marketing, education, and ethics in sustainable...
TRANSCRIPT
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Marketing, Education, and Ethics in
Sustainable Development NSCC - RES 132
Week 2 Common Green Strategies
and Marketability
Cate O’dahl, Instructor
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Projects and Presentations
Learning Objective 3
Articulate the environmental strategies of a project through a variety of communication types: personal dialogue, print and on-line media (listings, fliers, brochures, websites, etc.) and live events
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Projects and Presentations Worth 100 points TOTAL towards final grade
Grading breakdown: up to 30 points for each media format (2 formats) – totaling up to 60 points + up to 40 points for presentation
Articulate the environmental strategies of a project through print and on-line media (listings, fliers, brochures, websites, etc.) and live events
Step One: Choose a project
1. Select Case Study from Built Green Program – go to website, www.builtgreen.net, select case study, over 30 to choose from, prefer unique profiles (no duplicates) Due Next Week
2. Select a project from the Green Home Tour. Recommend copying and pasting the profile page, they may archive soon or update.
3. Select a certified green home on the market today.
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Projects Worth 60 points towards final grade
Articulate the environmental strategies of a project through print and on-line media (listings, fliers, brochures, websites, etc.) and live events
Step Two: Choose two media formats for your presentation
1. Select TWO (2) media options to present your selected project
1. Web page
2. MLS listing
3. Open House flier e-copy
4. Open House flier hard copy
5. Sales brochure
6. Mock Open House or other live event, you must schedule additional time with instructor for
2. Be prepared to submit completed projects on November 16, 2013 to the class.
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Presentations Worth 40 points towards final grade
Articulate the environmental strategies of a project through personal dialogue
Individual presentation in front of the class
Use your project case study
1. Take no more than 10 minutes to present, minimum is 7 minutes – PRACTICE BEFORE YOUR PRESENTATION
2. You may use PowerPoint in lieu of being at a home
1. PowerPoint MUST be loaded on computer at the beginning of the class – NO Exceptions
3. You may use any other visual aids
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Today’s Class - REVIEW
Module 1
a conversation on
ecology and economy
Business as usual
The shades of green
in perspective
Marketing, communicating
Education and Ethics
Trend Watch
Article Assignment Share
Module 2
Location: existing infrastructure,
density, transit oriented development
(TOD), walkable / mixed-use
neighborhoods, orientation
Site: rain gardens, native
landscaping, rain barrels
Building Envelope: construction
methodology, wall insulation, window
insulation
Heating systems: radiant, infrared,
radiators, forced-air, solar hot water
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Today’s Class - REVIEW
Module 2, con’t
Cooling Systems: high-efficiency air-conditioning, thermal
Ventilation systems: natural, high-efficiency
Water Fixtures & Systems: high-efficiency, dual-flush and
composting toilets, greywater reuse, low-flow showers and
faucets
Appliances: Energy Star and WaterSense
Materials & Finishes: local, non-toxic, recycled, recyclable,
durable
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Today’s Class in Context – Marketability Discussion
1. Location
2. Landscaping: rain water mgt
3. Building construction
4. Heating systems
5. Cooling Systems
6. Ventilation systems
7. Water Fixtures & Systems
8. Appliances
9. Materials & Finishes
Feature If everyone is tuned into WII-FM – What’s the benefit? Who are we talking to?
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Location
Existing
infrastructure
Density
What’s the Sustainability Benefit? What’s the Marketing Spin?
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Location Transit oriented
development (TOD)
Walkable / mixed-use
neighborhoods,
orientation
http://www.scientificamerican.com/article.cfm?id=powering-a-green-planet
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Landscaping & Rainwater Collection
Rain gardens
Native landscaping
Rain barrels
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Building Envelope Construction
methodology
Wall insulation
Window insulation
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Heating systems
Radiant In-Floor
Radiators
Forced-air
Solar PV & hot water
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Cooling Systems High-efficiency air-
conditioning
Geo-thermal
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Ventilation systems
Natural
Going Green at the Beach
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Ventilation systems
High-efficiency mechanical
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Water Fixtures & Systems
High-efficiency Fixtures
Dual-flush and
composting toilets
Greywater reuse
Low-flow showers and
faucets
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Appliances Energy Star®
Water-efficient
Salvaged
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Materials & Finishes
Local
Non-toxic
Recycled
Recyclable
Durable
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Next Class
• Week 3 Article
• Case Study selection required
• Begin working on projects and presentation
• Focus on Demographics and Green Washing