marketing digital redes sociais turismo universidade de aveiro
Post on 22-Oct-2014
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Veja o vídeo e todo o material em http://vascomarques.com/tic-marketing-e-comunicacao-digital/TRANSCRIPT
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Vasco Marques | www.vascomarques.net | Redes Sociais e Marketing Digital
Vasco Marques www.vascomarques.com
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Vasco Marques | www.vascomarques.net | Redes Sociais e Marketing DigitalVasco Marques - www.youtubevideomarketing.pt
layar
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
Quais as Redes Sociais + importantes?
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Facebook Marketing | Cenertec | Formador: vascomarques.net Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques | www.vascomarques.net | Redes Sociais e Marketing Digital 6
#1 Mundo
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Aplicações
• Woobox: qualquer conteúdo e fan gate • facebook.com/youtubetab • www.booshaka.com top fãs • Tripadvisor • Instatab • Pinvolve • Appbistro • Lujure
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Quiz – qual o post viral?
• 1 – Lost in Life !
• 2 – Acrónimos Web !
• 3 – Evento direto
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
Pixlr.com
• Editor, Express, Mobile, Collage
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Vídeo cativante
• Curto (<2min) • (In)formativo • Meio envolvente • Instalações e serviços • Bem-estar,
experiências, diversão
• Edição vídeo.
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
http://www.thinkwithgoogle.com/ads-leaderboards/
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Vasco Marques - www.youtubevideomarketing.pt
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Vasco Marques | www.vascomarques.net | Redes Sociais e Marketing DigitalVasco Marques - www.youtubevideomarketing.pt
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www.instagram.com
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• Criar conta empresa e validar site http://business.pinterest.com/
• Criar vários álbuns (quadros-boards) • Álbum de grupo – clientes podem partilhar • Fonte de tráfego • A redes social que cresceu mais
rapidamente
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http://pinterest.com/jetsetterphoto/
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Vasco Marques | www.vascomarques.net | Facebook Empresas e Redes Sociais
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Foursquare
• Criar local • Acompanhar comentários e fotos • Estimular checkin • Complementar com
FB negócio local e GMaps
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Site Mobile
Site mobile: responsive, plugin ou converter Landing pages mobile Chat zopim com trigger (chat gmail+mobile) www.bit.ly/sitechat Qual a percentagem de facebook+mobile? Google AnalyticsOrigens de tráfego>Referências>facebook> Segmentos avançados>tráfego telemóveis
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Vasco Marques - www.youtubevideomarketing.pt
Realidade aumentada
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Grupo Facebook e Redes Sociais
• www.facebook.com/groups/redes.sociais.empresas
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Marketing Digital 360 - www.marketingdigital360.net | Vasco MarquesInstalar App LayarVasco Marques – www.vascomarques.com
www.marketingdigital360.net
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Marketing Digital 360 - www.marketingdigital360.net | Vasco Marques
www.marketingdigital360.net
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Marketing Digital 360 - www.marketingdigital360.net | Vasco Marques
https://www.youtube.com/watch?v=AqEJA_FuRRs
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Info e contactos
• Dicas valiosas www.vascomarques.com • Página Facebook: • www.facebook.com/vascomarques.net • www.web2business.pt • Canal Youtube
www.vascomarques.Net/youtube • www.marketingdigital360.net
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