marketing fy15 aop final elt presentation pdf 5.14

2

Meeting Objectives & Agenda

Meeting Objectives • Share high level view of FY15 Marketing strategies, key initiatives and

spending. • Receive guidance in order to refine our plans and finalize the FY15 Marketing and

Special Promotion budgets. Agenda • Executive Summary • Giant Eagle Marketing

• Strategy • Key initiatives

• GetGo Marketing Summary* • Market District Marketing Summary* • FY15 Marketing Spending

• Spending by format • Spending by priority initiative

• Recap and Next Steps

* Full Marketing plans already presented in Format AOPs

3

Executive Summary

• Marketing will be a key lever as we look to revitalize our business, driving trips and positioning for future growth and profitability.

• In FY15 we have challenged ourselves to create a step change in marketing, moving from good to great. With strong spending levels, improving trends and new initiatives there is the opportunity to go on the offensive and win in the marketplace.

• Our plans are designed to: Revitalize the Giant Eagle Supermarket, aggressively driving trips and customer loyalty with

3-Tier Marketing as well as an expansion in targeted customer and store level efforts. Transform GetGo Marketing to begin to position the format as a Café+Market and drive the

next level of business growth. Continue in our drive to establish Market District as the best food, dining and culinary

destination in North America.

• Consistent with the strategic plan and AOP targets, the Marketing AOP reflects a significantly increased level of investment in FY15 and beyond. A key outcome of this meeting will be to align on any changes to priorities, initiatives or investment levels as we finalize our plans and budgets for FY15.

5

FY15 Supermarket Marketing Strategy

Bring an energy and excitement back to the Giant Eagle Brand!

Evolution of the Giant Eagle Brand

Evolve the Brand! Reflect what our Team Members and products deliver in store! • Update logo • Align Decor • Evolve signage

Evolve the Campaign! • Embrace Advantages • Engage Team Members • Increase level of energy • Keep authenticity • Focused use of CEO

6

7


The OLD Way

8


The NEW Way

9

Three Tier Marketing Approach

Vision 2020 & Other Sales

LOB

• fuelperks! 10th Anniversary

• Themed Sales Events • Rx Savings Programs • Vision 2020 & LOB

Sales Driving

• Team Members • Pharmacy App • Curbside Express • Vision 2020 & LOB

Points of Difference

• CSR Communication & Activation

10

FY15 TV Messaging Priorities


Commitment to the Community

• Team Members • Fuelperks! (both POD and value)

• Meat/Seafood • Prepared Foods (tbd)

• Pharmacy app (tbd)

• Curbside Express

• Apples for the Students • Community - Hunger

Value

• fuelperks! • Weekly Sales Events • Many Ways to Save • Gift Cards (Spend like Cash)

• Pharmacy Value Programs (tbd)

11

Leverage the 10th Anniversary of fuelperks! as an opportunity to build greater excitement around our most differentiated savings program and drive trips.

Messaging Join us in celebrating the 10th anniversary of fuelperks!

The fuelperks! program is unbeatable! You can save lots of money on gas when you shop at Giant Eagle and GetGo.

You could be saving even more -- Learn more / share your tips and tricks to maximize your savings opportunity.

Soft reminder: Earn $.10 fuelperks! across the store and formats on every $50 you spend for qualifying purchases

Timing (Preliminarily) August 21st – October 29th (10 weeks)

Value Initiatives: fuelperks! 10th Anniversary

12


Sports Teams In-game Pro Cam promotion Intermission contest Entry giveaways

Outdoor Moderate level 10th anniversary w/ sweeps call to action. Full Year Exposure Leverage for multiple fpks! Messages—even Gift Cards $.20 events

Digital Media Activate fuelperks! tips and tricks

contest across mediums Rich media/high impact units Home page takeovers/local sites Social Advertising

Team Members Celebration messaging Sweepstakes or fuelperks!

overlay (tbd)

Broadcast Media 10 weeks TV & Radio 400 TRPs TV & 300 TRPs per

week DJ chatter & endorsements

Broadcast Added Value TV News Sports segment sponsorships Selective placement of some spots

adjacent to Sports reports Radio & TV station promotions/contest

around ProPerkers!

Sweepstakes Grand Prize – 1 Year Fuel 10 Winners Over a hundred thousand other prizes

In Store Signs Signage 10th Anniversary TM

buttons

13


Sneak Peek

Get behind weekly and seasonal themed events!

