marketing guidelines - tamuk.edu
TRANSCRIPT
A Member of The Texas A&M University System
STUDENT ORGANIZATIONSOffice of Marketing & Communications, Texas A&M University-Kingsville®
February 2021
Q U I C K R E F E R E N C E G U I D E
M A R K E T I N G G U I D E L I N E S
The information within this guide is subject to change and willincrease in scope as the university brand is developed anddocumented.
UNAUTHORIZED USE OF UNIVERSITY NAMEThe use of the name or likeness of the university must be approved in writing by the Texas A&M-Kingsville Office of Marketing and Communications. Unauthorized use constitutes misrepresentation of the university and may equate to fraud.
LOGOS
STUDENT GROUPS MAY NOT USE THE LOGOS BELOW
DO NOT ALTER OR DISTORT LOGOS
BELL TOWER
President’s Seal Porky*
*Logos in the Javelina Heritage Collection MAY NOT be used by student organizations. (See page 10 in graphic standards)OFFICIAL STUDENT MARKS
GRAPHIC STANDARDS - LOGOS
Student organizations recognized by the university are free to create their own unique logos. However, offical university logos MAY NOT be used — in part or whole — to create the student org logo. University logos are federally registered to:• Ensure the University maintains its legal
rights to the logos and;• protect the brand.
The Javelina with student organization name is the OFFICIALLY RECOGNIZED MARK for student organizations. Contact the Office of Marketing and Communications to request this mark. The Javelina may also be used alone.
Student organizations MAY NOT add their organization name to the university Bell Tower logo. EX:
Student Orgs may use the Bell Tower alone, not combined with other logos, designs or wording (see example under “Official Student Marks”.
Previously approved student organization logos are subject to review and MUST follow updated graphic standards.
For more info on logo usage, review graphic standards at https://www.tamuk.edu/marcomm/branding/standards.
OK
Either the Bell Tower or Javelina logos may be used, NOT BOTH together.
LICENSING - ORDERING T-SHIRTS, ETC.
WHY DO I NEED TO USE LICENSED VENDORS?
PLACING AN ORDER
GREEKS
Our licensed vendors have a contract with the University that allows them to use our marks, names, and logos with approval. Licensed vendors must follow a Code-of-Conduct agreement, which gives organizations recourse if an order is incorrect or quality of product is sub par. It is important that Student Organizations represent themselves and the University in a positive light by not using the University name and logos in any manner that may be considered disparaging or negative.
Greek Chapters have their own organization’s branding requirements to adhere to. Greek Fraternities and Sororities are required to use licensed vendors when the University name, logos or images* are used on the product.
This includes:
• Javelinas® • TAMUK™• Texas A&M University-Kingsville®, Texas A&M-Kingsville™
*Images of the Bell Tower or recognizable campus landmarks
When purchasing merchandise or apparel for your organization such as t-shirts, water bottles, pins, etc. students MUST use a licensed vendor. To obtain a list of Licensed Vendors, go to https://clc.com/license-search/
The organizations order is placed with licensed vendor.
Vendor will provide customer with proof for approval.
Once approved by customer, vendor will submit artwork to the Office of Marketing and Communications (MARCOMM) for approval.
If there are any issues with artwork (logo use/design, etc) , MARCOMM will request changes that meet University Graphic Standards. The vendor will contact the customer regarding any issues. If there are no issues, artwork will be approved and vendor will process order.
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6 Customer receives items ordered. If the customer is dissatisfied with the product purchased, please contact Jesse Carreon ([email protected]) to report.
MARKETING - PRINTING
FLYERS AND POSTERSIf you are printing any kind of marketing material for your student organization: It is required that:
• If you are using any of the official university logos or marks on your materials, that the placement and colors of the logos reflect the University Graphic Standards. None of the logos may be altered.
It is highly recommended that:
• The university name be included on the material by writing out Texas A&M University-Kingsville®, Texas A&M-Kingsville™ or TAMUK™.
• Your organization name be included on the material (ex: Fraternity and Sorority Life, Student Government Association and Organizations, etc.)
• Once created, orgs must get permission from each building monitor to post materials in buildings. Most approvals come from the department office in each building.
FIND A LICENSED VENDOR
REQUESTLOGO
GRAPHIC STANDARDS
Jesse Garza CarreonTrademark and Licensing Program
QUICK RESOURCES