marketing & communications january 2017 board reportmarketing & communications • january...
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Marketing & Communications • January 2017 Board Report
Marketing & Communications
January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Jackson College Website • Jan. 1 - 31, 2017
SESSIONS 169,448
USERS 72,036
PAGE VIEWS 449,511
AVG. SESSION DURATION 00:03:23
• A session is a period of time a user is actively engaged in the website.• A user is a person that has had at least one session. (Includes new and returning users.)• Page views are the total number of pages viewed. (Repeated views of a single page are counted)• Average session duration is the average length of a session.
Top 5 Pages Visited
Page URL Page views % Page Views
1. Home page www.jccmi.edu 164,567 36.59%
2. E-mail /information-technology/e-mail/ 45,032 10%
3. Programs of Study /academics/programs-of-study/ 8,366 1.866%
4. Health Sciences Pathway /pathway/health-sciences/ 8,366 1.866%
5. Financial Aid /financial-aid/ 5,015 1.11%
WEBSITE ANALYTICS
Marketing & Communications • January 2017 Board Report
Facebook Insights • Jan. 1 - 31, 2017
Page Likes This Period
122
Total Monthly Unique Reach
39,622
Unique Post Engagements
12,087
Video Views 5,588
Total Page Likes 5,523
Most Popular Post
SOCIAL MEDIA METRICS
Marketing & Communications • January 2017 Board Report
Twitter Insights • Jan. 1 - 31, 2017
New Followers This Period
21
Tweet Reach 34,300
Profile Visits 2,329
Mentions
33
Total Followers
1,441
Marketing & Communications • January 2017 Board Report
Instagram Insights • Jan. 1 - 31, 2017
Followers 288
Unique Monthly Reach 840
Unique Profile Views 79
Top Post
Snapchat Insights • Jan. 1 - 31, 2017
Followers 128
Marketing & Communications • January 2017 Board Report
PRODUCTION PIECESPotter Center Playbill Book 4 (print) – Playbills are created for distribution at the professional shows in the Potter Center. Marketing creates 4 books each featuring three shows, sneak peeks, a comprehensive calendar of events and more. Ads are sold to cover printing costs and all additional fund go back into the performing arts fund. CLICK ON IMAGE FOR COMPLETE DOCUMENT
Volume 14 | Issue 4
AL JARREAU | 2.25.17
CIRQUE ZIVA | 3.18.17
38 SPECIAL | 4.22.17 GALLAGHER | 4.27.17
Marketing & Communications • January 2017 Board Report
Super Bowl Party Poster and Flyer (print) – Created to encourage Jackson College students to attend a Super Bowl Party sponsored by the JC Student Life. The party is held in The Jets Hangar and offers fun games, prizes and pizza. There is no admission but you must have a JC ID to enter. Posters and flyers were distributed across campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
Black History Month Poster and Flyer (print) – Created to encourage community members and Jackson College students and employees to attend this annual event sponsored by the Office of Multicultural Affairs. Authentic soul food, a historical tribute, musical entertainment and beverages are planned. Posters and flyers were distributed across campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
Chinese New Year Celebration Event Poster and Flyer (print) – Created to encourage community members and Jackson College students and employees to attend this annual event sponsored by the International Student Institute and The Confucius Institute - University of Toledo. Games, activities, snacks and beverages along with great company are promised. Posters and flyers were distributed across campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
Invest in a Student Poster and Flyer (print) – Created to assist MoM and SoS students raise funds to help with costs associated with the national leadership trip to Philadelphia and New York City. Students will be stopping at two colleges and several historic landmarks.
Marketing & Communications • January 2017 Board Report
Jackson College
Invest in a Student Candy Bar Wrapper (print) – Created to assist MoM and SoS students raise funds to help with costs associated with the national leadership trip to Philadelphia and New York City. Students will be selling Gilbert’s chocolates with the custom designed wrapper on the bars.
Marketing & Communications • January 2017 Board Report
Men of Merit Poster and Flyers (print) – Created to encourage Jackson College students to join the MoM initiative. This poster and flyers are for their weekly meetings. Posters and flyers were distributed on campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
Sisters of Strength Poster and Flyers (print) – Created to encourage Jackson College students to join the SoS initiative. This poster and flyers are for their weekly meetings. Posters and flyers were distributed on campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
Men of Merit and Sisters of Strength Poster and Flyers (print) – Created to encourage Jackson College students to join the MoM or SoS initiatives. This poster and flyers are for their joint meetings. Posters and flyers were distributed on campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
38 Special Poster (print) – Created to encourage community members and the Jackson College family to purchase tickets to this performance in the Potter Center. Posters were displayed across campus and in the box office and theatre lobbies.
Marketing & Communications • January 2017 Board Report
Gallagher Poster (print) – Created to encourage community members and the Jackson College family to purchase tickets to this performance in the Potter Center. Posters were displayed across campus and in the box office and theatre lobbies.
Marketing & Communications • January 2017 Board Report
Study the Word of God and help us face the challenges of our day.