Value Initiatives: Themed Sales Events

Initiatives •Weekly sales

•Seasonal events

•Front Page Circular themes

•Plan at least 3 months in advance

•Execute in an integrated manner throughout Merchandising, Marketing and Retail

Supporting Tactics •Weekly Circulars Front Page

•Weekly Circular 2 pages inside

•Weekly Radio – 39 weeks

•TV – 20 weeks – key weeks

•Digital Marketing

•In Store display, signage, and cross merchandising

14

15

Value Initiatives: Rx Savings Programs

Heavy up out-of-store support

- Physician Detailing

- Circular coverage

- Targeted Marketing inserts

- Outdoor media

- Digital / Social

- TV / Radio TBD

Launch Free Programs that are unique,

innovative & ownable

Rejuvenate $4/10 Program

Bring relevant consumer messages &

consumer benefits focusing on need states

Drive customers to Giant Eagle to benefit from our unbeatable Pharmacy discount programs

16

Drive customers to Giant Eagle to benefit from our LOB specific savings programs

Value Initiatives: Vision 2020 & LOB Initiatives

Meat Value Packs (v2020)

• Leverage great new Meat savings programs

• Drive awareness via out-of-store (circular, sale radio), digital (advertising as well as social) and in-store

Gift Cards

• Launch eGift/Bulk • Bring back TV to support use

like cash messaging (11 wks @300 TRPs) • Continue to drive $.20 fuelperks!

promotions via circular, radio, digitally and in-store.

17

Points of Difference: Team Members

Initiatives •Team Members are our # 1 Advantage

•Bring them back to the forefront

•Leverage our Artisan advantage

I make it myself

Hand made quality

• Focus on Expertise

Certifications

Training

Years of Service

Supporting Tactics •Television Points of Difference Commercials (tbd)

•Digital activation

•Increase visibility of Team Members with Q&As, Expert Authored Articles, Expert Picks, How to Videos and more

•Inclusion in other marketing materials

More aggressively leverage Team Members to build credibility, support quality and personalize the brand

18

Points of Difference: Pharmacy App

Driving 175K downloads in Year 1 (stretch of 350K) Increasing compliance and refills

Improve our customers’ ability to manage their own prescription-related healthcare in a quick and efficient way

Team Member Activation • Training / materials • Breakroom messaging • Benefits mailer

Physician Detailing • Top market MD

offices • Connect message with

other Rx initiatives

Circular Wrap/Weekly Space • 4 weeks wrap planned • Connect message with other Rx

initiatives

Digital / Social • Display Media and Paid Search • Tutorial and lifestyle videos, social

posts, email, engagement tactics like tell us how you use it.

• Encourage TMs to write reviews

PR

Target Direct Mail • Leverage CRM inserts as

available

Broadcast Media TV/Radio/Outdoor • Details TBD

In-Store Signage • Pharmacy TM buttons • Front of store /Register screens

Points of Difference: Curbside Express Expansion

Curbside Locations - Today Curbside Locations - Year End FY15

19

Expand Curbside Express service throughout our markets, starting with Columbus. Open 25 new locations (8 COL, 8 POD, 9 COD) bringing total Curbside locations to 29.

20

Points of Difference: Curbside Express Expansion

Digital Marketing • Digital Advertising • Retargeting • Social Media • Email Marketing • Social Influencers • Educational Videos

Circular Wraps

In-Store • Signage • In-store Demos

Targeted Marketing • High Prospect Direct Mail • Catalina • Business Direct Mail

Outdoor • Billboards (all markets)

PR

Team Member • Team Member Pilot • Training

Broadcast

•TV (10 wks – COL; 4 wks POD/COD)

•Radio (10 wks – COL; 4 wks POD/COD) •Radio Remotes

21

Famous For Meat

• Expert butchers/Cut to order

• POS Signage, TV, CRM, Digital, Demos

Famous for Chicken (V2020)

• Integrated program – packaging, POS signage, menus

• Heavy out-of-store focus to drive meal occasions

• POS Signage, CRM, Digital, Promotions, Demos

Organics (V2020)

