marketing for optometrists: tips and trends to win today's patient

Marketing ShowdownDr. Alan Glazier & Dr. Justin Bazan

10/11/16

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Surefire Social: The First LOCAL Marketing Automation System

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Tonight’s Marketing Showdown

Dr. Alan Glazier

Optometrist & Founder of OD’s on Facebook

Shady Grove Eye and Vision Care

Dr. Justin Bazan

Optometrist

Park Slope Eye

Dr. Nathan Bonilla-Warford

Optometrist

Bright Eyes Kids

Jeff White

Marketing Success Manager

Surefire Social

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Moderated by Joined by Expert

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Trends in the Eye Care Industry

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Talking points

➔ Where should your focus be on social media?

➔ How should you advertise your specialties?

➔ What’s the secret to winning loyal patients?

➔ How do we compete with big box stores?

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Lightning Round

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Question

What’s the best way to get online reviews?

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Question

What are the best social media platforms?

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Question

How do you track how patients find you?

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Question

How can I leverage my team to create great content?

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Question

What do patients want to read in an OD’s blog?

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Question

When is it okay to use humor in my marketing?

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Question

What do patients expect to see on my website?

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Question

What directories are patients using to find eye doctors?

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Question

What percent of my budget should go to marketing?

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Question

How can my practice provide excellent online customer

service?

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For a copy of this presentation email: [email protected]

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Are you interested in getting a local visibility check-up?

Call (703) 788-6730

or

Email [email protected]

Take That Next Step to Success

Take-Home Tactics

Marketing VS Outsourcing

How do you make a decision on running marketing in-house or outsourcing?

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Q&A

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For a copy of this presentation email: [email protected]

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Are you interested in getting a local visibility check-up?

Call (703) 788-6730

or

Email [email protected]

Take That Next Step to Success

/SurefireSocial @surefiresocial Surefiresocial.com

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