MAUREEN COLLINSWestern Springs, IL 773 412 5445 maureen-collins@sbcglobal.net www.linkedin.com/in/collinsmaureen

SUMMARY Creative and energetic marketing executive with demonstrated abilities in growing packaged goods and consumer durables brand portfolios. Expertise in brand management, general management, innovation, marketing resources, integrated marketing communications, advertising, promotions, digital and public and community relations. Leader of organizational design and process improvement teams. Strengths include growing corporate and brand equity through skillful development and implementation of innovative brand positioning, consumer, shopper and customer programs. Effective leader and team player adept at problem solving, developing consumer insights, brand and go-to-market strategies, and leading change. WORK EXPERIENCE WORLD KITCHEN, LLC, Rosemont, IL 2007 June 2011 Brand Director, Chicago Cutlery (2010 -2011) General Manager with full P&L responsibility. Lead the re-launch of core brand including: brand positioning, innovation strategy, channel strategy, packaging and marketing communications. Key customer interface with Walmart, Target, Bed Bath & Beyond and Kohls. NA advertising agency marketing lead. Member of NA Leadership, Corporate S&OP, and Innovation teams. Exceeded 2010 revenue, gross margin and profit goals by 8% despite declining category sales. On target to grow 2011 gross margin by 20% via revised distribution mix. Directed development of consumer-validated, differentiated brand positioning, new communications and channel strategies and packaging design for 2012 brand re-launch. Oversaw development of market-changing new product innovation for Winter 2012 key retailer test. Directed the development of the 3-year innovation roadmap. Championed the need for a new sourcing strategy which led to comprehensive change to new suppliers. Conducted Chinese cutlery manufacturing tour. Generated savings of 15%. Tabletop Category Director (2007-2010) North American category responsibility for Corelle, Corningware and Hearthstone dinnerware brands with full P&L, marketing, innovation and Creative Design Department responsibility. Led Global Corelle Organizational Design project team. Delivered 2009 financial targets despite production tank failure that reduced capacity by 50%. Exceeded cost improvement targets by 15%. Gained alignment from the Executive Team and Board of Directors for new Corelle Global Business Unit organization and processes implemented in 2010. Received CEO Recognition at Global Management Meeting. Conducted Asian retail tour. Restaged Corelle NA brand packaging to better leverage brand positioning and enter department and specialty stores and reduce breakage. Gained distribution in 3 class customers and reduced breakage costs by 75%. Directed development of new Corelle website. Increased click through by 30%. Initiated selection and hiring of new World Kitchen public relations agency. Tripled media impressions.

MAUREEN COLLINS (773 412 5445)

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PMG, INC., Chicago, IL 2004 to 2007 Vice President, Marketing (2004-2007) Led the account management group from strategic development to program implementation of Hispanic marketing communications programs for all clients. Developed Hispanic brand architectures and go-to-market strategies. Secured new business. Managed client media and marketing partner alliances. Acquired three additional Unilever projects; increased agency billings 150%. All three Unilever integrated marketing programs won industry awards including: PRO Awards, Reggies, Globe Awards and others. Developed 11 television spots, on-line creative, direct mail materials and public relations efforts for Dove, Suave, Caress and Ponds brands. Created first fully-integrated marketing campaign for Univision across TV, radio and on-line for Dove. UNILEVER, Chicago, IL 1985 to 2004 Deodorant Marketing Director, Home and Personal Care (2003-2004) Directed the development and execution of integrated marketing plans for the $515 million deodorant category with a consumer budget of $200 million, full P&L responsibility and staff of ten. Member of Deodorant Category Business Leadership Team. Key contributor to the 5-year strategic plan including consumer segmentation, technology priorities and marketing spending allocations. Directed development of 2004 deodorant marketing plan which brought sustained market leadership for the first time and reversed declining shares for two of four brands. Increased business 28% Exceeded all 2004 financial goals including increasing gross and net profit margins by revamping portfolio priorities despite the business need for growth. Led the development of a revolutionary pricing strategy that redefined category pricing and created growth opportunities for the Degree, Axe, Dove and Suave brands. OTHER POSITIONS HELD Community Relations Director, Unilever US Corporate Affairs Director of Marketing Resources Deodorant Category Director Director of Promotion and Marketing Development Marketing Manager, Suave Hair Care Brand Manager, New Products Brand Assistant, New Brand Development ADDITIONAL EXPERIENCE STORER COMMUNICATIONS, Miami, FL DWG CORPORATION, Miami, FL Senior Tax Accountant Senior Tax Accountant (2000-2003) (1999-2000) (1996-1999) (1994-1996) (1990-1993) (1986-1990) (1985-1986)

EDUCATION MBA, J. L. Kellogg Graduate School of Management, Northwestern University, Evanston, IL PROFESSIONAL DEVELOPMENT Leadership Development Program, Center for Creative Leadership TECHNICAL SKILLS Proficient in Microsoft Office products: Word, Excel, PowerPoint, Outlook