• Increase awareness, visibility and loyalty

Free from Ingredients

Gluten Free/Preservative Free

•G F focus and growth – Deli, Ctr Store

•POS Signage, Store events, Digital

HBW - TBD

Local

• Grow awareness beyond produce to rest of store

• POS signage, CRM, Digital, Store events


Own Brands

•Big launches – Cookies

•Support OB growth

Drive awareness and sales behind LOB specific points of difference. Communicate the product-based reasons why customers should choose Giant Eagle

Famous For Seafood

• Excite “1st of the season”

• Drive traffic to HUGE sales events

• Aggressively support demo program

• POS, CRM, Digital, Demos

Expand Bread Program (V2020)

• Add 79 stores

• POS Signage, CRM, Digital, Promotions, Demos

Points of Difference: Vision 2020 & LOBs

22

Community: Increased Community Message Activation

Continue to raise the visibility of important causes in our communities and how customers and Giant Eagle can and do help

• Community comes to the customer—in-store, on-air and online

• Strong partner marketing and at-event efforts driven by monthly & weekly seasonal calendar

• Success is also defined by measurement of gains in the annual awareness survey and via partner successes (e.g., food bank donation lifts).

Strong Partner Activation and Seasonal Event Calendar Year round, monthly/weekly social media, TM outreach, radio promotions, online videos, partner offers & advocacy

23

In-Store Communications Board Communicating major pillars, partners & events

Installation in 200 stores in fall 2014

Community: Increased Community Message Activation

Broad Initiatives: Expanded Targeted Marketing

Leverage customer data to build stronger relationships with customers, preventing attrition, increasing loyalty and driving incremental sales

Retain and grow sales of loyal customers

Establish Giant Eagle as the store of choice

for new customers

Optimized offer values and type that

drive the most incrementality

Optimized frequency to

drive trips

Selection of the right audience to

build loyalty

Optimized channels

relevant to each customer

(Mail, Digital)

FY14: Test and learn model using Best in Class (Kroger) approach FY15: Scale up customer base, Enhance segmentations/targeting, develop vendor engagement model

Invest in vendor engagement, building insights to drive better

efficiency and effectiveness

Convert occasional shoppers into loyal

customers

Supporting Metrics: Incremental sales, attrition, and event/vendor dashboards

24

Broad Initiatives – Expanded Targeted Marketing

• Expand monthly Loyal Customer Mailer (LCM) program to 525,000 in July and August, and a minimum of 800,000 customers September through June.

• Create roadmap to reach goal state of 2 Million customers via LCM monthly. o Accelerate shift to e-mail delivery (do not train customers to expect mailed pieces) o Accelerate transfer of vendor funding and vendor engagement vs. current plan.

• Invest behind key capabilities to support large scale targeted marketing execution (IT infrastructure & tools, connection with Category business planning process, fully developed vendor

engagement model).

• Test a customer Welcome Mailer for new customers in our markets. • Explore opportunity to supplement the LCM base with vendor specific programming to build

the number of contacts per month.

25

• 3 Grand Openings/expansions (Britton, Wash Square, Powell) and 8 remodels

• Pre-Opening Tours, Press Outreach

• Circular Wrap (for major openings, continue until goal state achieved)

• Grand opening celebration and ribbon cutting, celebs, sampling

• Digital and broadcast media including email, Paid Search, Social, radio

• Outdoor and Adversails

• 6-week event schedule for GOs; 4 weeks for remodels ($ investment up 20%)

Anticipation Build to Opening Day

• 3 Rounds of Customer acquisition mailers

• 15-20K distribution per mailer

• Each mailer includes $12-$15 in customer value Create Loyal Shoppers

• Business direct mail/Workplace Media

• Community partner marketing, Chamber of Commerce, community groups

Market Restaurant & Catering

26

Win store by store with

aggressive Grand Opening plans

Broad Initiatives: Increased New Store Marketing

27

Broad Initiatives: Deliver $3M FY15 Vision 2020 Savings

Vision 2020 Savings

Insource design of LCM/ LCM Bonus Direct Mailers, instead of designing through Gain (400)

Reduce signage by 10% by running fewer LOB promotions (savings on top of other signage reductions) (228)

Move to alternative printer for LCM (216)

Commit to production 8 weeks in advance( pool bidding/shoot; no changes to production) (200)

Eliminate Yellow Pages (200)

Optimize grand opening spend across all banners with a forward buy bank ($80K of supermarket savings will hit FY14) (200)

