marketing & communications · 2020-03-16 · what you need to know about marketing & comms...
TRANSCRIPT
Induction
Presentation 2019
Marketing &
Communications
Brendan Vaughan
Web Manager
What You Need to Know About Marketing & Comms
Small team of experts in marketing, communications, public relations, social
media & web.
Marketing & Comms strategy 2017-2019
What You Need to Know About Marketing & Comms
• Communications/PR
• Marketing
• Web
• Branding
What you Need to Know About Marketing & Comms
• Communications/PR
Proactive & reactive media management
Manage national and international PR
Academic media engagement
programme
UL.ie news centre
UL Links magazine
What You Need to Know About Marketing & Comms
•Marketing
Undergraduate
Postgraduate
Social
Traditional MediaBillboards
Limerick Leader
Today FM
Newstalk
Limerick Live 95
Spin South West
Galway Bay FM
Clare FM
Tipp FM
Radio Kerry
Red FM
WLR FM
Midlands 103 FM
Radio
Paid Ads
What You Need to Know About Marketing & Comms
•Web
New to M&C
New web team appointed
Website launched – makeover
All new websites fit within template
New website redesign project
What You Need to Know About Marketing & Comms
• Branding
Aim to deliver a comprehensive brand, messaging and positioning strategy to be deployed university-wide.
How We Can Support You
All queries relating to branding, web, communications and marketing.
E.G.
Media support & training
Programme marketing
Social media training
PR
Web
First Port of Call
Marketing & Communications website
https://www.ul.ie/marcomms/
Thankyou
University of Limerick,
Limerick, V94 T9PX,
Ireland.
Ollscoil Luimnigh,
Luimneach,
V94 T9PX, Éire.
+353 (0) 61 202020
ul.ie