BIBLE STUDY: Wednesdays | 12 noon Bert Walker Hall | room 208Thursdays | 7 p.m. Jets Hangar | classroom
WORSHIP SERVICE: Sunday Night | 8 - 9 p.m. Worship Service Jan. 22, Feb. 19, March 19, April 23 Jets Hangar Stage
WORSHIP & FELLOWSHIP: Sundays | 8 - 9 p.m. Jets Hangar | classroom
Brought to you by theChristian Student Club
For more information please contact:Bill Navarre | [email protected] | 517.529.4216
Christian Student Club Poster and Flyer (print) – Created to encourage Jackson College students to attend their weekly bible study meetings and worship services. Posters and flyers were distributed on campus and in campus view housing.
Marketing & Communications • January 2017 Board Report
MLK STEM Event Poster and Flyer (print) – Created to encourage the youth (grades 6-12) in our community to attend a STEM conference and learn more about the opportunities these fields hold for their future. Guest speakers for this conference included Dr. Lauren Dungy-Poythress, daughter of Dr. Wilbur Dungy; Sam Barnes, chairman of JC Board of Trustees, JC professors Steven Tuckey and Steven Albee-Scott and others.
Marketing & Communications • January 2017 Board Report
Martin Luther King Day Symposium Poster and Flyer (print) – Created to encourage community members and Jackson College students and employees to attend the annual MLK Day Symposium. A panel of eight community members conducted a discussion on the White House: reflections and projections. Poster and flyers were distributed in campus view housing and across campus.
Marketing & Communications • January 2017 Board Report
Name _____________________________________________________ Phone _________________________
Address __________________________________________________________________________________
City ______________________________________ State ______________ Zip _______________________
I am interested in becoming a: Sponsor ($600) Table Captain ($450)
I am unable to attend, but would like to support the Sportsmans Banquet with a donation of $_______________.
Please make checks payable to: Jackson College Foundation
Mail this form and payment to: Jackson College • 2111 Emmons Road • Attention: Rick Smith • Jackson, MI 49201
You may also purchase tickets online at www.jacksoncollegejets.comFor more information, please call Rick Smith at 517.796.8592
Saturday, Feb. 11, 2017Victor Cuiss Fieldhouse • Jackson College Central Campus2111 Emmons Rd. • Jackson, MI 49201
Doors open at 5 p.m. • Dinner 6:30 p.m.Tickets: $45
Become a Sponsor - $6008 dinner tickets
100 bucket raffle tickets8 camouflage hats
1 entry into sponsor-only drawing for aSavage 30.06 bolt action rifle with Weaver Scope
(Sponsors will be limited to 18& Sponsor receives 1 camo jacket)
Become a Table Captain - $4508 dinner tickets
100 bucket raffle tickets1 camouflage hat
1 entry into captain-only drawingfor a 22 rifle
(Table Captains will be limited to 15& Table Captain receives 1 camo jacket)
Sportsman’s Banquet Sponsor Flyer (print) – Created to encourage community members to purchase tickets and become sportsman’s banquet. There are many opportunities to support the athletic programs through this event. Flyers were mailed to past attendees and sponsors.
Marketing & Communications • January 2017 Board Report
Billboards (print) – Two new designs for our Hillsdale and Adrian locations. These board carry through our “you SUCCESS is our GUARANTEE” brand and give the center phone and the College web address.
Marketing & Communications • January 2017 Board Report
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Al Jarreau Postcard (print) – Created to encourage past theater goers to buy tickets to see Al Jarreau on February 25. Cards were also distributed in the community and at the recent MLK celebration.
The Potter Center2111 Emmons RoadJackson, MI 49201
Enjoy the vocal sounds of three distinct genres of Jazz, Pop and R&B. Time Magazine called him “the greatest jazz singer alive.”
AL JARREAUSaturday, Feb. 25, 2017 • 7 p.m.
Al Jarreau’s unique vocal style is one of the world’s most precious treasures. His innovative musical expressions have made him one of the most exciting and critically-acclaimed performers of our time with seven Grammy Awards, scores of international music awards and popular accolades worldwide.
MENTION THIS POSTCARD ANDRECEIVE $10 OFF TWO TICKETS!
(DISCOUNT NOT AVAILABLE ONLINE)
TICKETS: $45 | $40 | $35Call 517.796.8600 or online www.jccmi.edu/events
The Potter Center2111 Emmons RoadJackson, MI 49201
Enjoy the vocal sounds of three distinct genres of Jazz, Pop and R&B. Time Magazine called him “the greatest jazz singer alive.”
AL JARREAUSaturday, Feb. 25, 2017 • 7 p.m.
Al Jarreau’s unique vocal style is one of the world’s most precious treasures. His innovative musical expressions have made him one of the most exciting and critically-acclaimed performers of our time with seven Grammy Awards, scores of international music awards and popular accolades worldwide.
MENTION THIS POSTCARD ANDRECEIVE $10 OFF TWO TICKETS!