Reduce frequency of GetGo spotlight promos from 11 to 9 per year; Results in additional store labor savings (200)

Forward buy all digital media (150)

Eliminate GEX specific signage; leverage GetGo spotlight mailer for Harmarville (95)

Have efficient e-mail collection at store (via e-receipts; cut digital spend) (75)

Insource data processing related to shelf tag (Vestcom); does not yet include IT estimate (69)

Eliminate balloons from signage package (est 64K labor/helium savings @ retail as well) (67)

Eliminate Consumer Insights Day (35)

Move GEX Freshtake to alternate dist method (26)

Reduce fresh take down to oversize sheet highlighting spotlight and prepared foods offerings (26)

Eliminate shelf tags that are stil l being printed for stores that have changed #s (16)

Eliminate MD Digital Circular (10)

Limit acceptance of competitor coupons to only during key competitive opening times (715)

Develop the capabilities to accept % off coupons in addition to dollars off basket offers (93)

Fix process so expiration dates can be read on Direct Mail coupons (while adding a two week grace period) (14)

29

• Patterning from best practices (Wawa/Sheetz), reinvent our go-to-market promotional approach. o Dramatically increase investment in media (TV and Radio) o Simplify messaging based on primary, secondary and tertiary promotions

FY15 GetGo Marketing Plan Summary

Transform GetGo Marketing to begin to position the format as a Café+Market and drive the next level of business growth

• Items that will drive customers to GetGo

• Focus on Fresh (subs, breakfast sandwiches, coffee), including seasonally relevant offers/promotions

• Supported by TV, Radio, Outdoor, Digital and Exterior/Interior Site Signage

Primary

• Items that will drive basket size

• C-store and Fresh (Pepsi, Coke, F’Real) to motivate impulse and companion purchases

• Supported by Digital and Exterior/Interior Site Signage

Secondary • Items that will influence customers at point of purchase

• Own Brand items, candy, snacks to motivate impulse and companion purchase

• Supported by point of purchase Signage

Tertiary

30

• Successfully grand open 20 locations to achieve goal of $75K inside and 100K gallons as fast as possible

• Leverage digital marketing and d-commerce to drive sales

• Begin buzz marketing in Indianapolis (in development)

FY15 GetGo Marketing Plan Summary

32

• Evolve Grand Opening plans - based on learnings from Dublin, Solon and Green - to exceed budgeted sales

• Achieve STS sales goal by differentiating Market District from

other grocery and specialty retailers o Communicate why customers should pass “other stores” to see what

Market District is all about! o Embed storytelling in a more meaningful way via visual merchandising

throughout the store o Promote our key points of difference and tell the story through media

(outdoor, print, newsletter, digital) o Develop signature seasonal events that provide new and unique food

experiences while helping guests unleash their passion for food through regional and national celebrities, demo kitchen and sampling events

FY15 Market District Marketing Plan

Continue in our drive to establish Market District as the best food, dining and culinary destination in North America

33

• Leverage Digital Commerce and Digital Marketing to drive sales and excitement • Begin buzz marketing in Indianapolis (in development) • Leverage the Enterprise Targeted Marketing Customer Strategy in a brand-specific way • Support Market District innovation and launch Starbucks format wide • Refresh the décor package and brand mark for Market District and Market District

Express (in development)

FY15 Market District Marketing Plan

FY15 Marketing Spending

34

Significant Spending Increase Consistent with Target

35

*

*

$7M GetGo Media Investment included in the Supermarket AOP does not yet include $4.6M in Targeted Marketing from Customer Connect Allocation

*

Marketing Spending Overview by Initiative

36

Marketing Special Promotion Total

Grand Openings $6,097,000 $5,368,500 $11,465,500

Targeted Marketing (LCM & Welcome Mailer) $2,158,000 $8,745,000 $10,903,000

fuelperks! 10th Anniversary $9,509,600 $0 $9,509,600

Themed Weekly Events Advertising $7,500,000 $0 $7,500,000

Points of Difference Advertising (Meat/Seafood; Prepared Foods) $7,058,000 $0 $7,058,000

