marketing budgets 2016: 5 reasons instagram matters, big time [infographic]

Download Marketing Budgets 2016: 5 Reasons Instagram Matters, Big Time [Infographic]

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  • 80millionphotos shared each day

    2.5billionlikeseach day

    of users come from outside the United States

    of U.S. adult population is on Instagram

    75% 26%

    INSTAGRAM MAY REPRESENT THE BIGGEST SOCIAL MEDIA OPPORTUNITY FOR MARKETERS IN 2016. WHY? HERE ARE 5 REASONS

    WHY THE PLATFORM WILL MATTER MORE THAN EVER NEXT YEAR.

    Instagram is Huge

    400millionactive monthly users

    1212

    Instagram, which already has a massive global user base, was the fastest-growing major social network of 2015. This rapid growth is expected to continue in the coming years.

    BIG TIMEM A R K E T I N G B U D G E T S 2 0 1 65 REASONS INSTAGRAM MATTERS

    49% of users check Instagram daily; 73% at least once a week

    58X moreunpaid interactions per post vs. Facebook on average

    120X more unpaid interactions per post vs. Twitter on average

    4,820 hearts per post on average for top brand accounts

    Instagram's audience is very activemost users regularly visit the platform, upload content, and interact with posts from other accounts.

    3. HIGHLY ENGAGED AUDIENCE

    of marketers plan to increase their use of Instagram in the coming year

    Instagram is perfectly positioned to capitalize over the next few years on some of the biggest technology, social, and content trends.

    Instagram has significantly enhanced its paid offerings over the past two years and now gives advertisers a powerful set of tools for interacting with audiences.

    New formats and options for advertisers

    4. EFFECTIVE OFFERINGS FOR ADVERTISERS

    5. POSITIONED WELL TO BE THE FUTURE OF MOBILE AND SOCIAL COMMERCE

    100% of traffic already comes from mobile devices

    Highly visual feed is perfect for showcasing video posts

    Revamped Explore feature makes finding content easier

    Instagram Directset to challenge Snapchat, WhatsApp, and WeChat

    52%

    All thatis why

    Carousel ads for in-depth features

    Targeting based on Facebook data

    SOURCES

    BI INTELLIGENCE, EMARKETER, INSTAGRAM, L2, LOCOWISE, PEW RESEARCH

    CENTER, PIPER JAFFRAY, SOCIAL MEDIA EXAMINER, SOCIAL TIMES

    Twitter: @MDGadvertisingmdgadvertising.com

    Video Messaging

    Mobile

    Curation

    on Instagram in 2015

    projected ad spend by 2017

    billion $2

    Brands spent

    In-feed video advertisements

    Integrated action buttons into posts

    INSTAGRAM IS GROWING RAPIDLY

    User base has increased 4X in last two years

    growth projected for 2016; 11% for 2017

    of U.S. adults will be on platform by 2019

    33%15%

    of Instagram users are youngerthan 29

    of allAmericans ages 1217 are on Instagram

    Instagram has one of the youngest user bases of any social network, and the platform plays a central role in the lives of many teens and Millennials.

    of U.S. teens say Instagram is the most important social network; top share of any network

    53% 62%

    32%

    2. YOUNG AND PASSIONATE USER BASE

    1. HUGE, RAPIDLY GROWING PLATFORM

    $600million

    @MDGadvertisingby