute poll of greatest events in Canadian history

Rick Hansen’s Man in Motion Tour: logs more

than 40,000 km through 34 countries on four continents before crossing Canada, raising

$26 million for spinal cord research

1980’sHeroic Charity Marathons:

Terry Fox Marathon of Hope:cancer eventually forced Terry to end his quest after 143 days and 5,373 kilometres (3,339 mi) from Newfoundland to Thunder Bay (raised $24.7 million) 5,373km

CANADA2012

CENTCENT

CANADA2012

CENTCENT

CANADA2012

CENTCENT

2010’sThe Royal Canadian Mint begins to phase out the penny.

2014Canada is ranked as one of the

world’s best five countries in which to live

Defining moments in Canadian HistoryCelebrating 147 years with era-defining facts

RCMP by the numbers: 1873 (first year): 150

1930-40’s: 2,3502006: 26,000

Arrived at the Klondike

Struck Gold

100,000 attempted the journey, 30-40% arrived at the Klondike, 10% struck gold

30-40% 10%

=10 trains

1993

1992

2000’sChris Hadfield becomes

the first Canadian to complete a spacewalk, spending a total of 14 hours and 54 minutes

floating freely in space.

12

3

6

9

12

3

6

9

14:54:00

Sources:www.bac-lac.gc.ca/eng/census/1871/Pages/about-census.aspxwww.rcmp-grc.gc.ca/cfp-pcaf/facts-faits/index-eng.htmwww.thecanadianencyclopedia.ca/en/article/arctic-sovereignty/www.historynet.com/klondike-gold-rushwww.tourismpei.com/all-things-annewww.canadiangreatwarproject.com/writing/casualties.aspwww.pch.gc.ca/eng/1359734222181/1359734330674en.wikipedia.org/wiki/Canadian_inventions | www.cbc.ca/news/canada/d-day-the-allied-invasion-of-normandy-1.775929www.blogto.com/city/2012/04/a_brief_history_of_torontos_first_subway_cars/www.1972summitseries.com/greatestevent.htmlwww.asc-csa.gc.ca/eng/astronauts/biohadfield.aspnews.nationalpost.com/2013/02/04/canadian-penny-last-day/ | www.cbc.ca/news/business/canada-picked-among-best-places-to-live-1.1367724

studio10design.ca416.465.1804

REsUlts

American Appraisal achieved 32% higher revenues within 2 years of beginning marketing.

500 King st. West, suite 300, Toronto, Ontario m5V 1L9info@themezzaninegroup.com | 416.583.5831

WHat WE dId

+ developed:

∙ 8 case studies

∙ 7 infographics

∙ 14 articles

∙ 5 whitepapers

∙ 5 press releases

+ marketing planning

+ Brand strategy

+ social media

+ sales support collateral

+ Email marketing

+ search engine optimization

+ pay-per-Click campaigns

+ Tradeshow support

sALEs cOllatERal

Opinions & Disputes

Global Capabilities

Every day, in major financial cities throughout the world, our Consultants work collaboratively to provide Clients with informed, forward-looking perspectives; accurate and reliable guidance.

If your valuation and advisory needs extend around the world, come to American Appraisal. We are the world’s only truly glocal valuation firm™.

We believe there is a world of difference between being global and acting global. We call it ‘glocal.’ Our Consultants are native born and understand the regional market forces that can greatly influence value. Their familiarity with cultural norms ensures that relevant local factors are adequately considered.

Strategically situated throughout Asia-Pacific, Europe, North and South America our offices are staffed with our own full-time Consultants; shareholder employees dedicated exclusively to valuation and related services. This dedicated local market presence combined with American Appraisal’s unique corporate structure facilitates a nimble response to global assignments.

In 1902, American Appraisal began to expand its global footprint to ensure that we possessed the local capability to provide service wherever our Clients wanted to do business. For example, we have had continuously operating subsidiaries in: Southern Europe for more than 40 years, Asia for 30 years, Western Europe for more than 25 years, and Eastern Europe for nearly 20 years.

Today, more than 60% of the firm’s revenue originates from and is earned outside the U.S.

Speaking your language

Page 3

Opinions & Disputes

Experience and Credentials

Integrity is not just a characteristic of American Appraisal; it is the very basis of our DNA.

American Appraisal, the world’s only truly glocal valuation firm™ is a leading valuation and related services firm that provides expertise in all classifications of tangible and intangible assets. It is comprised of more than 900 employees, operating from major financial cities throughout Asia-Pacific, Europe, North and South America.

Industries Served

Aviation & Transport Services

Consumer Business

Energy & Resources

Federal & State Government

Financial Services

Healthcare & Life Sciences

Higher Education

Leisure & Entertainment

Manufacturing

Metals & Mining

Public Sector

Telecommunications

Market Sectors Served

Fortune 400 Families

Historic Properties

Religious Organizations

Professional Associations

American Association of Cost Engineers

American Society of Appraisers

Appraisal Foundation

Appraisal Institute

Appraisal Issues Task Force

China Appraisal Society

CoreNet Global

FASB Valuation Resource Group

Healthcare Financial Management Association

Institute for Professionals in Taxation

Institute of Electrical & Electronics Engineers, Inc.

International Association of Assessing Officers

International Valuation Standards Committee

Medical Group ManagementAssociation

National Association of Realtors

National Council of Real Estate Investment Fiduciaries

National Society of Professional Engineers

Society of Mining Engineers

Professional Credentials

Accredited in Business Valuation (ABV)

Accredited Senior Appraiser (ASA)

Certified Commercial Investment Member (CCIM)

Certified Management Accountant (CMA)

Certified Member of the Institute for Professionals in Taxation (CMI)

Certified Public Accountant (CPA)

Certified Real Estate Appraisers

Chartered Financial Analyst (CFA)

Counselors of Real Estate (CRE)

General Accredited Appraiser (GAA)

Graduate, Realtor Institute (GRI)

Member Appraisal Institute (MAI)

Professional Engineer (PE)

Royal Institute of CharteredSurveyors (RICS)

Bringing itto the table

®

Valuation Valuation

TransactionConsulting

Real EstateAdvisory

Fixed AssetManagement

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