(DISCOUNT NOT AVAILABLE ONLINE)
TICKETS: $45 | $40 | $35Call 517.796.8600 or online www.jccmi.edu/events
Margaret Hobbs806 W Michigan Ave #209W
Jackson, MI 49202
Doris Lantz1430 Killybegs Lane
Cement City, MI 49233
Marketing & Communications • January 2017 Board Report
#IAMTHEBOSS
CEO Challenge Tee Shirt (print) – Created for distribution to area high school students who attended the first of a three part series. The Challenge is sponsored by Junior Achievement, Hirst Foundation, Jackson College, Baker College and Spring Arbor University. Jackson College Maher Campus hosted the “Spark” session.
Marketing & Communications • January 2017 Board Report
Sunday, Jan. 22, 2017
9:30 a.m. - 12:30 p.m.
Open to girls 7th - 12th Grade
Cost: $50Players will receive high quality instruction from Jackson
College softball players and coaches. This camp is geared
towards athletes looking to continue their softball careers
at Jackson College or learn advanced hitting and infield/
outfield techniques. Players will also practice the mental
aspect of the game and learn how to apply it.
Pitchers and catchers should indicate on the registration
form their primary position as pitcher/catcher to be added
to the pitching and catching group.
REGISTRATION
Visit www.jacksoncollegejets.com to register online.
After submitting registration please mail your check to:
Jackson College Softball
2111 Emmons Road • Jackson MI, 49201
Please make checks payable to Jackson College Softball.
Payment will also be accepted at the camp.
For additional information, please contact
Jamie Vandenburgh at 517.745.4485 or
Softball Winter Prospect Camp (print) – Created to encourage community members to enroll their daughters in a winter softball camp. The camp was open to girls in grades 7-12 and they were taught by JC coaches and softball team mates.Distribution was to area high and middle schools.
Marketing & Communications • January 2017 Board Report
MLK Event Program (print) – Created for distribution at the event. Includes bios of the keynote speaker, medal winner our honoree and Dr. King. Table sponsors were recognized with ads. CLICK ON IMAGE FOR COMPLETE DOCUMENT
Marketing & Communications • January 2017 Board Report
Campus Television Screens (digital) – Electronic messages appear on all campus television sets. These messages run on a schedule and can be campus / center specific.
Marketing & Communications • January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Jackson Citizen Patriot Jackson College men’s basketball seeks to reach .500 mark
Jan. 9, 2017
Click here to view this article
Jackson Citizen Patriot MLK award recipient wants kids to encourage each other, laugh, use phones less
Jan. 9, 2017
Click here to view this article
Jackson Citizen Patriot Jackson College women’s basketball off to perfect start in MCCAA play
Jan. 10, 2017
Click here to view this article
Jackson Citizen Patriot Jackson College starts bachelor’s degree in culinary arts, hospitality management
Jan. 10, 2017
Click here to view this article
NEWS/MEDIA
Marketing & Communications • January 2017 Board Report
Jackson Citizen Patriot Jackson College to host American presidency forum on MLK Day
Jan. 14, 2017
Click here to view this article
Jackson Citizen Patriot Members of Jackson College Board of Trustees retain their seats
Jan. 15, 2017
Click here to view this article
Jackson Citizen Patriot Lineup announced for Jackson College Winter Film Series at Michigan Theatre
Jan. 16, 2017
Click here to view this article
Jackson Citizen Patriot Public invited to president finalist interviews at Lake Michigan College
Jan. 17, 2017
Click here to view this article
Jackson Citizen Patriot Jackson College honors dedicated educators at annual MLK Celebration
Jan. 19, 2017
Click here to view this article
Marketing & Communications • January 2017 Board Report
Jackson Citizen Patriot Jackson College brings 1939 fight song back to life
Jan. 20, 2017
Click here to view this article
Jackson Citizen Patriot ‘Shark Tank’-style challenge coming to Jackson County high school students
Jan. 23, 2017
Click here to view this article
Jackson Citizen Patriot Black History Month at Jackson College includes flutist performance, museum exhibit
Jan. 26, 2017
Click here to view this article
Jackson Citizen Patriot Husband of Adrian College ‘Jeopardy!’ queen gets his own shot on the show
Jan. 27, 2017
Click here to view this article
Jackson Citizen Patriot College and Career Access Center sends high school juniors on college visits
Jan. 29, 2017
Click here to view this article
Marketing & Communications • January 2017 Board Report
Brooklyn Exponent JC approves faculty contract
Jan. 2, 2017
Brooklyn Exponent MLK celebration to feature STEM conference for students
Jan. 10, 2017
Marketing & Communications • January 2017 Board Report
Brooklyn Exponent History comes alive at JC meeting
Jan. 17, 2017
County Press Jackson College to host Martin Luther King Day celebration
Jan. 11, 2017
Marketing & Communications • January 2017 Board Report
Jackson Magazine A New Chapter: Jackson College initiative replaces textbooks with digital learning tools
Feb. 2017
Marketing & Communications • January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Marketing & Communications • January 2017 Board Report
Jackson Magazine: Jackson Living 2017 Education