marketing del bueno
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Marketing del bueno
Ramiro Zapata
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Comportamiento del comprador empresarial
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Dow Plastics se dispuso a forjar relacionesmás profundas con sus clientes empresariales
Dow Performance Plastics no sólo vende materias primas plásticas, ayuda a lasempresas que compran sus plásticos a ser los héroes para sus propios clientes.
Cortesía de The Dow Chemical Company.
Kotler Philip; Marketing. Pág. 150. Ed. Pearson. 11 Ed. 2013
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El crecimiento del uso de las tecnologías de informacióny comunicación TICs.Sigue en aumento.
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5 mejoresPrácticas Para Relacionarse Con el usuario
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¿COMO LIMPIAR DE BACTERIAS A LOS LAPICES LABIALES?• ALCOHOL ISOPROPILICO
ES UN PRODUCTO ANTIBACTERIAL
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Stop Answering Emails All Day – It May Improve Your Life
● 50% or more of emails could be addressed by someone else on his team
● 25% were FYI – with no action required
● 10% were spam or solicitations
• Originally Published on the Huffington Post 5/9/16
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Beneficios
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Beneficios. Marketing de suma-positiva
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Diseño de una estrategia de marketing impulsada por el consumidor y mezcla de marketing
• Segmentación, mercados meta, y posicionamiento para construir las relaciones adecuadas con los clientes correctos
• Estrategia de desarrollo de marca, productos y servicios
• Desarrollo de nuevos productos y estrategias del ciclo de vida de los productos
• Fijación de precios: comprender y captar el valor del cliente
• Canales de marketing y administración de la cadena de suministro
• Venta al detalle y al por mayor
• Comunicar valor al cliente: publicidad, promoción de ventas, y relaciones públicas
• Comunicar valor al cliente: ventas personales y marketing directo
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Segmentación, mercados meta, y posicionamiento para construir las relaciones adecuadas con los clientes correctos
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Construir las relaciones adecuadas con los clientes correctos
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Estrategia de desarrollo de marca, productos y servicios
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Desarrollo de marca
• Parte ciencia, parte arte, y más que un poco de instinto.• Link para creación de marcas para PyMes.• http://www.acotex.org/wp-content/uploads/como-crear-una-marca2.pdf
• http://soyjorgejimenez.com/libros-de-marca-personal-potencia-tu-branding-con-estas-lecturas/
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Desarrollo de productos
•El Poder de la intención
•Dr. Dwayne Dyer
• https://www.facebook.com/EMPRENDEDORES-COCHABAMBA-289737194371297/?fref=ts
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Desarrollo de servicios
El poder de la Mente SubconscienteJoseph Murphy
El Secreto
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Ser exitoso es ser feliz.
GRACIAS