marketing budgets 2016: 5 reasons instagram matters, big time [infographic]
Post on 14-Apr-2017
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80millionphotos shared each day
of users come from outside the United States
of U.S. adult population is on Instagram
INSTAGRAM MAY REPRESENT THE BIGGEST SOCIAL MEDIA OPPORTUNITY FOR MARKETERS IN 2016. WHY? HERE ARE 5 REASONS
WHY THE PLATFORM WILL MATTER MORE THAN EVER NEXT YEAR.
Instagram is Huge
400millionactive monthly users
Instagram, which already has a massive global user base, was the fastest-growing major social network of 2015. This rapid growth is expected to continue in the coming years.
BIG TIMEM A R K E T I N G B U D G E T S 2 0 1 65 REASONS INSTAGRAM MATTERS
49% of users check Instagram daily; 73% at least once a week
58X moreunpaid interactions per post vs. Facebook on average
120X more unpaid interactions per post vs. Twitter on average
4,820 hearts per post on average for top brand accounts
Instagram's audience is very activemost users regularly visit the platform, upload content, and interact with posts from other accounts.
3. HIGHLY ENGAGED AUDIENCE
of marketers plan to increase their use of Instagram in the coming year
Instagram is perfectly positioned to capitalize over the next few years on some of the biggest technology, social, and content trends.
Instagram has significantly enhanced its paid offerings over the past two years and now gives advertisers a powerful set of tools for interacting with audiences.
New formats and options for advertisers
4. EFFECTIVE OFFERINGS FOR ADVERTISERS
5. POSITIONED WELL TO BE THE FUTURE OF MOBILE AND SOCIAL COMMERCE
100% of traffic already comes from mobile devices
Highly visual feed is perfect for showcasing video posts
Revamped Explore feature makes finding content easier
Instagram Directset to challenge Snapchat, WhatsApp, and WeChat
All thatis why
Carousel ads for in-depth features
Targeting based on Facebook data
BI INTELLIGENCE, EMARKETER, INSTAGRAM, L2, LOCOWISE, PEW RESEARCH
CENTER, PIPER JAFFRAY, SOCIAL MEDIA EXAMINER, SOCIAL TIMES
on Instagram in 2015
projected ad spend by 2017
In-feed video advertisements
Integrated action buttons into posts
INSTAGRAM IS GROWING RAPIDLY
User base has increased 4X in last two years
growth projected for 2016; 11% for 2017
of U.S. adults will be on platform by 2019
of Instagram users are youngerthan 29
of allAmericans ages 1217 are on Instagram
Instagram has one of the youngest user bases of any social network, and the platform plays a central role in the lives of many teens and Millennials.
of U.S. teens say Instagram is the most important social network; top share of any network
2. YOUNG AND PASSIONATE USER BASE
1. HUGE, RAPIDLY GROWING PLATFORM