GetGo TV Advertising $7,000,000 $0 $7,000,000

Gift Card TV Advertising $6,349,728 $0 $6,349,728

Pharmacy App/Value $5,099,840 $0 $5,099,840

Curbside Rollout $2,802,360 $0 $2,802,360

GEX/Good Cents $2,080,000 $370,000 $2,450,000

Vision 2020 Revenue Enhancement Initiatives $1,808,000 $0 $1,808,000

Competitive Defense $344,000 $1,142,800 $1,486,800

Indianapolis Pre-Opening Marketing $1,000,000 $0 $1,000,000

Own Brands $754,731 $0 $754,731

Community/CSR Activation $625,000 $0 $625,000

Base Spending $33,267,240 $3,957,700 $37,224,940

Circular $18,653,348 $0 $18,653,348

Other Support $12,909,834 $0 $12,909,834

Offsetting Income -$15,608,751 -$15,608,751

Total $109,407,930 $19,584,000 $128,991,930

$7M GetGo Media Investment included in the Supermarket AOP does not yet include $4.6M in Targeted Marketing from Customer Connect Allocation *

37

Recap & Next Steps

• Marketing will be a key lever as we look to revitalize our business, driving trips and positioning for future growth and profitability.

• FY15 will be an exciting year with strong spending levels, improving trends and many new initiatives. We will go on the offensive to win in the marketplace.

• Our plans are designed to: Revitalize the Giant Eagle Supermarket, aggressively driving trips and customer loyalty with 3-

Tier Marketing as well as an expansion in targeted customer and store level efforts. Transform GetGo Marketing to position the format as a Café+Market and drive the next level

of business growth. Continue in our drive to establish Market District as the best food, dining and culinary

destination in North America.

• Consistent with the strategic plan and AOP targets this Marketing AOP reflects a significantly increased level of investment.

• As a next step, we need your guidance on any changes to priorities, initiatives or spending levels in order to refine our plans and finalize the FY15 Marketing and Special Promotion budgets.

38

Appendix

Major Areas of Spend

39

FY15 AOP Marketing Spend Summary

FY14 FY15 Higher or Lower

10+2 AOP vs FY14 FC +/-

SuperMarket Marketing $77,384 $107,639 $30,255

Broadcast Media $24,616 $45,500 $20,884 $20M incremental $ for 3-tier mktg efforts

Circular $18,966 $18,653 -$313 V2020, TOL

Signage & fulfillment / Print Shop $5,779 $5,791 $12

Supplies and Shelf Tags $1,597 $1,636 $39

Broadcast Prod & Agency Expense $4,730 $5,457 $727 GetGo TV

Newspaper $398 $151 -$247

LOB Marketing (Rx/HBW, PPF, BWL, GC) $3,398 $6,421 $3,023 BWL, Produce/Meat and GC

Other/Misc Base $1,757 $4,712 $2,955 New initiatives

Digital $3,428 $3,289 -$139 Contractors shifted to Dcomm

Targeted Marketing & Email $3,965 $5,373 $1,408 Increased email investment

Curbside Express $0 $1,300 $1,300 25+ new Curbside locations

Research / Insights / VOC $2,461 $2,304 -$157 V2020; new provider

PR / CSR / Grand Opening $3,045 $3,714 $669 CSR and Amplification

Sports Marketing $3,244 $3,338 $94 Penguins and Cavs Increases

Other Format Marketing $13,885 $17,378 $3,493

$0

Market District Marketing $5,754 $8,090 $2,336 Grandview, Strongsville, Portage GOs; Indy Pre Build

GEX Marketing $458 $235 -$223

GetGo Marketing $4,629 $6,453 $1,824 15 New location GOs

Own Brands Marketing $530 $755 $225 FY14 spend reductions late in year

Good Cents Marketing $2,513 $1,845 -$668

$0

EXPENSE TOTAL $91,269 $125,017 $33,748

INCOME $15,947 $15,608 -$339

NET TOTAL $75,322 $109,409 $34,087

Special Promo Overview

40

Formats Special Promo FY15 +/- FY14 10+2

Good Cents $370K -$57K

GetGo $1,215K +$1,118K

Market District $4,760K +$1,341K

Key Initiatives Dollars Tactics/Details

LCM $7,620,000 525k total (425k DM, 100k email); one per month

Competitive Defense $770,000

11 Planned Competitive Openings w/ two mailers each. Mailing 17,500

customers two DMs

Grand Openings $3,051,000

9 Planned Grand Openings/ Remodels w/ three mailers each plus

additional funding for 4-6 more

Focus Stores $500,000 5 focus stores; 20k customers each; mailed quarterly

Welcome Mailer $325,000 15,000 per month; shells printed every 6 months

BWL $288,981 Equal to FY14

MD/GG Coupons $343,043 Equal to FY14

Competitor Coupons $250,000Hold for promotional acceptance for new competitor store openings

