LB5202 Marketing and Innovation

Marketing Debate

TEAM MEMBERSGURUMOORTHY NIRMAL KANANI

SE THU AUNG

Topic: ‘Is service marketing different from product marketing?’

Con:Product and Services marketing are highly related.

What is marketing? Marketing is the flow of goods

and services from the producer to consumer.

It is based on relationship and value.

Flow of goods – Product MarketingFlow of services – Service Marketing

Service Industries

Government sector•Military, Police, Postal services

Private Non-Profit sector•Churches, Museums, Foundations

Business sector•Airlines, Banks, Hotel

Manufacturing sector•Computers, Cell phones, Accessories

Retail sector•Retail shops, Super markets

Classification from Goods to Services

Pure Tangible Good

•Soap, Toothpaste, Salt

Tangible Good with

accompanying services

•Cars, Computers, Mobile

Hybrid •RestaurantsMajor service

with accompanying

minor goods and service

•Airline trips

Pure Service •Babysitting, Psychotherapy

P’s of Marketing

Product Marketing

Product

Price

Place

Promotion

Examples

AIRLINES

LAPTOPS

RESTAURANTS

Therefore

Service marketing is NOT

Absolutely Different from&

Exactly Similar toProduct marketingBUTThey are highly RELATED.

Conclusion

Service and product depend on each others.