Total $13,148,024

Giant Eagle Special Promo

AOP does not yet include Targeted Marketing from Customer Connect Allocation

*

Special Promo Format Detail

41

Activities

LCM mailers (from Krista) $800,000

Grandview Grand Opening 9/4/14 $600,000

Strongsville Grand Opening 10/9/14 $600,000

Portage Crossing Grand Opening 12/4/14 $600,000

Business mailers 4x year (50K HH/store) $500,000

Waterworks Grand Opening TBD $450,000

Restaurant Marketing $204,000

Catering Marketing $200,000

Monthly Newsletter Support $159,000

Support Event Marketing $120,000

Comp Def Green (Acme Fresh) $100,000

Comp Def Shadyside (Whole Foods) $100,000

digital offers $100,000

Total Store Monthly Push Item Support $64,000

Catering $60,000

Kid's eat free $56,000

LOB Needs $32,000

Includes #47 $15,000

FY15 $4,760,000

FY14 Spend $3,418,831

Competitive Defense $172,800

8x, 3 mailers per defense, $8 per mailer, 30000 per mailer, 3% redemption

Grand Openings $67,500

17x, $3 value, 50000 per mailer, 3% redemption

Email/Digital/App Support $974,542

FY15 Total $1,214,842

FY14 Original Budget $700,000

FY14 YTD Actual+Forecast $96,805

Market District/Express—$4.8M

GetGo—$1.2M

FY15 TV Plan (preliminary / in development)

42

2014 4th of July Labor Day

Colu

mbus Halloween Thanksgiving 2015 MLK Valentines Day Easter Mother's Day Memorial

Father's

Day

Broadcast Calendar: 3Q '14 4Q '14 1Q '15 2Q '15

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

Week of (Monday): 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22

e.gift

launch

Cyber Mon

& Holiday

GIFT CARDS

300

300

300

300

300

300

300

300

300

300

300

OPD (Our Points of Diff)

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

300

VALUE: Price Reduction

VALUE: fuelperks!

400

400

400

400

400

400

400

400

400

400

VALUE: Weekly Sale (Thurs-M) 22

wks

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

BEER-WINE-LIQ

COMMUNITY

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

PHARMACY

200

200

200

200

200

200

200

200

200

200

200

200

200

200

GETGO: Sub Shop

Curbside Express

250

250

250

250

250

250

250

250

250

250

Sponsorships

PBS Children's WOSU

TOTAL TRPS

0

0

0

0

0

0

0

300

700

900

1100

1100

900

1350

1550

1150

1150

1350

1150

700

800

1000

1200

1200

800

200

200

950

950

750

450

500

700

500

0

500

700

500

300

200

400

700

300

300

400

400

0

0

0

0

0

0

FY15 Radio Plan (preliminary / in development)

43

2014 4th of July Labor Day

Columb

us Halloween Thanksgiving 2015 MLK Valentines Day Easter Mother's Day Memorial Father's Day

Broadcast Calendar: 3Q '14 4Q '14 1Q '15 2Q '15

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN

Week of (Monday): 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 2 9 16 23 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22

VALUE: fuelperks!

300

300

300

300

300

300

300

300

300

300

PHARMACY

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

TELECOM

200

200

200

200

200

200

200

200

200

Back-Dorm Back-Schl

$.20 Rest $.20

E.Holdy Holiday Promo $.20 Last Min-20 New Crd $.20 Rest $.20 Travel Easter $.20Spr-Mom $.20 Dad ends 6-15

GIFT CARDS

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

100

VALUE:Weekly Sale (Thur-M) 40 wks

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

200

Curbside Express

250

250

250

250

250

250

250

250

250

250

Black Fri

GIFT CARDS

125

125

TOTAL TRPS

0

0

200

200

0

400

600

400

500

500

500

900

900

950

950

750

1150

1150

650

200

725

525

600

600

400

200

400

1050

1050

650

850

400

200

0

400

400

200

0

200

200

200

400

200

400

400

200

400

600

600

300

0

0

marketing fy15 aop final elt presentation pdf 5.14

Documents